2. USE IS VALUE
APPROACH
FOR THE DIGITAL
CULTURAL HERITAGE
#FIATIFTADubai2013
Tobias Golodnoff: BREAKING THE 300 EURO BARRIER!
3. THE CHALLENGE
17.500 HOURS OF 16 MM
• 25 % NEWS REEL
• 75 % PROGRAMS
ESTIMATED COST IN 2005
8.5 MIO. EUROS!
#FIATIFTADubai2013
Tobias Golodnoff: BREAKING THE 300 EURO BARRIER!
4. THE GOAL
TO BREAK THE 300 EURO BARRIER!
- INITIALLY WE FOCUSED ON OUR NEWS REEL
ARCHIVE ON 4-4.500 HOURS WHICH WE REALLY
WANTED TO SECURE
#FIATIFTADubai2013
Tobias Golodnoff: BREAKING THE 300 EURO BARRIER!
5. THE SOLUTION
- A DIGITAL WORKFLOW
WORKFLOW INFRASTRUCTURE
Database
Metadata check
Index card
5
4
3
2
1
Lots of
film
Quality control
of film
TC enrichment
Filmbase registration
Film digitization
registration
Sound recording
registration
Automated film and
sound combining
TC 00:04:17:02
3
2
1
Rolls sorting
Metadata and content
check
Assembly of
film rolls
Physical control of film rolls
state
Preparation
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TC registration
Using traditional filmtable
modified with TC registration
Multible types of registration
Automated
Film scanning
Using TC registration to
automate the filmscanning
Automated
Sound recoring
Using TC registration to
automate the sound recording
Assembling
Scanning & assembling
Tobias Golodnoff: BREAKING THE 300 EURO BARRIER!
7. THE RESULT
WE GONE 28% UNDER
300€ IN AVERAGE!
#FIATIFTADubai2013
Tobias Golodnoff: BREAKING THE 300 EURO BARRIER!
8. THE RESULT
- HIGHRES DIGI. IN NUMBERS
WORKFLOW WITH HIGHRES-DIGITAL SCANNING:
AVERAGE COST: €212,75*
NEWS REELS PREP €145 PR. HOUR PLUS HARDWARE/SCANNING €160 PR. HOUR:
TOTAL COST €305/HOUR
PROGRAMS PREP €22 PR. HOUR PLUS HARDWARE/SCANNING €160 PR. HOUR:
TOTAL COST €182/HOUR
*BASED ON A SALARY RATE PR. EMPLOYEE OF €40/HOUR
#FIATIFTADubai2013
Tobias Golodnoff: BREAKING THE 300 EURO BARRIER!
9. HOW DO
WE DO IT...
SEE VIDEO INTRODUCTION: DR DIGITIZATION WORKFLOW FOR FILM
- WILL BE PUBLISHED ON THE FIAT/IFTA YOUTUBE CHANNEL
#FIATIFTADubai2013
Tobias Golodnoff: BREAKING THE 300 EURO BARRIER!
11. THE RESULT
- HIGHSPEED DIGI. IN NUMBERS
WORKFLOW WITH HIGHSPEED DIGITIZATION: AVERAGE COST: €68,75*
NEWS REELS PREP €145 PR. HOUR PLUS HARDWARE/DITIZATION €16 PR. HOUR:
TOTAL COST €161/HOUR
PROGRAMS PREP €22 PR. HOUR PLUS HARDWARE/DIGITIZATION €16 PR. HOUR:
TOTAL COST €38/HOUR
*BASED ON A SALARY RATE PR. EMPLOYEE OF €40/HOUR
#FIATIFTADubai2013
Tobias Golodnoff: BREAKING THE 300 EURO BARRIER!
12. TOTAL COST
FROM ESTIMATED 8.5 MIO EUROS TO
2.6 MIO. EUROS!
AND A FULL DIGITIZATION OF THE 17.500 HOURS IN LESS
THAN 3 YEARS WITH OUR NEW HIGHSPEED SETUP!
#FIATIFTADubai2013
Tobias Golodnoff: BREAKING THE 300 EURO BARRIER!
The key notion in our project is that:
“Use is value”!
Our collection and our knowledge about it has no value unless it is being used - used by DR, DRs Partners and the DRs Users
We have seen that digital heritage objects inharites an ability to continuesly create value - the objects are if treated right in a endless value loop - where access, interaction and use continuously develop the heritage asset itself - cultivating the objects and creating value for both present and the future users.