The document discusses how the classic "7Ps" of marketing - product, price, place, promotion, people, process, and proof - still apply in the era of social media, but also introduces three new elements: purpose, personality, and picture. Purpose refers to consumers wanting to know a company's social impact. Personality means consumer engagement is more crucial and depends on the tone a company strikes. Picture means marketing is becoming more visual and imagery will be a key battleground. The original 7Ps framework still applies but must incorporate these three new elements in order to succeed with 21st century growth hacking.