Sameh obtained his level 1 Octalysis Certificate with his submission “Plastic Water Bottles”. Sameh designed his own plastic water bottle with an accompanying app in an effort to reduce plastic waste.

1. Plastic Water Bottles
& Water Bottling
Industry
SUBMISSION LEVEL 1 OCTALYSIS CERTIFICATE
Sameh Ibrahiem Emam
November 2019
Mobile Application

2. Introduction :
There is a huge market for water bottles, in the
U.S. for example, According to an estimate,
around 167 water bottles are used per person
annually in the U.S. The country’s annual
spending on bottled water is around 11.8
billion. Nearly 30 billion water bottles are sold
annually in the country. This shows that there
are immense new business opportunities
existing in this industry and market.
The reason behind choosing this product is my
desire to gamify & improve product which I see
as a challenge & also my wish to benefit the
environment more and create better place for
next generations, in fact, my all previous work
in teaching and product design are all like that.
Because earth is our home and what we do now
will reflect on our future soon.

3. Most of water companies and brands care about
what inside the bottle as it is the main reason why
people are buying their water. But, they could never
build their campaigns on the bottle itself ( unless
they are marketing new design or smart use ).
Everybody now know that all these bottles will
remain on our plant for at least 400 years because it
doesn’t decompose!
About that problem I was thinking of how can these
bottles can be modified to a real gamified product
and add some changes and ideas to alter that realty
to reach many people as it can and also benefit
these companies and above all benefits the
environment.

4. Source: https://www.veolia.co.uk/
Recycling is often inefficient,
capturing less than a fifth of
recyclable material produced
in the world.
There will be always something
left out of all these plastic
bottles.
People now around the world
would never want to be part of
the problem rather than being
part of the solution.
The Solution is
bioplastics which
can be 100%
Recyclable
As it will be competitive in price in the coming years.
Source: https://www.european-bioplastics.org/faq-items/how-are-costs-for-bioplastics-developing/
Giving such product an Epic meaning and calling (CD1) of
changing the feeling towards the product from being part of the
problem into being part of the solutions.

5. Made of 2-3 recycled bottles
After shredding and molding
Made of Bioplastic
To allow the cap to be placed inside it
And to ease handling of the bottle.
Download the App. , Scan
it then Edit, write, draw or
attach any photo or video.To allow the opening neck to be
attached to it as a building block
The void is designed to allow
the cap to stick perpendicularly
to create many 3D formations

6. Recycling with this bottle will go to
different meaning , the cap ( which I need
the user to keep it) has unique QR code,
when scanned by (CODY) App. It will
open page with either memo, pixels
board or attaching button. You could
never know what you’ll get (CD7).
The bottle itself can be used as building
block thanks to its design which can be
used to build Pavilions, monuments or
even houses for the neglected
communities and charity (CD1).
With the given possibilities for the
content of the QR code and the bottle
LEGO buildings the bottle will unleash
the creativity of the users (CD3).

7. 1- Number of bottle sold
2- App sign-ups
3- The number of people who
separate the cap and never
throw it in trach.
- People buy plastic bottles because
they want to keep fit and healthy like
( athletes, employees, students, etc..)
(Healthy)
- People who buy water bottles
because they want to look like
healthy. (Showy)
- People who buy plastic bottles to try
deferent tastes and explore new
trends and get curious about new
designs (Nosy)
- People who newly joined gym and
began to be healthy to empress real
healthy people (Rocky)

8. Usually, after being fit and healthy became the new trend,
people often buy water bottles to look healthier and gymholic.
Source: https://www.businessinsider.com/the-real-reason-we-buy-bottled-water-2016-2
also people consider buying water when they out because they
don’t want to be thirsty out there!
Source : https://www.webmd.com/food-recipes/news/20090619/bottled-water-its-all-about-convenience
And also marketing did its magic when people buy water to taste
if it is pure even with high price.
With these reasons the bottled water market attracts four
players:
Showy
HealthyNosy
Rocky
Buy for Self
Buy to empress others
High
consumer
Low
consumer
- People buy plastic bottles because they want to keep fit and
healthy like ( athletes, employees, students, etc..) (Healthy)
- People who buy water bottles because they want to look like
healthy. (Showy)
- People who buy plastic bottles to try deferent tastes and
explore new trends and get curious about new designs (Nosy)
- People who newly joined gym and began to be healthy to
empress real and old healthy people (Rocky)

9. And these are their motivations :
Healthy
showy
• Don’t want to get thirsty
• Don’t want to miss the daily
water portion
• Want to be healthy and fit as
a main goal
• Always progress to reach
optimum healthy state
• Feel accomplished when
never feel thirsty outside
• Feels good when admired as
healthy
• Wants to have special
bottle
• Wants to buy high
price waters to look
rich
• Wants to be among
the athletes
• Don’t want to
look unhealthy
and fat
• Wants to impress
others as a healthy
and gymholic person
• Wants to get admired
for choosing the
finest brands
• Love own body with
own special stuff
• Always wants to reach
the optimum weight

10. Rocky
Nosy
• Want to be healthy
and fit as a main goal
• Always progress to
reach optimum
healthy state
• Feels good and accomplished
when try something new
• Wants to try any new
trends or pure waters
to find out the truth
• Get very curious about
any new trend or design
in bottles
• Wants to try to know if
the water is pure or not.
• Love to have own
new special stuff for
the new change
• Wants to impress
others and join
healthy and gymholic
people
• Don’t want to be with
the unhealthy and fat
people anymore
These players lake the Meaning core drive but in this situation it
is normal because we are all would love to help the
environment. In that case, Healthy will do it to achieve higher
targets, Nosy would do it to explore more, Showy and rocky
would do it to gain respect from others.

11. Discovery phase
1. Learn about the bottle from T.V or
internet commercial.
2. Seeing friend scanning the QR code.
3. Buying the bottle .
Onboarding phase
1. Downloading the App.
2. Sign up.
3. Scanning the QR code.
4. Editing:
* Typing in the text choice.
*Drawing in the pixels board.
*Attaching file to the attachment bar.
5. Scan again after edit to see the change in the cap on the App!
6. Buying another bottle and play with
permutations (LEGO like).
7. Putting cap inside another bottle.
Scaffolding phase
1. Share scanned bottle with others.
2. Buy more bottles to try different shapes
and designs.
3. Nominate good content to receive likes
and score.
4. Pin good content to make it last forever.
5. Go to home panel frequently.
6. See other nominations and like them
Endgame phase
1. Play with (LEGO) like bottles.
2. Share creative content with friends
and other users.
3. Collect set of many caps that have
special meaning and memory and
pinned or nominated content.
This Action leads to
( First Major Win-state)

12. - Recycled bottles consumption
bar
- Score points
- Editing area
- Glowing choices in:
+ Pin button
+ Nominate button
+ Scanning QR codes
- Likes on nominations
- Easter eggs with bigger space
bottles
- Sharing & giving caps inside
new bottles
- Avatar cap guide notifications
- Countdown timer to pin the cap
- Score Points
- Completing the consumption bar
- Easter Egg Surprises
- Unlocking Special features
- Leveling up with golden frame
- Complements from the cap Avatar guide
- Cap turning to silver when pinned
- Cap turning to gold when nominated

13. The new bottle design has some core drives to motivate users to
try this new bottle but without the QR code and the App.
• Giving users the chance to be one of
the environment defenders by
cleaning the plant from used bottles.
• Giving users the chance to help
neglected communities to build
houses for them by giving the empty
bottle back to the company to donate
them to these communities
• Users can play with
formations and designs
with the bottles thanks to
its design to be building
block.
• Users can impress others by
having unique shape bottle
with the concept of saving
the environment & being
healthy at the same time.
• Users feel special
by having special
bottle as his/her
own.
• User can collect as
many bottles as
he/she can to be
able to make
different designs
with it
• Giving user the motivation
towards cleaning the
environment by purchasing
many bottles(caps)by being
part of the solution.
The current experience lake some black hat motivations to
attract the healthy to buy this environmental bottle and need
some social influence ideas to attract the showy players.
Brainstorming has to enhance these core drives with the use of
the QR codes on the caps and the App features.

14. Epic Meaning & Calling
• Recycled bottles
consumption bar
Giving user the motivation towards
cleaning the environment by purchasing
many bottles(caps) by being part of the
solution.
• Elitism Giving users the chance to be one of the
environment defenders by cleaning the
plant from used bottles.
• Humanity Hero Giving users the chance to help neglected
communities to build houses for them by
giving the empty bottle back to the
company to donate them to these
communities.
Development & Accomplishment
• Score Points Giving the users points when they scan
new QR codes and on pinning and
nominations.
• Likes on
nominations
Users can give likes on nominated caps
which give more score points and speeding
leveling up.
• Recycled bottles
consumption bar
Giving sense of Accomplishment.
• Advanced UI
when level up/
Achievement
shelf
Giving the user more advanced sittings
when leveling up like colored pixels or
bigger space to attach which will also
indicates high rank when other users see it.

15. Empowerment of creativity
& Feedback
• Editing Area Users can use their imagination and
creativity to draw or attach creative
content to give special meaning to the cap.
Development & Accomplishment
• Nomination
button
Users can nominate his/her best work to
be shown to other users by paying amount
of money.
• Easter eggs with
bigger space
Users can have Easter egg (Special Cap)
with bigger space for drawing or attaching.
• Nomination
home button
Users can nominate their best work and
have likes which motivate users to make
creative and new contents.
• LEGO bottles Users can play with formations and designs
with the bottles thanks to its design to be
building block.
Ownership & Possession
• Cap Avatar
Caps have cute avatar indicates the status
of the cap between ( sleep/empty – alive –
pinned – nominated – ill ) which move the
user to take care of it.
• Pin button Caps have to be pinned in order to stay alive.
• Unique QR code
for every cap
Caps have unique QR codes and you cannot
display or know its content unless you scan
it, giving the real cap meaning.

16. Social influence & relatedness
• Nomination
button
Users can nominate his/her best work to
be shown to other users.
• Nomination
home button
Users can view all the nominated works.
• Social treasure Users can give likes and receive likes also.
• Sharing & giving
caps inside gifted
new bottle
Users can give gifts of new bottle with
edited cap inside it with special message or
image to his/her loved once .
Scarcity & impatience
• Score points Users will want to increase their score to
level up with all the features to help them
create more beautiful content.
• Advanced UI Users will want to level up and use the new
features to help them create more
beautiful content.
Unpredictability & curiosity
• Recycled bottles
consumption bar
Giving user the motivation to question
about what will happen when we consume
all the recycled bottles
• Scanning QR code User will always unaware of the content of
any cap specially the new ones!

17. Unpredictability & curiosity
• Easter Eggs User could have Easter egg ( Special cap)
With larger space to draw or attach.
• Giving cap gift
inside new
bottle
User will be surprised with what could be
inside the edited gifted cap.
Loss & Avoidance
• Pin button User must pin his/her content or the cap
avatar will get ill and eventually dies 
within 5 months ( to help the company erase
unwanted space from its servers).

18. Feature Phase Power Ease Score Release ?
2
1
1
2
3
3
3
2
2
3
4
2
3
1
3
3
3
2
2
• Recycled bottles
consumption bar
• Elitism
• Humanity Hero
• Score Points
• Likes on
nominations
• Advanced UI
when level up/
Achievement
shelf
• Nomination
button
• Easter eggs with
bigger space
• Editing Area
• Nomination
home button
• LEGO bottles
• Cap Avatar
• Pin button
• Unique QR code
for every cap
• Re Pinning every
1 year.
• Social treasure
• Sharing & giving
caps inside gifted
new bottle
• Badges
• Scanning QR
code
8
7
10
8
9
9
8
10
9
10
10
9
7
8
7
8
10
8
8
10
10
10
9
9
7
9
7
9
6
10
9
8
6
5
8
10
6
8
8
7
10
7
8
6
7
7
8
6
10
8
5
5
3
6
10
4
6
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Maybe
Maybe
No
Yes
Yes
Maybe
yes

19. Desired Action
Phase
Value
Requirement Feedback mechanics Reward
- Buying the bottle
- Downloading the
App.
- Sign in
- Scan QR code.
- Edit text choice.
- Draw in the pixels
board.
- Attach file to the
attachment bar.
- Scan again after
edit to see result!
- Buying another
bottle and play
(LEGO like).
- Putting cap inside
another bottle.
- Share scanned
bottle with others.
- Buy more bottles
to try different
designs.
- Acquire more
pixels and colored
fonts in text and
larger file size.
- Nominate good
content to receive
likes and score.
- Pin good content
to make it last
forever.
- Play with (LEGO)
like bottles.
- Share creative
content with
friends and other
users.
- Collect set of
many caps that
have special
meaning
1
2
2
2
2
2
2
2
2
2
3
3
3
3
3
4
4
4
10
20
10
10
8
9
8
10
10
7
20
10
8
7
8
7
15
9
Download app.
Buying another
bottle
Friends with app
At least 3
bottles
Leveling up or
having Easter
egg
Good content
Content in the
cap
At least 10
bottles
Friends who
have share
code App
At least Pinned
caps or
nominated caps
or gift caps
QR Code on cap
Dessert oasis
Sign up form
Tutorial guide from avatar
Guide messages
Guide messages
Guide messages
Avatar messages,
view port
Opining in the bottle
and cap cavity
Empty Cap cavity
Avatar messages
Empty cavities always
in any bottles
formation
Score value, scan
button
Avatar messages,
nominate button,
desert oasis
Avatar messages, pin
button, desert oasis
New designs requires
many bottles
Nominate button,
likes
Avoiding loss of the
content.
Unique design
Cute avatars with
meaningful message
Happy avatar face (30)
Cute sleeping cap (10)
Awake avatar (100)
Awake avatar (100)
Awake avatar (100)
Rotating happy avatar
showing what inside
Feel smart after
making many designs
Feeling completeness
Score on every
different IP scan (10)
Feel genius after
making many designs
Score, and gold
glowing avatar (30)
Gold avatar (20)
Silver avatar (10)
Feel creative after
making many designs
Friends reactions,
likes and happy gold
avatar (10 points for every
like)
Feeling like hero by
saving all these
recycled bottles,
Feel happy with all set
of cute caps

20. With the Application
Scan
Sign up
Glowing
choice
Glowing
choice
Scan me
now
Guide
messages
From
Avatar
Mobile Application
Hi, My
name is
Cody

21. Welcome
Not exceed 1Mb
Share your work online with others
Pin your work online to prevent
erasing it after one year
See other nominations and give likes
Edit & adjust all the application sittings
Start drawing, attaching or
typing in scanned QR code
3,025,684 Bottle
Score 163
3,025,684 Bottle
Score 163
3,025,684 Bottle
Score 163
Pixel board Attach button Text/Memo
Poke
him

22. III III
Unpinned cap
pinned cap
Nominated cap
Special cap
Sleeping Cap with no
content waiting to be
edited
Tap on it
to open it
and edit.
Dead cap ( After 5 mounts
without pinning )

23. 3,025,684 Bottle
Score 7000
Level up in Pixel Board
Golden score
Colors plate
Golden frame
Score 7000
127
13
Scanned caps
Nominated caps
Special caps 3
Score 163
176
131
User Profile (level up)
From Sittings go
to my profile
Nominations Home
Photos / Video
No. of Likes

24. Finally,
I want to really thank Dirk for his
intensive feedback in my first version of
the submission   
Looking forward for your comments and
feedback 