In-store Gamified CRM
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Investor Presentation on RewardMe. RewardMe is a Mobile Tech that uses gaming mechanics to get customers addicted to physical stores. We take the success factor of Farmville offline.
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In-store Gamified CRM
- 2. We have entered the “Minority Report” era. Saturday, October 5,
- 4. Companies like Target now know their customers better than their families do (and they have for years!) Saturday, October 5,
- 6. Target recognized the value of aggressively acquiring, analyzing, and most importantly, acting on their data very early on. Saturday, October 5,
- 7. RewardMe enables every offline store to do what Target does for their customers Saturday, October 5,
- 8. REWARDME.COM WHO WE ARE Yu-kai Chou (CEO): 6 years entrepreneur experience; Co-Founder/CEO of Viralogy and FDCareer; Regular Lecturer/Speaker on Geolocation and Gamification at Stanford, Google, and various VC/Entrepreneur gatherings; BA from UCLA. Adam Gervin (BusDev): Entrepreneur with $1 Billion in Exits. Co-Founder of OneBox.com (sold to OpenWave ), VerdiSoft (sold to Yahoo!), Caustic Graphics (sold to Imagination), SEVEN Networks (profitable and #2 after RIM). MD from Stanford and BS from Yale. Stephen Johnson (Product): 15 years of programming experience. CTO of Viralogy and FDCareer; Lead Developer at Bunchball, a gaming mechanics startup ($2M in revenue within 1 year with customers like NBC, P&G, Victoria’s Secret). BA & BS from UCLA. Jun Loayza (Marketing): Co-Founder of SocialMediaMarketing.com of SEOP. Grew to $12M in revenue with customers like LG, Levi’s, and Activision. CMO of Viralogy and FDCareer. Cofounder of Untemplater (sold to Financial Samurai). Hired, trained, and managed a 25-person sales team. BA from UCLA. Saturday, October 5,
- 9. REWARDME.COM STEP 1: ACQUIRE How? Saturday, October 5,
- 10. REWARDME.COM 1) Sign up every guest 2) Capture detailed data (and lots of it!) 3) Without interfering with speed and business operations STEP 1: ACQUIRE How? Saturday, October 5,
- 11. REWARDME.COM Collect real-time purchase data from any Point of Sale system Guests join with just a phone number (Currently acquiring between 20-40% of ALL daily guests) STEP 1: ACQUIRE Put iPads into stores to run their rewards program Saturday, October 5,
- 12. RewardMe In Store REWARDME.COM Saturday, October 5,
- 14. REWARDME.COM Target guests based on usage filters (spend, visit frequency) Target guests based on demographic filters (has kids, income > 100K) STEP 2: ANALYZE Saturday, October 5,
- 15. REWARDME.COM STEP 2: ANALYZE Saturday, October 5,
- 16. REWARDME.COM Auto-Triggered Messages via STEP 3: ACTION 1) In-Store Screen 2) Mobile SMS/Push Based on 1) Purchase Preferences 2) Demographics 3) External Environment Saturday, October 5,
- 17. RECAP RewardMe reads receipts from ANY POS And acts in store, on the web, and on your phone Analyzes, interprets, and prepares the data for consumption Saturday, October 5,
- 18. REWARDME.COM Based on 20 Stores for 7 months (120 more signed up) Result Saturday, October 5,
- 19. REWARDME.COM 116,000 Check-ins (from 66,264 Users) Based on 20 Stores for 7 months (120 more signed up) Result Saturday, October 5,
- 20. REWARDME.COM 27.58% of ALL purchases (up to 51%) 116,000 Check-ins (from 66,264 Users) Based on 20 Stores for 7 months (120 more signed up) Result Saturday, October 5,
- 21. REWARDME.COM 27.58% of ALL purchases (up to 51%) 116,000 Check-ins (from 66,264 Users) 64% Check-ins from Repeat Users Based on 20 Stores for 7 months (120 more signed up) Result Saturday, October 5,
- 22. REWARDME.COM 27.58% of ALL purchases (up to 51%) 116,000 Check-ins (from 66,264 Users) 64% Check-ins from Repeat Users Based on 20 Stores for 7 months (120 more signed up) Result 33% Users Opt-in to SMS Marketing Saturday, October 5,
- 23. REWARDME.COM ResultBased on 20 Stores for 7 months (120 more signed up) Saturday, October 5,
- 24. REWARDME.COM Result RewardMe users buy 20.5% more Based on 20 Stores for 7 months (120 more signed up) Saturday, October 5,
- 25. REWARDME.COM 5.7% AOV difference is provable Lift Result RewardMe users buy 20.5% more Based on 20 Stores for 7 months (120 more signed up) Saturday, October 5,
- 26. REWARDME.COM 5.7% AOV difference is provable Lift Provable 2% Bottom-Line Revenue Lift ($20K/yr) Result RewardMe users buy 20.5% more Based on 20 Stores for 7 months (120 more signed up) Saturday, October 5,
- 27. REWARDME.COM 66% Revenue Lift on day of SMS Push 5.7% AOV difference is provable Lift Provable 2% Bottom-Line Revenue Lift ($20K/yr) Result RewardMe users buy 20.5% more Based on 20 Stores for 7 months (120 more signed up) Saturday, October 5,
- 28. REWARDME.COM 10x Better Solution Name Users Duration( mo) Locations Users/ Location Redeems RewardMe 66,000 6 20 3300 10,111 Belly Card 200,000 12 1500 133 14,000 Five Stars 250,000 15 700 357 NA Compared to “the best” in the market Saturday, October 5,
- 29. 2011 © RewardMe, Inc. Private & Confidential RewardMe Platform POS CRM + Existing Loyalty Program Saturday, October 5,
- 30. 2011 © RewardMe, Inc. Private & Confidential RewardMe Platform RewardMe Platform POS CRM + Existing Loyalty Program Saturday, October 5,
- 31. 2011 © RewardMe, Inc. Private & Confidential RewardMe Platform RewardMe Platform Loyalty Program Social Sharing Mobile Marketing Social Analytics Smart Upsell Survey & Feedback Real-Time Intelligence POS CRM + Existing Loyalty Program Saturday, October 5,
- 32. 2011 © RewardMe, Inc. Private & Confidential RewardMe Platform RewardMe Platform ? Homegrown or 3rd Party Loyalty Program Social Sharing Mobile Marketing Social Analytics Smart Upsell Survey & Feedback Real-Time Intelligence POS CRM + Existing Loyalty Program Saturday, October 5,
- 33. 2011 © RewardMe, Inc. Private & Confidential 3rd party developers can build modules that utilize our real-time Social and Purchase Data Loyalty Program Social Sharing Mobile Marketing Social Analytics Smart Upsell Survey & Feedback Real-Time Intelligence ? Homegrown or 3rd Party RewardMe Platform Saturday, October 5,
- 35. REWARDME.COM Business Model Stores pay for hardware (and installation) Monthly Service Fee per location (feature-based) Saturday, October 5,
- 36. REWARDME.COM Business Model Stores pay for hardware (and installation) Monthly Service Fee per location (feature-based) SoLoMo Targeting Mobile Purchase Commissions Saturday, October 5,
- 38. REWARDME.COM $1 Million+ Contract Saturday, October 5,
- 39. REWARDME.COM $500-$1000/mo per location $1 Million+ Contract Saturday, October 5,
- 40. REWARDME.COM Hardware & Installation covered $500-$1000/mo per location $1 Million+ Contract Saturday, October 5,
- 41. REWARDME.COM 90 Locations Hardware & Installation covered $500-$1000/mo per location $1 Million+ Contract Saturday, October 5,
- 42. REWARDME.COM 90 Locations Hardware & Installation covered $500-$1000/mo per location $1 Million+ Contract $1,080,000/yr Revenue Saturday, October 5,
- 43. REWARDME.COM Market Size (US) Driver Market Saturday, October 5,
- 45. REWARDME.COM Market Size (US) Driver Market $3.7B Addressable Market ($100/mo) 3.1M store locations Saturday, October 5,
- 48. REWARDME.COM Market Size (US) Driver Market 297M Offline Loyalty Memberships 792.8M Redemptions in 2009 $3.7B Addressable Market ($100/mo) 3.1M store locations $40.5B M-Purchase Opportunity ($136.38) Saturday, October 5,
- 49. REWARDME.COM Market Size (US) Driver Market 297M Offline Loyalty Memberships 792.8M Redemptions in 2009 $3.7B Addressable Market ($100/mo) 3.1M store locations $40.5B M-Purchase Opportunity ($136.38) $46.4B Targeted Advertisement Opportunity (PwC) Saturday, October 5,
- 50. REWARDME.COM Series A Funding Saturday, October 5,
- 51. REWARDME.COM Series A Funding • 2012: Raise $5M to scale up business Saturday, October 5,
- 52. REWARDME.COM Series A Funding • 2012: Raise $5M to scale up business • 24 months runway Saturday, October 5,
- 53. REWARDME.COM Series A Funding • 2012: Raise $5M to scale up business • 24 months runway • Spending Plan: Marketing/Bizdev: $2,000K Tech/Infrastructure: $1,700K Account Management: $800K General/Admin: $500K Saturday, October 5,
- 54. Mooyah loves RewardMe! and we know you will too Yu-kai Chou 714.273.7088 Yukai@RewardMe.com 1. HUGE Market 2. Experienced/Successful Team 3. Product Leadership 4. Success in Enterprise sales Summary Saturday, October 5,