To design Toys in an Educational and Emotional frame

1. TO DESIGN TOYS in an Educational and Emotional frame Fabio Guaricci TM

2. SUMMARY 1. PlayTypologies 2. Emotional Goals TM

3. 1PlayTypologies TM

4. PLAYTYPOLOGIES • Symbolic Play • Constructive Play • Rule Play Cognitive Dimension TM

5. PLAYTYPOLOGIES • Symbolic Play • Constructive Play • Rule Play • Solitary Play • Parallel Play • Associative Play • Cooperative Play Cognitive Dimension Social Dimension …and of course each cognitive type can be performed at different social levels TM

6. SYMBOLIC PLAY • Children symbolically use objects as they were something else • And produce pretend play and make- believe activities https://youtu.be/IBOHp79SvZ4 Cognitive Dimension TM

7. CONSTRUCTIVE PLAY • Gathering, combining, arranging and ﬁtting more elements to form a whole, and to achieve a speciﬁc goal Cognitive Dimension TM

8. RULE PLAY • Games with a speciﬁc code and rules accepted and followed by the players Cognitive Dimension TM …a rule can be also a physical one

9. SOLITARY PLAY • The child plays alone and independently even if surrounded by other children Social Dimension TM

10. PARALLEL PLAY • The child plays independently at the same activity, at the same time, and in the same place Social Dimension https://youtu.be/20xy4wUgbsc TM

11. ASSOCIATIVE PLAY • The child is focused on a separate activity but there is a lot of sharing, lending, taking turns, and attending to the activities of one’s peers Social Dimension TM

12. COOPERATIVE PLAY • Children can organize their play and/or activity cooperatively with a common goal and are able to differentiate and assign roles Social Dimension https://youtu.be/MdVhHB9ku0w TM

13. THE “TIME” FACTOR TIME RULE CONSTRUCTIVE PRACTICE SYMBOLIC TM

14. PLAYFULNESS RATING MOTIVATION FRAMING CONTROL REALITY SUSPENSION • Intrinsic motivation refers to some (unnamed) aspect of the activity itself, rather than an external reward, which provides the impetus for the individual's involvement in the activity TM

15. PLAYFULNESS RATING MOTIVATION FRAMING CONTROL REALITY SUSPENSION • Framing refers to the ability of a player to give and read social cues about how to interact with one another TM

16. PLAYFULNESS RATING MOTIVATION FRAMING CONTROL REALITY SUSPENSION • Internal control suggests that the individual is largely "in charge" of his or her actions and at least some aspects of the activity's outcome TM

17. PLAYFULNESS RATING MOTIVATION FRAMING CONTROL REALITY SUSPENSION • Freedom to suspend reality means that the individual chooses how close to objective reality the transaction will be and, perhaps more importantly, is not bound by unnecessary constraints of reality TM

18. PLAYFULNESS RATING MOTIVATION FRAMING CONTROL REALITY SUSPENSION TM

19. 2Emotional Goals TM

20. TM Pride Self Esteem Appreciation Attention Creativity Mastery Accomplishment Beauty Power Empowerment Control Belonging Love Nurturing Security Bravery Fear Reduction Sensory Gratiﬁcation Mental/Physical Development Fantasy Fulﬁllment Hunger/Thirst Grossness Silliness

21. TM Creating a Master TRANSFORMATION Creating a Creator Creating a Nurturer Creating an Emulator

22. Creating a Master TM simple yet challenging tasks

23. TM Duncan yo-yos circa 1930s simple yet challenging tasks Creating a Master

25. TM play for keeps Creating a Master

26. TM Marbles game - circa 1000 BC play for keeps Creating a Master Risk

28. TM endurance Creating a Master

29. TM WHAM-O hula-hoop 1958 endurance Creating a Master Showing off

31. TM throw and catch Creating a Master

32. TM WHAM-O Frisbee 1958 throw and catch Frisbie pie tin from Frisbie Baking Company 1871-1958 Creating a Master Mastery

34. TM intellectual mastery Creating a Master

35. TM The Rubik’s Cube - circa 1980 intellectual mastery Creating a Master OrderVS Disorder Physical Rules SimpleVS Complex

37. Creating a Creator TM artist

38. TM Crayola Crayons 1903 Creating a Creator artist Easy-to-Use Self Expression

41. Creating a Creator TM artist Etch A Sketch 1959 Creator and Artist

44. Creating a Creator TM artist Spirograph DesignToy 1965 Creative Master

46. Creating a Creator TM inventor

47. Creating a Creator TM inventor Tinkertoy 1913 Industrial World expanding

50. Creating a Creator TM inventor Lincoln Logs 1924 Architects Live their creation with their fantasy

53. Creating a Creator TM inventor Mr Potato Head 1952 Personality to an otherwise non-living object

55. TM Creating a Nurturer

57. TM Creating a Nurturer saving bears Teddy Bear 1903 Crafting a Persona Toy’s Needness Bear hunting

58. TM Creating a Nurturer adopting babies Cabbage Patch Kids - circa1980 Parenthood Adoption Quality Life-like details Born at Babyland General Hospital sense of reality

59. TM Creating a Nurturer rescuing puppies Pound Puppies 1985 Dog Owners Saviors Nurturers directly from the pound thrill of saving puppies

60. TM Creating a Nurturer nurturing colonies Uncle Milton’s Ant Farm - 1950s emotional link to the Boy’s nurturing side also socially acceptable also for dads

61. TM Creating a Nurturer techno nurturing Tamagotchi - 1996 Mastery ﬁll a void: - space - resources Responsibility without mess both genders realistic temperaments

62. TM Creating an Emulator

64. TM blockbuster women Barbie - 1959 connecting with Aspirations Creating an Emulator bring closer to fantasies positive- role-model disclose life’s potential

65. TM blockbuster women Bratz - 2001 Teen wannabes Creating an Emulator edgier features personas and attitudes

66. TM blockbusters that triumph Army Men - 1950s Boys Playing bravery Creating an Emulator recreate battles feel more powerful

67. TM blockbusters that triumph G.I. Joe - 1964 Movable parts Creating an Emulator clothes and accessories realism of the fantasy pretend warriors

68. TM blockbusters that triumph Masters of the Universe - 1980s “I have the power” Creating an Emulator more action- oriented abilities feel more like heroes good VS evil

69. TM blockbusters that triumph Transformers - 1984 Master the transformation Creating an Emulator Multiple types of warriors

70. TM blockbusters that triumph Teenage Mutant NinjaTurtles - 1988 Teenage attitude Creating an Emulator - eat pizza - make wise-cracks - talk like surfers - love music - are cool Relevant persona for boys Teens + Heroes

71. TM blockbusters that triumph Mighty Morphin Power Rangers - 1993 Real teenagers and worriors at once Creating an Emulator Social fabric that keep the group together -Teamwork -Loyalty -Victory over evil Superhero fantasies

72. THANK YOU! fabio@toy-design.com TM

To design Toys in an Educational and Emotional frame

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