The document discusses how a $1 billion company could potentially be run by a single person through leveraging open innovation, outsourcing, crowdsourcing, and other technologies. Key points include: - Open innovation platforms, open sourcing, and user generated innovation allow a company to leverage the world as its R&D center. - Manufacturing can be done without factories through 3D printing and outsourcing. - Crowdsourcing can be used for marketing, design, product features, and more through open innovation and using social media as a marketing platform. - Customers themselves become part of the customer service center through self-service support and online help centers. - Technologies

1. The vanishing corporation
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2. could a company of –say- 1B$ Turnover
be run by one single person?

3. R&D
Manufacturing
ICT
Customer
Service
Marketing
Sales
…let’s put this to the test…

4. R&D
Manufacturing
ICT
Customer
Service
Marketing
Sales

5. Open innovation
platforms
Most of Fortune 500 use
open innovation now
Open sourcing
Open sourcing spreads even
to pharmaceutical market
the world becomes your R&D center
User generated
innovation
Fiat Mio made through input
of +10,000 customers

6. R&D
Manufacturing
ICT
Customer
Service
Marketing
Sales

7. manufacturing without factory (3D
printing)

8. R&D
Manufacturing
ICT
Customer
Service
Marketing
Sales

9. Open
Innovation
Open
source
Outsourcing
Outsourcing
3D Printing
3D Printing
Using the crowd to assess
the market potential…
Using the crowds’ creativity
to design logo’s, websites,
new product features, …
the anonymous crowd becomes your
marketing department
Using the crowds’ creativity for
producing things
(advertisements, videos, …)

10. Marketing through social
buying platform
Traditional marketing role
Open
Open
Innovation
Innovation
Open
Open
source
source
Outsourcing
Outsourcing
3D Printing
3D Printing
let consumers do your marketing

11. R&D
Manufacturing
ICT
Customer
Service
Marketing
Sales

12. do you know of any company with a
(potential) sales force of +150M people?

13. R&D
Manufacturing
ICT
Customer
Service
Marketing
Sales

14. • 72% of customers think self-service support is
a fast and easy way to handle support issues
• 91% of customers would use an online support
center if it were available and tailored to their needs
• 67% of customers said they preferred selfservice over speaking to a company representative
your customers become your customer
service center

15. R&D
Manufacturing
ICT
Customer
Service
Marketing
Sales

16. (any) technology provided ‘as a service’

17. R&D
Manufacturing
ICT
Customer
Service
Marketing
Sales
many corporate functions could be
performed by (very) few people

18. Of course this doesn’t apply to all companies or
functions, and the future is never this extreme…
However:
• boundaries of traditional company
organization are evaporating
• companies can –and will- do more with
less people
• will this leave the rest of the workforce to
survive on freelance basis? if so we will
need to teach students new skills

19. the future cannot be predicted
…but it can be made !
(ancient African saying)
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