SlideShare a Scribd company logo
1 of 21
Download to read offline
4 ways to spot long-term trends



frederic de meyer
founder
institute for future insights
frederic@i4fi.com
www.i4fi.com
www.fredericdemeyer.com
@fdemeyer
Statistical certainties

                    ways to spot long-term
                            trends
accuracy




                   Gut feel…




           Frederic De Meyer @ i4fi
                                      sophistication
spotting long-term trends
       -extrapolate-
trend: locally grown vegetables in
urban areas, sometimes managed in
            communities




    are these signs of a trend towards:


      urban farming
urban farming




Natural resources scarcity, oil    Conscious consumer, focus on
  price volatility will increase                                  Self-reliance, ‘Do it Yourself’
                                      health, ethical buying
(transport) cost of food in big
              cities
spotting long-term trends
       -transpose-
mass customization




       clothes           candy                     education (?)
                                        health
cars             shoes                                     government (?)
                                   …    care (?)

                 food            toys   retail (?)                 …
       prints            media                     utilities (?)
mass customization




automation    Self awareness, self-centricity,   (pressure from) 3D printing
                         choice
spotting long-term trends
       -synthesize-
press   music   banks
press        music          banks




        disintermediation
disintermediation




Digitalization, ‘everything as a    Personalization, personal   New business models,
            platform’                branding, social media     ‘creative destruction’
spotting long-term trends
  -connecting the dots-
patients now have limitless ways   (mass) customization of health care
 to be as knowledgeable as the        becomes the new paradigm
             doctor




   new market for DIY health       open source pharma challenges the current
 (9000 Apple apps for personal               business R&D model
         health care)
Patients now have limitless ways     (mass) Customization of health care
 to be as knowledgeable as the          becomes the new paradigm
             doctor




                       health as a lifelong service


   New market for DIY health         Open source pharma challenges the current
 (9000 Apple apps for personal                 business R&D model
         health care)
health as a lifelong service




Digitalization, social networks          Mass customization,   Scientific advancements
                                          personalization
The future cannot be predicted
     …but it can be made !
           (ancient African saying)




                    www.i4fi.com
             www.fredericdemeyer.com
       additional questions: frederic@i4fi.com
discover our services

   Full assessment                           Long-term                         Thought-
    of the impact                           competitive                        provoking
   of megatrends                            benchmarks                          keynote
        on your                             based on 25                      speeches and
       business                               metrics                         workshops




website      www.i4fi.com
blog         www.fredericdemeyer.com
mail         frederic@i4fi.com
Phone        +32 478 68 13 08

for useful long-term planning tools: http://www.i4fi.com/useful_tools.html
are you prepared to make the maximum
               out of long-term trends?
                              “Frederic offers a unique insight of how global changes
                              translate into new business opportunities. This book is an
                              essential tool for any future-oriented manager or
                              entrepreneur and anyone involved in innovation strategies”
                              Philippe De Ridder, co-founder, Board of Innovation

                              “Designing and implementing a good strategy is quite a
                              challenge. In an increasingly complex world, it is becoming
                              increasingly difficult to recognize the core from the noise.
                              This book on megatrends will help you do this. It will give
                              you the necessary insights to focus on the themes that are
                              crucial to the future of your company. A must read!”
                              Jeroen De Flander, co-founder, The Performance
                              Factory, author of Strategy Execution Heroes
In English on
click here                    “This excellent book is a comprehensive overview of the
                              major trends and also offers a methodology to better assess
                              the future reality and master its consequences. The author
                              provides an essential guide for any strategy exercise”
                In Dutch at   Peter Corijn, Vice-President, Procter & Gamble
                click here

More Related Content

What's hot

Hogeschool gent 2016 publication
Hogeschool gent 2016 publicationHogeschool gent 2016 publication
Hogeschool gent 2016 publicationFrederic De Meyer
 
Options for using megatrends in innovation workshops
Options for using megatrends in innovation workshopsOptions for using megatrends in innovation workshops
Options for using megatrends in innovation workshopsFrederic De Meyer
 
Smarter things, businesses & society
Smarter things, businesses & societySmarter things, businesses & society
Smarter things, businesses & societyFrederic De Meyer
 
3d industrial revolution -intro to debate
3d industrial revolution -intro to debate3d industrial revolution -intro to debate
3d industrial revolution -intro to debateFrederic De Meyer
 
Hrm megatrends workshop june 2012
Hrm megatrends workshop june 2012Hrm megatrends workshop june 2012
Hrm megatrends workshop june 2012Frederic De Meyer
 
The 4 fundamentals of iDirect Marketing
The 4 fundamentals of iDirect MarketingThe 4 fundamentals of iDirect Marketing
The 4 fundamentals of iDirect MarketingTim Suther
 
Global Trends 10 Key Trends to Watch for 2013
Global Trends 10 Key Trends to Watch for 2013Global Trends 10 Key Trends to Watch for 2013
Global Trends 10 Key Trends to Watch for 2013Tracey Keys
 
Boostzone Webreview on the Future of the World of Work - September 2012
Boostzone Webreview on the Future of the World of Work - September 2012Boostzone Webreview on the Future of the World of Work - September 2012
Boostzone Webreview on the Future of the World of Work - September 2012Boostzone Institute
 
The Social Era and Your Business
The Social Era and Your BusinessThe Social Era and Your Business
The Social Era and Your BusinessEric Swain
 
Using Technology To Improve Membership Sales & Retention
Using Technology To Improve Membership Sales & RetentionUsing Technology To Improve Membership Sales & Retention
Using Technology To Improve Membership Sales & RetentionBryan K. O'Rourke
 
Social India - Wikibrands Presentation
Social  India - Wikibrands PresentationSocial  India - Wikibrands Presentation
Social India - Wikibrands PresentationSean Moffitt
 
Leveraging Technology & Social Media to Impact Military Community Wellness & ...
Leveraging Technology & Social Media to Impact Military Community Wellness & ...Leveraging Technology & Social Media to Impact Military Community Wellness & ...
Leveraging Technology & Social Media to Impact Military Community Wellness & ...Bryan K. O'Rourke
 
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & WellnessRapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & WellnessBryan K. O'Rourke
 
Evolve The Song By Rosabeth Moss Kanter
Evolve The Song By  Rosabeth  Moss  KanterEvolve The Song By  Rosabeth  Moss  Kanter
Evolve The Song By Rosabeth Moss KanterDawn Swartz
 
Cloud Company: Social Technologies and Practices in Strategy, Management, and...
Cloud Company: Social Technologies and Practices in Strategy, Management, and...Cloud Company: Social Technologies and Practices in Strategy, Management, and...
Cloud Company: Social Technologies and Practices in Strategy, Management, and...Teemu Arina
 
Megasignals: Global, Local, Personal (Issue 2)
Megasignals: Global, Local, Personal (Issue 2)Megasignals: Global, Local, Personal (Issue 2)
Megasignals: Global, Local, Personal (Issue 2)Teemu Arina
 

What's hot (20)

Megatrends vs antitrends
Megatrends vs antitrendsMegatrends vs antitrends
Megatrends vs antitrends
 
Hogeschool gent 2016 publication
Hogeschool gent 2016 publicationHogeschool gent 2016 publication
Hogeschool gent 2016 publication
 
Options for using megatrends in innovation workshops
Options for using megatrends in innovation workshopsOptions for using megatrends in innovation workshops
Options for using megatrends in innovation workshops
 
Smarter things, businesses & society
Smarter things, businesses & societySmarter things, businesses & society
Smarter things, businesses & society
 
3d industrial revolution -intro to debate
3d industrial revolution -intro to debate3d industrial revolution -intro to debate
3d industrial revolution -intro to debate
 
Hrm megatrends workshop june 2012
Hrm megatrends workshop june 2012Hrm megatrends workshop june 2012
Hrm megatrends workshop june 2012
 
The 4 fundamentals of iDirect Marketing
The 4 fundamentals of iDirect MarketingThe 4 fundamentals of iDirect Marketing
The 4 fundamentals of iDirect Marketing
 
Global Trends 10 Key Trends to Watch for 2013
Global Trends 10 Key Trends to Watch for 2013Global Trends 10 Key Trends to Watch for 2013
Global Trends 10 Key Trends to Watch for 2013
 
Boostzone Webreview on the Future of the World of Work - September 2012
Boostzone Webreview on the Future of the World of Work - September 2012Boostzone Webreview on the Future of the World of Work - September 2012
Boostzone Webreview on the Future of the World of Work - September 2012
 
The Social Era and Your Business
The Social Era and Your BusinessThe Social Era and Your Business
The Social Era and Your Business
 
Using Technology To Improve Membership Sales & Retention
Using Technology To Improve Membership Sales & RetentionUsing Technology To Improve Membership Sales & Retention
Using Technology To Improve Membership Sales & Retention
 
Viral Loop
Viral LoopViral Loop
Viral Loop
 
Social India - Wikibrands Presentation
Social  India - Wikibrands PresentationSocial  India - Wikibrands Presentation
Social India - Wikibrands Presentation
 
Leveraging Technology & Social Media to Impact Military Community Wellness & ...
Leveraging Technology & Social Media to Impact Military Community Wellness & ...Leveraging Technology & Social Media to Impact Military Community Wellness & ...
Leveraging Technology & Social Media to Impact Military Community Wellness & ...
 
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & WellnessRapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
 
Evolve The Song By Rosabeth Moss Kanter
Evolve The Song By  Rosabeth  Moss  KanterEvolve The Song By  Rosabeth  Moss  Kanter
Evolve The Song By Rosabeth Moss Kanter
 
brands and communication in the era of media democracy
brands and communication in the era of media democracybrands and communication in the era of media democracy
brands and communication in the era of media democracy
 
Scholz & Friends Topic Tracker: Digital Pearl Fishing
Scholz & Friends Topic Tracker: Digital Pearl Fishing Scholz & Friends Topic Tracker: Digital Pearl Fishing
Scholz & Friends Topic Tracker: Digital Pearl Fishing
 
Cloud Company: Social Technologies and Practices in Strategy, Management, and...
Cloud Company: Social Technologies and Practices in Strategy, Management, and...Cloud Company: Social Technologies and Practices in Strategy, Management, and...
Cloud Company: Social Technologies and Practices in Strategy, Management, and...
 
Megasignals: Global, Local, Personal (Issue 2)
Megasignals: Global, Local, Personal (Issue 2)Megasignals: Global, Local, Personal (Issue 2)
Megasignals: Global, Local, Personal (Issue 2)
 

Similar to 4 ways to spot long term trends

Social Media: Success Factors
Social Media: Success FactorsSocial Media: Success Factors
Social Media: Success FactorsChris Middleton
 
Future of the project economy in a disruptive world - Karachi May 2020
Future of the project economy in a disruptive world - Karachi May 2020Future of the project economy in a disruptive world - Karachi May 2020
Future of the project economy in a disruptive world - Karachi May 2020Thomas Walenta, PMI Fellow
 
SXSE@iris: Our take on SXSW 2014
SXSE@iris: Our take on SXSW 2014SXSE@iris: Our take on SXSW 2014
SXSE@iris: Our take on SXSW 2014David McNamara
 
SXSE 2014
SXSE 2014SXSE 2014
SXSE 2014Iris
 
The future of consumer insights
The future of consumer insightsThe future of consumer insights
The future of consumer insightsJoel Rubinson
 
Facilitating Digital Transformation through Social Media Intelligence
Facilitating Digital Transformation through Social Media IntelligenceFacilitating Digital Transformation through Social Media Intelligence
Facilitating Digital Transformation through Social Media IntelligenceDigimind
 
Brand Management, how valuable in the Digital Age?
Brand Management, how valuable in the Digital Age?Brand Management, how valuable in the Digital Age?
Brand Management, how valuable in the Digital Age?Francisco Hernandez-Marcos
 
Relevant forever #mwf2014
Relevant forever #mwf2014Relevant forever #mwf2014
Relevant forever #mwf2014Theo Meereboer
 
Relevant forever -Theo Meereboer #mwf2014
Relevant forever -Theo Meereboer #mwf2014Relevant forever -Theo Meereboer #mwf2014
Relevant forever -Theo Meereboer #mwf2014Erfgoed 2.0
 
Social Business - Why Change is Imperative, Who’s Getting It Right, How They...
Social Business - Why Change is Imperative, Who’s Getting It Right,  How They...Social Business - Why Change is Imperative, Who’s Getting It Right,  How They...
Social Business - Why Change is Imperative, Who’s Getting It Right, How They...Sean Moffitt
 
The Future of Marketing: Seizing the Customer Experience
The Future of Marketing: Seizing the Customer ExperienceThe Future of Marketing: Seizing the Customer Experience
The Future of Marketing: Seizing the Customer ExperienceMarketo
 
Stepping up 3 digital publishing f4mmedia
Stepping up 3 digital publishing f4mmediaStepping up 3 digital publishing f4mmedia
Stepping up 3 digital publishing f4mmediades bate
 
Be Bold - 4 Common sense
Be Bold - 4 Common senseBe Bold - 4 Common sense
Be Bold - 4 Common sensebmbhavesh
 
Nivea in touch
Nivea in touch Nivea in touch
Nivea in touch Idealisti
 
Nivea In Touch
Nivea In TouchNivea In Touch
Nivea In TouchHrivnak
 
The Future Of Everything
The Future Of EverythingThe Future Of Everything
The Future Of EverythingChris Middleton
 

Similar to 4 ways to spot long term trends (20)

Social Media: Success Factors
Social Media: Success FactorsSocial Media: Success Factors
Social Media: Success Factors
 
Future of the project economy in a disruptive world - Karachi May 2020
Future of the project economy in a disruptive world - Karachi May 2020Future of the project economy in a disruptive world - Karachi May 2020
Future of the project economy in a disruptive world - Karachi May 2020
 
SXSE@iris: Our take on SXSW 2014
SXSE@iris: Our take on SXSW 2014SXSE@iris: Our take on SXSW 2014
SXSE@iris: Our take on SXSW 2014
 
SXSE 2014
SXSE 2014SXSE 2014
SXSE 2014
 
The future of consumer insights
The future of consumer insightsThe future of consumer insights
The future of consumer insights
 
Facilitating Digital Transformation through Social Media Intelligence
Facilitating Digital Transformation through Social Media IntelligenceFacilitating Digital Transformation through Social Media Intelligence
Facilitating Digital Transformation through Social Media Intelligence
 
4 Common Sense
4 Common Sense4 Common Sense
4 Common Sense
 
Brand Management, how valuable in the Digital Age?
Brand Management, how valuable in the Digital Age?Brand Management, how valuable in the Digital Age?
Brand Management, how valuable in the Digital Age?
 
Relevant forever #mwf2014
Relevant forever #mwf2014Relevant forever #mwf2014
Relevant forever #mwf2014
 
Relevant forever -Theo Meereboer #mwf2014
Relevant forever -Theo Meereboer #mwf2014Relevant forever -Theo Meereboer #mwf2014
Relevant forever -Theo Meereboer #mwf2014
 
Social Business - Why Change is Imperative, Who’s Getting It Right, How They...
Social Business - Why Change is Imperative, Who’s Getting It Right,  How They...Social Business - Why Change is Imperative, Who’s Getting It Right,  How They...
Social Business - Why Change is Imperative, Who’s Getting It Right, How They...
 
The Future of Marketing: Seizing the Customer Experience
The Future of Marketing: Seizing the Customer ExperienceThe Future of Marketing: Seizing the Customer Experience
The Future of Marketing: Seizing the Customer Experience
 
Human Side of The project Economy mumbai
Human Side of The project Economy mumbaiHuman Side of The project Economy mumbai
Human Side of The project Economy mumbai
 
Stepping up 3 digital publishing f4mmedia
Stepping up 3 digital publishing f4mmediaStepping up 3 digital publishing f4mmedia
Stepping up 3 digital publishing f4mmedia
 
Be Bold - 4 Common sense
Be Bold - 4 Common senseBe Bold - 4 Common sense
Be Bold - 4 Common sense
 
2010 06-29 introduction ss
2010 06-29 introduction ss2010 06-29 introduction ss
2010 06-29 introduction ss
 
CIO Branding
CIO BrandingCIO Branding
CIO Branding
 
Nivea in touch
Nivea in touch Nivea in touch
Nivea in touch
 
Nivea In Touch
Nivea In TouchNivea In Touch
Nivea In Touch
 
The Future Of Everything
The Future Of EverythingThe Future Of Everything
The Future Of Everything
 

More from Frederic De Meyer

Megatrends fact sheets 2016 v sample light
Megatrends fact sheets 2016 v sample lightMegatrends fact sheets 2016 v sample light
Megatrends fact sheets 2016 v sample lightFrederic De Meyer
 
Megatrend survey sample report
Megatrend survey sample reportMegatrend survey sample report
Megatrend survey sample reportFrederic De Meyer
 
Using long term trends in business strategy - Lecture university ghent
Using long term trends in business strategy - Lecture university ghentUsing long term trends in business strategy - Lecture university ghent
Using long term trends in business strategy - Lecture university ghentFrederic De Meyer
 
Market intelligence for decision makers - ideas on how to make corporate deci...
Market intelligence for decision makers - ideas on how to make corporate deci...Market intelligence for decision makers - ideas on how to make corporate deci...
Market intelligence for decision makers - ideas on how to make corporate deci...Frederic De Meyer
 
Clean technology and sustainability trends dec 2013
Clean technology and sustainability trends dec 2013Clean technology and sustainability trends dec 2013
Clean technology and sustainability trends dec 2013Frederic De Meyer
 
Advise for young (aspiring) futurists
Advise for young (aspiring) futuristsAdvise for young (aspiring) futurists
Advise for young (aspiring) futuristsFrederic De Meyer
 
3 d printing a revolution or a fad?
3 d printing a revolution or a fad?3 d printing a revolution or a fad?
3 d printing a revolution or a fad?Frederic De Meyer
 
Strategic market intelligence tips and myths (Voka april 2013)
Strategic market intelligence tips and myths (Voka april 2013)Strategic market intelligence tips and myths (Voka april 2013)
Strategic market intelligence tips and myths (Voka april 2013)Frederic De Meyer
 
Trends affecting the workspace v2
Trends affecting the workspace v2Trends affecting the workspace v2
Trends affecting the workspace v2Frederic De Meyer
 
8 new ways to compete in the new normal
8 new ways to compete in the new normal8 new ways to compete in the new normal
8 new ways to compete in the new normalFrederic De Meyer
 
Belgian web startup barometer executive summary
Belgian web startup barometer executive summaryBelgian web startup barometer executive summary
Belgian web startup barometer executive summaryFrederic De Meyer
 
What every business can learn from young entrepreneurs (publ)
What every business can learn from young entrepreneurs (publ)What every business can learn from young entrepreneurs (publ)
What every business can learn from young entrepreneurs (publ)Frederic De Meyer
 
The impact of megatrends on western governments
The impact of megatrends on western governmentsThe impact of megatrends on western governments
The impact of megatrends on western governmentsFrederic De Meyer
 
Crowdsouring corporate brainstorm
Crowdsouring corporate brainstormCrowdsouring corporate brainstorm
Crowdsouring corporate brainstormFrederic De Meyer
 

More from Frederic De Meyer (16)

Megatrends fact sheets 2016 v sample light
Megatrends fact sheets 2016 v sample lightMegatrends fact sheets 2016 v sample light
Megatrends fact sheets 2016 v sample light
 
2015 tips for trendwatchers
2015 tips for trendwatchers2015 tips for trendwatchers
2015 tips for trendwatchers
 
Megatrend survey sample report
Megatrend survey sample reportMegatrend survey sample report
Megatrend survey sample report
 
Using long term trends in business strategy - Lecture university ghent
Using long term trends in business strategy - Lecture university ghentUsing long term trends in business strategy - Lecture university ghent
Using long term trends in business strategy - Lecture university ghent
 
Market intelligence for decision makers - ideas on how to make corporate deci...
Market intelligence for decision makers - ideas on how to make corporate deci...Market intelligence for decision makers - ideas on how to make corporate deci...
Market intelligence for decision makers - ideas on how to make corporate deci...
 
Clean technology and sustainability trends dec 2013
Clean technology and sustainability trends dec 2013Clean technology and sustainability trends dec 2013
Clean technology and sustainability trends dec 2013
 
Advise for young (aspiring) futurists
Advise for young (aspiring) futuristsAdvise for young (aspiring) futurists
Advise for young (aspiring) futurists
 
The vanishing corporation
The vanishing corporationThe vanishing corporation
The vanishing corporation
 
3 d printing a revolution or a fad?
3 d printing a revolution or a fad?3 d printing a revolution or a fad?
3 d printing a revolution or a fad?
 
Strategic market intelligence tips and myths (Voka april 2013)
Strategic market intelligence tips and myths (Voka april 2013)Strategic market intelligence tips and myths (Voka april 2013)
Strategic market intelligence tips and myths (Voka april 2013)
 
Trends affecting the workspace v2
Trends affecting the workspace v2Trends affecting the workspace v2
Trends affecting the workspace v2
 
8 new ways to compete in the new normal
8 new ways to compete in the new normal8 new ways to compete in the new normal
8 new ways to compete in the new normal
 
Belgian web startup barometer executive summary
Belgian web startup barometer executive summaryBelgian web startup barometer executive summary
Belgian web startup barometer executive summary
 
What every business can learn from young entrepreneurs (publ)
What every business can learn from young entrepreneurs (publ)What every business can learn from young entrepreneurs (publ)
What every business can learn from young entrepreneurs (publ)
 
The impact of megatrends on western governments
The impact of megatrends on western governmentsThe impact of megatrends on western governments
The impact of megatrends on western governments
 
Crowdsouring corporate brainstorm
Crowdsouring corporate brainstormCrowdsouring corporate brainstorm
Crowdsouring corporate brainstorm
 

4 ways to spot long term trends

  • 1. 4 ways to spot long-term trends frederic de meyer founder institute for future insights frederic@i4fi.com www.i4fi.com www.fredericdemeyer.com @fdemeyer
  • 2. Statistical certainties ways to spot long-term trends accuracy Gut feel… Frederic De Meyer @ i4fi sophistication
  • 4.
  • 5. trend: locally grown vegetables in urban areas, sometimes managed in communities are these signs of a trend towards: urban farming
  • 6. urban farming Natural resources scarcity, oil Conscious consumer, focus on price volatility will increase Self-reliance, ‘Do it Yourself’ health, ethical buying (transport) cost of food in big cities
  • 8.
  • 9. mass customization clothes candy education (?) health cars shoes government (?) … care (?) food toys retail (?) … prints media utilities (?)
  • 10. mass customization automation Self awareness, self-centricity, (pressure from) 3D printing choice
  • 12. press music banks
  • 13. press music banks disintermediation
  • 14. disintermediation Digitalization, ‘everything as a Personalization, personal New business models, platform’ branding, social media ‘creative destruction’
  • 15. spotting long-term trends -connecting the dots-
  • 16. patients now have limitless ways (mass) customization of health care to be as knowledgeable as the becomes the new paradigm doctor new market for DIY health open source pharma challenges the current (9000 Apple apps for personal business R&D model health care)
  • 17. Patients now have limitless ways (mass) Customization of health care to be as knowledgeable as the becomes the new paradigm doctor health as a lifelong service New market for DIY health Open source pharma challenges the current (9000 Apple apps for personal business R&D model health care)
  • 18. health as a lifelong service Digitalization, social networks Mass customization, Scientific advancements personalization
  • 19. The future cannot be predicted …but it can be made ! (ancient African saying) www.i4fi.com www.fredericdemeyer.com additional questions: frederic@i4fi.com
  • 20. discover our services Full assessment Long-term Thought- of the impact competitive provoking of megatrends benchmarks keynote on your based on 25 speeches and business metrics workshops website www.i4fi.com blog www.fredericdemeyer.com mail frederic@i4fi.com Phone +32 478 68 13 08 for useful long-term planning tools: http://www.i4fi.com/useful_tools.html
  • 21. are you prepared to make the maximum out of long-term trends? “Frederic offers a unique insight of how global changes translate into new business opportunities. This book is an essential tool for any future-oriented manager or entrepreneur and anyone involved in innovation strategies” Philippe De Ridder, co-founder, Board of Innovation “Designing and implementing a good strategy is quite a challenge. In an increasingly complex world, it is becoming increasingly difficult to recognize the core from the noise. This book on megatrends will help you do this. It will give you the necessary insights to focus on the themes that are crucial to the future of your company. A must read!” Jeroen De Flander, co-founder, The Performance Factory, author of Strategy Execution Heroes In English on click here “This excellent book is a comprehensive overview of the major trends and also offers a methodology to better assess the future reality and master its consequences. The author provides an essential guide for any strategy exercise” In Dutch at Peter Corijn, Vice-President, Procter & Gamble click here