9. why are we getting smarter?
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• Demographic trends
– Growing world population
– Ageing population
– Migration patterns
– Urbanization
– Gap rich-poor
– Generation Y
– Generation Z
– War for talent
• Geopolitical trends
– Power shift
– Globalization 3.0
– Rising middle class
– Energy dependence
– The Market State
• Business trends
– Life Cycle Assessment
– Disintermediation
– Crowdsourcing & funding
– Open innovation
– Gamification
– Corporate Social Responsibility
(CSR)
– Cause Marketing
– Social Business Innovation
– Social entrepreneurs
– Intrapreneurship
– Businesses get social
– Holacracy
– Virtualization of the corporation
• Environment and
sustainability
– Climate change
– Scarce resources
– Peak oil
– Water shortage
– Food stress
– Clean energy
– Smart cities
– Bio materials
– Cradle-to-cradle
– Biomimicry
– Urban farming
– Eco activism
• Technology trends
– Big Data/ data science
– Internet of Things (IoT)
– Augmented Reality
– Consumerization of IT
(BYOD)
– Technology ‘as a Service’
– Home 3D printing
– Business 3D printing
– Bioprinting
– Enhanced Humans
– Wearable Technologies
• Consumer & societal trends
– Mass customization
– Ethical buying
– ‘Buy local’
– Social & Group buying
– Personalization
– Sharing economy
– Radical transparency
– Massive Open Online Courses
(MOOCs)
– Personal Health
– Digital divide
– Virtual Currencies
10. how are we getting smarter?
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1. new types of insight
2. new ways to be efficient
3. new ways of collaboration
11. how are we getting smarter?
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1. new types of insight
2. new ways to be efficient
3. new ways of collaboration
12. data is the new oil
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internet of things
13. turn data into insights (?)
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of respondents claim to be effective at collecting and leveraging
customer data from digital interactions.
of respondents say they have adequate tools and skills to analyze
digitally generated data.
of respondents have made adjustments to their business model to
pursue strategies driven by digital information about their
customers.
16%
42%
33%
Source: Cognizant report “Putting the experience in digital customer experience” (2015)
14. turn data into insights
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competitive differentiation?
15. turn data into insights
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smarter products
16. turn data into insights
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smarter pricing
17. turn data into insights
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smarter services
18. turn data into insights
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smarter agriculture
19. turn data into insights
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smarter societies
20. why are we getting smarter?
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1. new types of insight
2. new ways to be efficient
3. new ways of collaboration
25. more efficient
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willing to share or rent personal items (Nielsen, 2014)
agree they could live happier without the majority of
things they own (Havas prosumer report 2014)
of sharers would recommend the last sharing service
they used to friends or colleagues (Havas prosumer
report 2014)
68%
52%
91%
sharing economy
38. why are we getting smarter?
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1. we are getting more insights out of richer data
2. we are finding new ways to improve efficiency
3. we collaborate in new ways