1. 4 ways to use megatrend assessments to
maximize your business’ success
frederic de meyer
founder
institute for future insights
frederic@i4fi.com
www.i4fi.com
www.fredericdemeyer.com
@fdemeyer

2. 1. Using long-term trend assessment to sharpen
your corporate strategy
Lobby;
Mood;
Adoption;
Regulation Opportunities
-go-to-market innovation;
- new products/services
Fashion Corporate
Tastes
Communities Trends Execution
Threats
Opinion makers (tactics) -miss the boat;
Mood
- existing competion
Predictions
Black Swans Opportunities
- business Model Innovation;
Environment - gain efficiency,
Demographic shifts Corporate competitiveness
Regulations Megatrends Strategy
Macro-economy
Political shifts Threats
-irrelevance;
- new competitors
Scenario
Planning
Frederic De Meyer

3. 2. Using long-term trends assessment as a basis
for innovation
external
new new business new needs of new customer
competitors models customers segments
megatrends
internal
new talents and new marketing new new go-to- new production
competencies mix ecosystems market models processes

4. 3. Using long-term trends assessment to assess
your competitive position
Comp. Comp. Comp. Comp. Comp.
YOU 1 2 3 4 5
Demographics
Factor: dependency on key skills/ talent war 5
GenY
Presence on social media 3 5 2 2 3 5
Long-term competitive benchmark
Presence on social media in an cool way 1 5 2 0 0 3
Interactiveness score of social media 1 4 2 0 1 1
Gamification of business 3 3 1 1 0 0
Sustainability image of company 2 3 5 1 0 5 Demographics
Ageing
Current programs to integrate elderly people 2 2 2 2 2 2
Flexibility programs publicized 2 2 2 2 2 2
Multicultural Strategy Sustainability
Breadth of business (# countries) 3 5 3 3 5 5
Foreigners at top positions in company 3 5 1 1 5 5 Your company
Overal Score: 2,22 3,78 2,22 1,33 2,00 3,11
Top performer
Sustainability
Factor: Sensibility of industry stakeholders to environmental issues 3
Natural Resources New Business Average of 6
Consumers companies
Sustainability communication of processes 5 5 3 1 3 5 models
Cradle-to-cradle concept 0 0 0 0 0 3
IT practices (Cloud, Virtualization, …) 5 5 5 5 5 5
Overal Score: 3,33 3,33 2,67 2,00 2,67 4,33
Geopolitics
Consumer trends
Factor: Degree of adaptiveness / loyalty of customers 3
Customization of products 0 0 5 5 0 2

5. 4. Using long-term trends assessment to build a
vision of the future of your professional
environment
Rising middle class in
emerging
Globalization 3.0
Ageing population
Alternatives
Consumerization of New competitors
technology
(social learning, e-learning, ...)
Lean
GenY Mobile
New culture
Customization International
Future vision of
Education Always on
Global mobility (24/7)
(brain drain, war for talent, ...)
Climate change Personalized
(water shortage; lost crops;
draught, ...) Social
New waves of Entrepreneurship Collaborative
Digital divide (im)migration
(gap rich-poor widening) Global Grid
(crowdsourcing, open innovation,
desintermediation, ...)
New business models New skills
(gamification, virtual company,
shared value, open source, ...)

6. The future cannot be predicted
…but it can be made !
(ancient African saying)
www.i4fi.com
www.fredericdemeyer.com
additional questions: frederic@i4fi.com

7. discover our services
Full assessment Long-term Thought-
of the impact competitive provoking
of megatrends benchmarks keynote
on your based on 25 speeches and
business metrics workshops
website www.i4fi.com
blog www.fredericdemeyer.com
mail frederic@i4fi.com
Phone +32 478 68 13 08
for useful long-term planning tools: http://www.i4fi.com/useful_tools.html

8. are you prepared to make the maximum
out of long-term trends?
“Frederic offers a unique insight of how global changes
translate into new business opportunities. This book is an
essential tool for any future-oriented manager or
entrepreneur and anyone involved in innovation strategies”
Philippe De Ridder, co-founder, Board of Innovation
“Designing and implementing a good strategy is quite a
challenge. In an increasingly complex world, it is becoming
increasingly difficult to recognize the core from the noise.
This book on megatrends will help you do this. It will give
you the necessary insights to focus on the themes that are
crucial to the future of your company. A must read!”
Jeroen De Flander, co-founder, The Performance
Factory, author of Strategy Execution Heroes
In English on
click here “This excellent book is a comprehensive overview of the
major trends and also offers a methodology to better assess
the future reality and master its consequences. The author
provides an essential guide for any strategy exercise”
In Dutch at Peter Corijn, Vice-President, Procter & Gamble
click here