description of 3 ways to use megatrends in innovation workshops for companies or industries

1. Options for using megatrends in
innovation workshops
frederic de meyer
founder
institute for future insights
frederic@i4fi.com
www.i4fi.com
www.fredericdemeyer.com
@fdemeyer

2. Mind opener:
What advantages would it have to have
planes land upside-down?

3. Trends to take into consideration
• Demographic trends  ‘Buy Local’ as a sales argument
 Ageing population  Radical transparency and Life Cycle Assessments
 GenerationY at work  Social and group buying
 Widening talent gap  Personalization
 Global mobility and new migration patterns • Technology trends
 Universities in emerging countries getting popular  The ‘Internet of Things’
 Increasing urbanization  Augmented Reality
 Gap rich-poor widening  Consumerization of IT
• Environment and natural resources  Technology ‘as a service’
 Global warming  Green technologies
 Scarcity of natural resources  3D Printing
 Water scarcity  NBIC Technologies
 Volatile food production and prices  Digital divide
 ‘Cradle to cradle’ and ‘upcycling’ to reduce waste • Business trends
 Smart cities  Disintermediation
 Biomaterials  Crowdsourcing
• Geopolitical forces  Open Innovation
 Increasing weight of emerging countries  Gamification
 Globalization 3.0  Shared Value and Corporate Social Responsibility
 Rising middle class  Social Business Innovation
 Increasing free-trade zones and market unions  Cause Marketing
 Energy dependence  Social Entrepreneurship
 The Market State  ‘Do it yourself’ as added value
 Social Business through social networks
• Consumer trends
 The drive towards virtualization of the company
 Mass customization
 Ethical buying

4. Option 1
story building
• breakout groups 4-5 people
• generate discussions, all ideas welcome
• aim = generate new insights, prepare for future
• build a story

5. Step 1: list trends that have an impact on industry X
Resources Value proposition Customer Go-to-market
segments

6. Step 2: choose the trend with the single biggest impact
Resources Value proposition Customer Go-to-market
segments

7. Step 3: determine relationships and impact on company
Resources Value Customer Go-to-market
proposition segments
… build a story…

8. Option 2
impact assessment
• breakout groups 4-5 people
• generate discussions, all ideas welcome but need to be company-specific
• aim = decision driven, innovation
• brainstorm

9. Step 1: list trends that have an impact on company (or industry)

10. Step 2: single out the top 3 opportunities and threats
Threats Opportunity

11. Step 3: determine potential added value of company
Threats Opportunity
Things we can do to help prepare Things we can do to help benefit
for these threats: from these opportunities:
… discuss…

12. Option 3
business modeling
• groups either size
• generate discussions, company-specific
• aim = innovation, new ideas
• search for relations

13. Step 1: build business model canvas for company–(or industry)
Business model canvas Public Health

14. Business model canvas – Public Health
Step 2: map major megatrend influencers

15. Step 3: redesign key business model elements Health
Business model canvas – Public

16. www.i4fi.com
° (mega)trend impact assessments ° publication (available on )
° competitive benchmarks
° keynote speeches and workshops

17. The future cannot be predicted
…but it can be made !
(ancient African saying)
www.i4fi.com
www.fredericdemeyer.com
additional questions: frederic@i4fi.com