The document describes RewardMe, a company that provides a real-time customer relationship management (CRM) platform for local businesses. It summarizes the backgrounds of the founding team members and describes the opportunity for RewardMe to help the many local businesses that struggle with customer retention. The platform captures customer purchase data using loyalty programs to provide personalized offers, social media integration, and business intelligence insights that can boost sales and improve relationships. Early customer pilots showed increases in repeat purchases and average cart size.

1. Purchase-Based Personalization
for Local Commerce
714-273-7088
Yukai@RewardMe.com

2. WHO WE ARE
Yu-kai Chou (CEO): 6 years entrepreneur experience; CEO of Viralogy
and FDCareer; Regular Lecturer/Speaker on Geolocation and
Gamification at Stanford, Google, SVC Wireless, Draper Richards
Retreat; BA from UCLA.
Adam Gervin (VP-BizDev): Entrepreneur with $1 Billion in Exits -
OneBox.com (sold to OpenWave ), VerdiSoft (sold to Yahoo!), Caustic
Graphics (sold to Imagination), SEVEN Networks (profitable and #2 after
RIM). MD from Stanford and BS from Yale.
Stephen Johnson (CPO): 15 years of programming
experience. CTO of Viralogy and FDCareer; Lead Developer at
Bunchball, a gaming mechanics startup ($2M in revenue within 1 year
with customers like NBC, P&G, Victoriaʼs Secret). BA & BS from UCLA.
Jun Loayza (CMO): President of SocialMediaMarketing.com of SEOP.
Grew to $12M in revenue with customers like LG, Leviʼs, and Activision.
CMO of Viralogy and FDCareer. Cofounder of Untemplater. Hired,
trained, and managed a 25-person sales team. BA from UCLA.
REWARDME.COM

3. OPPORTUNITY
REWARDME.COM

4. OPPORTUNITY
Loyalty Rewards
Social Media
Social Analytics
Upsell/Cross-Selling Mobile Marketing
Cart Abandonment Recommendation Engine
Feedback Management Wish List
REWARDME.COM

5. OPPORTUNITY
50%+
Loyalty Rewards Revenue
Lift
Social Media
Social Analytics
Upsell/Cross-Selling Mobile Marketing
Cart Abandonment Recommendation Engine
Feedback Management Wish List
REWARDME.COM

6. OPPORTUNITY
Offline
REWARDME.COM

7. OPPORTUNITY
Real-time data access
Interactive UI
Offline
REWARDME.COM

8. OPPORTUNITY
Offline
REWARDME.COM

9. OPPORTUNITY
Record Transactions......
Display numbers......
Print Receipts......
Offline
REWARDME.COM

10. OPPORTUNITY
60% of Offline Stores fail within
3 years
Offline
REWARDME.COM

11. OPPORTUNITY
Real-time data access
Interactive UI
Offline
REWARDME.COM

12. OPPORTUNITY
50%+
Loyalty Rewards Revenue
Lift
Social Media
Social Analytics
Upsell/Cross-Selling Mobile Marketing
Cart Abandonment Recommendation Engine
Feedback Management Wish List
Offline
REWARDME.COM

13. OPPORTUNITY
We enable the “Inevitable Future” of
Socially Connected and Data-driven sales
for Local Stores
Offline
REWARDME.COM

14. RewardMe In Store
REWARDME.COM

15. How CRMs SHOULD Work
1. Capture customer data 2. Intelligently segment 3. Influence customer
at POS with Loyalty customer preferences behavior in Real-time
info@rewardme.com | (888) 255-2512 | www.RewardMe.com

16. How CRMs SHOULD Work
1. Capture customer data 2. Intelligently segment 3. Influence customer
at POS with Loyalty customer preferences behavior in Real-time
info@rewardme.com | (888) 255-2512 | www.RewardMe.com

17. How CRMs SHOULD Work
Better Loyalty Engagement
1. Capture customer data 2. Intelligently segment 3. Influence customer
at POS with Loyalty customer preferences behavior in Real-time
info@rewardme.com | (888) 255-2512 | www.RewardMe.com

18. How CRMs SHOULD Work
Better Loyalty Engagement
1. Capture customer data 2. Intelligently segment 3. Influence customer
at POS with Loyalty customer preferences behavior
info@rewardme.com | (888) 255-2512 | www.RewardMe.com

19. How CRMs SHOULD Work
Better Business Intelligence
1. Capture customer data 2. Intelligently segment 3. Influence customer
at POS with Loyalty customer preferences behavior
info@rewardme.com | (888) 255-2512 | www.RewardMe.com

20. How CRMs SHOULD Work
Better Business Intelligence
1. Capture customer data 2. Intelligently segment 3. Influence customer
at POS with Loyalty customer preferences behavior in Real-time
info@rewardme.com | (888) 255-2512 | www.RewardMe.com

21. How CRMs SHOULD Work
Better Customer Relationship
1. Capture customer data 2. Intelligently segment 3. Influence customer
at POS with Loyalty customer preferences behavior in Real-time
info@rewardme.com | (888) 255-2512 | www.RewardMe.com

22. How CRMs SHOULD Work
Real-time Intelligent CRM
1. Capture customer data 2. Intelligently segment 3. Influence customer
at POS with Loyalty customer preferences behavior in Real-time
info@rewardme.com | (888) 255-2512 | www.RewardMe.com

23. SOLUTION
SKU-level
SOCIAL
SHARING DATA
REWARDS MOBILE
DATA MARKETING
PURCHASE MOBILE
DATA PURCHASES

24. SOLUTION
SKU-level
SOCIAL
SHARING DATA
REWARDS MOBILE
DATA MARKETING
PURCHASE MOBILE
DATA PURCHASES
Real-Time Personalization & Rewards

25. SOLUTION
Patents
SOCIAL
SHARING DATA
REWARDS MOBILE
DATA MARKETING
PURCHASE MOBILE
DATA PURCHASES
Real-Time Personalization & Rewards

26. RewardMe Platform
Homegrown
or 3rd Party
Loyalty
Program
Social
Sharing
Mobile
Marketing
Social
Analytics
Smart
Upsell
Survey &
Feedback
Real-Time
Intelligence
?
RewardMe Platform
CRM +
POS Existing Loyalty Program
2011 © RewardMe, Inc. Private & Confidential

27. RewardMe Platform
Homegrown
or 3rd Party
Loyalty
Program
Social
Sharing
Mobile
Marketing
Social
Analytics
Smart
Upsell
Survey &
Feedback
Real-Time
Intelligence
?
3rd party developers can build modules that
utilize our real-time Social and Purchase Data
2011 © RewardMe, Inc. Private & Confidential

28. Differentiation
1. Market Focus: most loyalty solutions target mom & pop stores.
RewardMe successfully targets large chains.
2. Gets SKU-Level Data: most loyalty solutions only get frequency data
(visits). RewardMe knows it all.
3. Designed for Mainstream: most new loyalty solutions require a
smartphone or non-mainstream behavior. Everyone can use RewardMe.
4. Convenience & Speed: most loyalty solutions require finding/
unlocking phone + finding/loading app OR stuffing wallet with physical
cards. RewardMe only adds 1 more second to transactions.
5. Product Outlook: most solutions are just built for loyalty; RewardMe
has infrastructure for real-time business intelligence and platform play.
Loyalty is just the flagship module and carrot that gets the data.
REWARDME.COM

29. "While there are many loyalty products in the market, RewardMe
innovates towards delivering great value by empowering businesses
with deep and actionable knowledge of their customers in realtime."
-HP Jin, CEO of TeleNav (NASDAQ: TNAV)

30. Business Model
$75-$150/mo
Stores pay for
Service Fee
hardware
per location
Mobile SoLoMo
Purchasing Targeting
REWARDME.COM

31. Customer Case:
Based on 16 Texas Stores over 4 months
50,000 16%
of ALL daily
Purchase
purchases
Check-ins
(9% - 41% range)
45.7% RewardMe
Check-ins from users pay
Repeat Users 14.5% more
REWARDME.COM

32. Sales and Marketing
REWARDME.COM

33. Traction
Evaluation
Negotiations
(VP+ Level)
Pilot
Full Rollout
REWARDME.COM

34. Hardware & Scalability
1. RewardMe is software: iPads (or tablets) are becoming
commodity
2. Focusing on brands: focusing on brands allows RewardMe to
scale nationwide with focused support (i.e. OLO or BVI Networks)
3. Inbound Self-Serve: brands using RewardMe attracts smaller
stores to signup from our website
4. Implementation Partners: RewardMe works with implementation
partners that have contractors in every state to deploy our product
5. Data DOES scale: our real value metric is in data, and each store
continuously captures more data for us (100% of stores not
required to capture 100% of the consumers)
REWARDME.COM

35. Funding
• 2011: Raised ~$1M Seed Round to launch beta
product, iterate, launch in first chain, achieve
product/market fit, get pilot in first national
chain
• 2012: Raise $5M to scale up business -
light up national brands, scale up sales, expand
developer team, relaunch iPhone/Android App,
and push out business intelligence features
• 18 months runway: Marketing/Bizdev(35%),
Tech(25%), G&A(25%), Customer Support(15%)
REWARDME.COM

36. Social Proof
Top 3 “Best Commercial App” Finalist at
First LBS Awards (behind Groupon)
“Top 10 Private Companies to Watch”
-AlwaysOn, Global250
“We’ve looked at Sundrop Mobile and Plum Rewards, and
you guys by far have the best thought-out solution.”
-Steve Davidson, President and CEO of Robeks
REWARDME.COM

37. Summary
1. HUGE Market
2. Experienced/Successful Team
Mooyah loves
RewardMe!
3. Product Leadership
4. Unique IP
and we know you will too
5. Strong Differentiation
6. Success in Enterprise sales
Yu-kai Chou
714.273.7088
Yukai@RewardMe.com