Around profits, failure, success and promotion

1. Better…

2. Accept failure and learn from it,
understand – undress your failings

3. Be ready – willing to take risks
Profits come from risks

4. Calculates the risks - consequences

5. Be open that things can go wrong
Back-up parachute

6. Examine what did not work

7. Don’t catch a falling knife

8. Analyse everything thoroughly
Don’t be superficial

9. If you are going to fail do it quick
So get out while you can

10. Success is no destination but a
journey
Don’t fall asleep, got to work for it everyday

11. Be self critical
Watch and analyse your actions to improve

12. Routine kills
Think, improve and implement

13. Learn…
Learn as much from success as you can from
failures

14. More about profits now

15. Profits are results of giving to
others – first hand yourself to
their needs
Process – whereby you put your
entire fate in their hands – since
no customer = no business

16. Providing your customers a
service that is so good, that they
are willing to pay as recognition
of what you are doing for them

17. Profits is an index of altruism
Main goal is not the profit – the only
profit center is a customer that
doesn’t bounce

18. It is a necessity to exceed customer
expectations
Often the « little extra » will make the all difference
Develop a partnership with your customer so you
can anticipate his needs and desires

19. Profits are a lagging indicator of
customer behaviour
Customers / guests are « paying
consultants »

20. Not the « what » but « how » they get
it will determine things

21. Result of business = satisfied
customer
Customer feed back is important

22. Don’t be alone - united we stand
You can’t be good and perfect in all, get
associates – co-workers

23. For Promotion - Marketing
Keep It Simple, Basic
Stories Beat Information Every Time
A Good Tease Holds Attention