This document discusses Uber's platform vision of building moving experiences. It outlines Uber's products and services including rides, Uber Rush for delivery, and opportunities to integrate with the Uber platform through the APIs. It provides examples of companies like Citymapper and Pebble that are using the Uber APIs, and discusses authentication methods and resources available to developers.
5. THE UBER PLATFORM THEME
BUILD MOVING EXPERIENCES
Working with Developers
Forging Partnerships
Providing Tools
Uber Cultural Value: Let builders build
6. THE UBER PLATFORM THEME
BUILD MOVING EXPERIENCES
Products that bring joy
Getting people from A to B
Features for people while they move
Making daily life easier: Saving time & Money
Uber Cultural Value: Make Magic
7. Uber is a technology & logistics company,
not just an app
We move results for thousands of companies
8. THREE WAYS TO USE THE UBER PLATFORM
Get a ride for
your users
Reach people
while they ride
Delivery
on-demand
20. Points of Interest Events Public Transit Travel
Wearables Social & MessagingMaps Mobile OEMHealth & Safety
More on this soon…
Retail & Loyalty Media & Gaming
Hospitality
25. POINT A POINT B
40,000,000,000
MINUTES OF FREE TIME
~
THE TRIP
26. POINT A POINT B
CONTEXT MATTERS
Trip Experiences should target:
When the rider has free time
Based on how much free time they have
Where they’re coming from
Where they’re going
34. Native access to the Uber Rides APIs
Tools to authorize and authenticate users
Bring the magic of Uber into your app
github.com/uber/rides-ios-sdk
Rides iOS SDK
Open Source Swift SDK
35. Auth your users via the native Uber app
No more username & password
One tap and your app can start requesting
rides
Single Sign On
Auth via Uber
36. Provide the full Uber experience without ever
leaving your app
An entirely embedded experience, from
request to drop off
Ride Requests Widget
Experience Uber without the app
37. Just set your ride parameters and let the Uber
app handle the ride experience
Existing users will feel right at home
Keep the focus on your app; let us handle the ride
Deep Links
Quick & easy
38. Highly configurable buttons let you get started
easily
Login Button lets you auth users using the
method you want (Native, Authorization Code
Grant, or Implicit Grant)
Ride Requests Button allows you to request a
ride using Deep Links, the Ride Request
Widget, or custom API logic
Uber Buttons
Ride Requests Button & Login Button
44. Jan 2016 Jun 2016Oct 2015
UberRUSH now
open for business
Moving Local Businesses
HISTORY OF UBER RUSH
45. Jan 2016 Jun 2016Oct 2015
A custom delivery solution
powered by UberRUSH
UberRUSH now
open for business
Moving Local Businesses Moving Enterprise Businesses
HISTORY OF UBER RUSH
46. Jan 2016 Jun 2016Oct 2015
A custom delivery solution
powered by UberRUSH
UberRUSH now
open for business
Moving Local Businesses Moving Enterprise Businesses
Developers, your UberRUSH
API is arriving now
Moving Developers
HISTORY OF UBER RUSH
Moving Local Businesses
47. POINT A POINT B POST RIDERIDE LATER RIDE NOW
UBER RUSH
POST DELIVERYORDER LATER ORDER NOW
48. POINT A POINT B POST RIDERIDE LATER RIDE NOW
UBER RUSH
POST DELIVERYORDER LATER ORDER NOW
49. POINT A POINT B POST RIDERIDE LATER RIDE NOW
UBER RUSH
POST DELIVERYORDER LATER ORDER NOW
/deliveries/[id]
/deliveries
Delivery Details
/deliveries/deliveries/quote
Delivery Options Delivery Request
50. PYTHAGORAS
Challenges and Obstacles
• Maintain high quality pizza at hyper-fast speed (15 min)
• Limited number of full time couriers
• Unpredictable demand curve
• Limited area of available delivery
• Logistics added an additional layer of complexity
By Integrating the UberRUSH API:
• Allowed expansion across San Francisco
• 100% reliability — “no couriers available”
• Less overhead & positive unit economics
51. UP SONDER
The Opportunity
• Team identified a lucrative market with high potential
• Consumers didn’t want to purchase their own drones
(Ebay, Amazon, etc.)
• Craigslist was the only interim solution — lacked safety,
too sparse, and used up too much time
Creating new “Uber for X” businesses
• Able to create a marketplace platform for drone rentals
• Saving time for consumers and ensuring exchanges are
secured