For those who want to build a career in trendwatching, some words of advise...

1. tips for trendwatchers who want
to be good excellent

2. observe your environment…
…passionately
…relentlessly
… intensively

3. but always ask yourself
…what are the consequences?

4. and always ask yourself
…which pattern does it hide?

5. and always ask yourself
…what’s the bigger picture?

6. and always ask yourself
…what does it mean?

7. always have a notebook at hand
…even when you don’t know what to write in it

8. always have a notebook at hand
…everywhere

9. always have a notebook at hand
…anytime

10. especially at night
…that’s when the best ideas emerge

11. exchange ideas
…especially with people who don’t agree with
you

12. or even better
…partner with them

13. read a(n awful) lot
…especially things you’re not interested in

14. make up your mind
…and turn it into something controversial

15. make up your mind
…and turn it into sellable services

16. be unique
…but remain credible
..and remain yourself

17. if you want revenue out of your efforts
…be patient

18. if you want glory out of your efforts
…don’t

19. but never give up!
…never

20. after all…
…you’re having the best job on earth

21. www.fredericdemeyer.com
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