The document discusses reasons why nonprofits rebrand and factors that contribute to successful rebranding. It notes that many nonprofits are rebranding lately to achieve a sharp new look that is well received by stakeholders. Rebranding can help change an organization but will not fix underlying issues like leadership or communication problems. The document advises nonprofits to ensure they have the right strategic plan, aligned staff and board, leadership support, and resources before embarking on a rebranding process.