3. "Airplanes are interesting toys but of no
military value."
Marshal Ferdinand Foch, Professor of Strategy, Ecole
Superieure de Guerre
“I think there is a world market for maybe
five computers”
Thomas Watson (IBM) 1943
“640k ought to be enough for anybody”
Bill Gates, 1981
4. • Demographic trends
– Ageing population
– Migration patterns
– Urbanization
– Gap rich-poor
– Generation Y
– Generation Z
– War for talent
• Environment and
sustainability
– Climate change
– Scarce resources
– Peak oil
– Water shortage
– Food stress
– Clean energy
– Smart cities
– Bio materials
– Cradle-to-cradle
– Micro sustainable innovations
– Eco activism
• Geopolitical trends
– Power shift
– Globalization 3.0
– Rising middle class
– Energy dependence
– The Market State
• Consumer & societal
trends
– Mass customization
– Ethical buying
– ‘Buy local’
– Social & Group buying
– Personalization
– Sharing economy
– Radical transparency
– Massive Open Online Courses
(MOOCs)
– Personal Health
– Digital divide
• Technology trends
– Big Data/ data science
– Internet of Things (IoT)
– Augmented Reality
– Consumerization of IT (BYOD)
– Technology ‘as a Service’
– Home 3D printing
– Business 3D printing
– Bioprinting
– Enhanced Humans
– Wearable Technologies
• Business trends
– Life Cycle Assessment
– Disintermediation
– Crowdsourcing & funding
– Open innovation
– Gamification
– Corporate Social Responsibility
(CSR)
– Cause Marketing
– Social Business Innovation
– Social entrepreneurs
– Intrapreneurship
– Businesses get social
– Virtualization of the corporation
www.fredericdemeyer.com
5. Internet of
Communi-
cation
Internet of
Energy
Internet of
Logistics
IoT
• Distributed energy
• 3D printing
• MOOCs
• Big Data, Robotics, AI, …
• Rise of the commons
• From ownership to access
• Crowdfunding, social capital,
new entrepreneurship, …
6. Changing WHY
we make things
Changing how
we CONCEIVE
things
Changing how
we MAKE things
Changing how
we MARKET
things
Changing
environment
(slightly) less best selling author
Frederic De Meyer
7. Changing WHY
we make things
Changing how
we CONCEIVE
things
Changing how
we MAKE
things
Changing how
we MARKET
things
Changing
environment
• Sharing economy
• Social innovation
• Business model
Disruption
• Biomimicry
• Cradle-to-cradle
• Internet of
Everything
• Peer-to-peer
• Mass customization
• Crowdsourcing
• 3D printing
• Bioprinting
• DIY (Do-it-Yourself)
• Biomaterials
• Co-development and
open innovation
• Crowdsourcing
• Crowdselling
• Radical Transparency
(LCA’s)
• Gamification
• Cause-marketing
• Desintermediation
• Eco-activism
• Urbanisation
• Power shift
• Globalization 3.0
• Ageing population
• Gen Y/Z
• Resource Scarcity
8. Sharing economy
Changing WHY
we make things
Changing how
we CONCEIVE
things
Changing how
we MAKE things
Changing how
we MARKET
things
Changing
environment
10. willing to share or rent personal items
(Nielsen, 2014)
agree they could live happier without the
majority of things they own (Havas
prosumer report 2014)
of sharers would recommend the last sharing service
they used to friends or colleagues (Havas prosumer
report 2014)
Sharing Economy market potential set to grow over
In coming years (European Commission Business
Innovation Observatory, 2014)
21. • Is the sharing economy threatening global consumerism?
22. Sharing economy
Changing WHY
we make things
Changing how
we CONCEIVE
things
Changing how
we MAKE things
Changing how
we MARKET
things
Changing
environment
42. Sharing economy
Changing WHY
we make things
Changing how
we CONCEIVE
things
Changing how
we MAKE things
Changing how
we MARKET
things
Changing
environment
51. Is the new world order threatening Western hegemony?
52. Is the new world order threatening Western hegemony?
Is 3D printing threatening global logistics?
Is the sharing economy threatening the usual way of doing
things?