Introduce the VR and AR technology and industry value chain , on going applications in verity industries , global VR AR market overview , and some Indicators Examples
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個人簡介 Profile:
17年數位娛樂產業資歷,數位遊戲開發 運營 發行, VR/AR項目開發投資、IP授權、產業分析
學經歷 Experience:
東京藝術大學 媒體藝術研究所 先端藝術專修
米多利傳播娛樂 總經理
索尼影視娛樂 視覺特效助理導演
雷爵網絡科技 海外商務總監
資策會數位教育研究所 正規畫師/數位內容學院計畫 國際合作經理
AUTODESK 歐特克 傳媒娛樂產業解決方案 亞太區經理
摩伊移動娛樂科技 總經理 / 樂動卓越科技 海外商務總監
台灣AVR協會 (TAVAR) 共同發起人
富盈資本 聯合創始人
擅長領域 Categories :
Digital Media | IP Licensing | Entrepreneurship | Leadership | Game Design | Innovation | Industry Analysis | VR Technology
Film production | VFX | 3d Animation | VR Content distribution
周 佳君
Faust Chou
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3
人類的傳播方式,從文字、圖片一路演進到現在發達的影像傳播
下一步,我們必須將眼光轉往虛擬實境。
- Facebook創辦人 馬克.佐克伯
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VR(Virtual Reality)
Virtual reality (VR), which can be referred to as immersive multimedia or computer-simulated reality, replicates
an environment that simulates a physical presence in places in the real world or an imagined world, allowing the
user to interact in that world.
The Foundry’s interpretation: Virtual reality is the umbrella term for all immersive experiences, which could be
created using purely real-world content, purely synthetic content or a hybrid of both.
Definitions
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360VR VIDEO
lso known as immersive videosor spherical videos, are video recordings where a view in every direction is recorded at the same
time, shot using an omnidirectional camera or a collection of cameras. During playback the viewer has control of the viewing
direction like a panorama, a form of virtual reality.
Definitions
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3D VR VIDEO for Cardboard
Also known as immersive videos or spherical videos, are video recordings where a view in every direction is recorded at the same
time, shot using an omnidirectional camera or a collection of cameras. During playback the viewer has control of the viewing
direction like a panorama, a form of virtual reality.
Definitions
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we can transport our clients to real or imagined places
instantly. Take them on a virtual walk around an
apartment or hotel suite that may not even be built yet,
do a tour round your factory or office place.
With VR
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With high media and public interest in VR early adopters can
benefit from favorable media exposure.
Four Elements in VR
Immersive
Impactful
Novel
Memorable
Users wearing a headset are completely immersed in the content
meaning fewer distractions and more attention on the message.
The intensity of a VR experience is greater than traditional media
generating strong emotions in its users which are linked to
real behavior change.
Human brains are built to remember events linked to locations,
this means that VR experiences have a longer trace in the
audience’s memory.
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Four types of experience
親臨體驗
Personal
Presence
全景沉浸
Immersive
Experience
走入幻境
Virtual World
Exploration
虛實整合
From Virtual
to Reality
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AR(Augmented Reality).
Definitions
Augmented reality (AR) is a live, direct or indirect view of a physical, real-world environment whose elements are
augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.
The Foundry interpretation: Augmented reality is an overlay of content on the real world, but that content is not
anchored to or part of it. The real-world content and the CG content are not able to respond to each other.
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we can take the physical world and combine it with the
digital world giving brands the ability to engage with their
consumers before, during and after making a purchase of
their product.
With AR
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Outdoor AR - Applications
Tourism、Architecture、Gaming、Engineering...,etc.
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MR(Mixed Reality)
sometimes referred to as hybrid reality—is the merging of real and virtual worlds to produce new environments and
visualisations where physical and digital objects co-exist and interact in real time.
Definitions
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CR(Cinematic Reality)
Cinematic reality describes a world that is grounded in reality, but exaggerates details to make for a
more exciting movie. To learn more, ENHANCE this article by 150%.
Definitions
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Devices – HTC VIVE
Resolution: 1920cRGBx1080
Refresh Rate: 120 Hz, 90 Hz
Field of View: Approx. 100 degrees
Sensors: Accelerometer, gyroscope,
PlayStation Eye tracking system
Connections: HDMI + USB
Audio: 3D audio
Input: PlayStation Move, DualShock 4 controller
Platform: PlayStation 4
800 + 3000
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Devices – OCULUS RIFT
Resolution: 2160 x 1200
Refresh Rate: 90 Hz / eye display
Field of View: Approx. 110 degrees
Sensors: Accelerometer, gyroscope,
magnetometer, external
Constellation tracking sensor array
Connections: HDMI 1.3 output,
three USB 3.0 ports,USB 2.0 port
Audio: Built-in headphones , mic, 3D audio
Input: Oculus Touch,
Xbox One controller (included)
Platform: Oculus Home
400 + 3000
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Devices – PSVR
Display Method: OLED.
Panel Size: 5.7 inches.
Panel Resolution: 1920×RGB×1080.
Refresh Rate: 120Hz, 90Hz.
Field of View: Approximately 100
degrees.
Sensors: Six-axis motion sensing
system (three-axis gyroscope, three-axis
accelerometer).
Connection Interface: VR headset: HDMI,
AUX, Stereo Headphone Jack.
400 + 400
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Superdata:2020 年 400 億美金
市場規模預估-總體
Digi-Capital:2020 年 1,200 億美金
資料來源:Digi-Capital、Superdata,2016
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Hardwar
e
Videogame
s
Healthcare
Engineering
Live Events
Video
Entertainme
nt
Real Estate
Digi-Capital:2020 年市場
分布
高盛:2025 年市場分布
資料來源:Digi-Capital,2016
市場規模預估-分類
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Hardware & Distribution
Software, Platforms &
Delivery Services
Global VR industrial chain Content
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Hardware & Distribution Software, Platforms &
Delivery Services
Taiwan VR industrial chain Content
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2015年 熱門VR遊戲類型
解謎
Keep Talking and Nobody
Explodes (Oculus DK2)
環境探索
The Deep
(PSVR)
動作/冒險
Elite: Dangerous
(HTC Vive)
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「沉浸式互動射擊模擬系統」
中山科學研究院航空研究所
Dismounted Soldier
Training System
Intelligent Decisions
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360度旅遊教學
Google Expeditions
(Google Cardboard)
主流VR教育運用
虛擬科學實驗室
zSpace
(AR 眼鏡+可追蹤頭部移動軌
跡的電腦螢幕)
VR訓練課程
Speech Center
(Gear VR)
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VR is going to be the most social platform. Pretty soon we’re
going to live in a world where everyone has the power to share and
experience whole scenes as if you’re just there, right there in person.
”
“
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British television anthology series created by Charlie Brooker that features speculative fiction with dark and
sometimes satirical themes that examine modern society, particularly with regard to the unanticipated
consequences of new technologies.
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Thank you
Faust Chou /CEO CJS Interactive
Mobile: +886-988-367-555
TEL: +886-2-23122760
E-mail:faustcare@mo1.com.tw
QQ: 2068996851 Skype: faust_chou