Fabiana Pereira

77 Abonné

Strategic and technical marketing executive with experience in leading Canadian companies as head of CRM, loyalty, customer insights, and analytics departments. Track record of uncovering white space, developing and delivering successful transformation roadmaps and high-ROI business cases. Excels in building business capabilities by developing teams, implementing required technology, and streamlining processes in the areas of: digital and omnichannel marketing automation, CRM and campaign optimization, loyalty program management, customer database growth and monetization, customer segmentation for personalization, marketing analytics, and consumer insights. CORE SKILLS Delivering high...

ecommerce marketing strategy online business online marketing marketing digital information technology online shopping email crm technology digital marketing email marketing retail canada digital strategy innovation direct marketing customer experience customer satisfaction customer relationship management

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Fabiana Pereira

Présentations

Customer Insights Summit Toronto 2012

Ecommerce and Brick and Mortar Retail in Canada

Ecommerce and Digital Marketing Personalization

J’aime

Ideas on how to create powerful presentations

Presentation Skills For Managers

Think Like a Designer

Sample slides by Garr Reynolds

Esomar Deep Dive Into The Mind

Netnography - listening to social media from a B2B2C perspective (Esomar Online Research 2010)

Esomar Insight 2011 - Shopper 360

Access versus dedicated panel: ESOMAR panel conference Dublin 2008

The Ugly Truth About Viral Marketing