Definition and types of research

Research Methodology By Fahad Mahmood

Course Outlines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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RESERACH ,[object Object],[object Object],[object Object]

Talky CEO wants to launch its company in Pakistan?

He is in a process of Decision Making

Decision making Needs … CONVICTION There should be no doubts Knowledge to justify your decisions Goals achievement

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Defining Research ,[object Object],[object Object]

Defining Research ,[object Object]

Research is used as Basis of knowledge

Alternative to Research ,[object Object],[object Object],[object Object],[object Object],[object Object]

1). Authority ,[object Object],[object Object]

2). Tradition ,[object Object]

3). Common Sense ,[object Object],[object Object],[object Object]

4). Media Myths ,[object Object]

5). Personal Experience ,[object Object]

Types of Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1). Quantitative Research ,[object Object],[object Object],[object Object]

2). Basic Research ,[object Object],[object Object],[object Object]

3). Applied Research ,[object Object],[object Object],[object Object]

4). Longitudinal Research ,[object Object],[object Object]

4A). Cross sectional Research ,[object Object]

5). Qualitative Research ,[object Object],[object Object],[object Object]

6). Descriptive Research ,[object Object],[object Object],[object Object]

7). Classification research ,[object Object],[object Object],[object Object]

8). Comparative Research ,[object Object]

9). Exploratory Research ,[object Object]

10). Explanatory Research ,[object Object],[object Object]

11). Causal Research ,[object Object]

12). Theory testing Research ,[object Object]

13). Theory building Research ,[object Object]

14). Action Research ,[object Object],[object Object]

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