As presented at the 2018 FIAT/IFTA World Conference in Venice.

1. Collaborating with customers,
networking with cultural institutions
The archive publishing at
Tuomas Nolvi
Planner
Yle Archives
tuomas.nolvi@yle.fi
@notuomas
Katja Hilska-Keinänen
Archival editor
Yle Archives
katja.hilska-keinanen@yle.fi
@KatjaHK

2. Yle and Yle Archives
Yleisradio (Yle)
• Finland's national public
broadcasting company
• 1926 radio
• 1957 television
• 1994 website
Yle Archives
• Archives and catalogues Yle
produced and co-produced radio
and TV programmes
• Offers information services and
training for Yle staff
• Publishes archive material online
Collections
• 650 000 tv-programmes and clips
• millions of radio programmes
• around a million photographs
• over 40 000 sound effects
• 600 000 music recordings
• book and sheet music collection

3. Online and open publishing
Elävä arkisto (“Living Archive”)
Program clips & background
articles
Embeddable player
Online publishing = watch and listen
Open publishing = download and reuse
2015
Music programs
2016
Television films,
series and radio plays
Radio
broadcast
metadata
1997-2005
2014
Stills
Sound Effects
Old films
2017
Television
broadcast
metadata
1985-1999
Traditional:
using archive footage in new
programs
reruns in radio and tv
2006

4. Radiodrama from the archives
• Audio drama from 1930’s – started as radio theater in 1926, the same year as Yle
was established
• Written both by Finnish writers and international novelists
• Translated, adapted, dramatised and directed in Yle
• Well-known actors, directors from the film-industry, live orchestra, sound effects…
• Radiodrama has been very popular entertainment form:
well-remembered, loved, wanted

5. • Nine organisations and Yle to publish domestic archival drama in Yle Areena
(AOD)
• For years 2017-2022
• Drama older than five years: 50 hours per year
• over 10 years: audio 250 hours, video 400 hours
• over 35 years - unlimited
Agreement with copyright collection societies

6. Archival drama publishing 2017
• 2017: 170 audio dramas, 560 publications
• Background articles of dramas, actors and directors
• Some available for download, world-wide

7. • Audience wishes regarding radio drama collected over the years – now finally a
chance to publish them as on demand
• Lots of titles on stock to publish – audience activation to get new wishes, stories
and memories
• Yle.fi -website and social media, FB-groups formed by the audience
Collaborating with the audience

8. • The audience has a voice!
• Fan-group ”Radio’s old detective dramas”
• 400 members, group organised by audiodrama-lovers
• knowledge, expectations, ”the very best ones”

9. We are listening!
• e-mail (personal and organisational)
• web-site comments
• Facebook
• Twitter
• phone
• in person
• all the wishes are listed and added to the publication queue, if possible to publish

10. Yle Areena, web player

11. A picture is worth a thousand words

12. Marketing

13. The press

14. Title Starts
Knalli ja sateenvarjo: Alimittaiset nakit 65.687
Knalli ja sateenvarjo: Kyyditys New Yorkissa 45.795
Risto Räppääjä ja kauhea makkara: Rauha-täti joutuu vankilaan 44.984
Knalli ja sateenvarjo: Ministeriön miehet villissä lännessä 43.884
Knalli ja sateenvarjo: Reipas raparperiretki 41.737
Sinuhe egyptiläinen: Kaislavene 40.651
Risto Räppääjä ja kauhea makkara: Rauha ja Risto... 37.971
Radio Sodoma: Sodoman uutiset 36.397
Peppi Pitkätossu: Synttärit 35.818
Radio Sodoma: Niksiminuutti 33.608
Statistics: AOD, Audio on demand: TOP 10
over 356 000 starts in the top 10: radiodrama 8/10

15. Crowdsourcing metadata pilot
• Pilot project with the Espoo City Library in the capital region
• Our aim was to complete and enrich metadata of our film collection
• Attracted record-breaking audience

16. Going open
• Yle's strategy for 2016–2020
• We will open our archives so that everybody can use them
• We will gravitate to people to develop content and services
• Inspiration from international open GLAM (glam for galleries, libraries,
archives, museums) movement:
• For example Dutch Rijksmuseum have now over 600 000 hires photos
in their website which everyone can download and reuse

17. Support from Finnish OpenGLAM Network
• Finnish OpenGLAM community
• Formed by Finnish galleries, libraries, archives, museums.
• Including institutions like Finnish National Library, Helsinki City Museum
and Aalto University’s Archive, Yle is an active member in this network.
• Community´s aim is to
• support new collaborations between culture institutions
• help institutions open cultural content and data
• promote the creative reuse of these materials
• 2014 Open Culture Data Master Class was important milestone.

18. Challenges
• Copyrights: We can publish for reuse:
• Photographs over 50 years old
• Sound effects
• Film materials that Yle owns the rights
• Privacy: Recognizable faces in the material that everyone can reuse?
• Films and pictures from 1940s or older
• Celebrities and public figures
• Yle staff

19. Publishing platforms
• Our own web platforms were designed for watching and listening programs.
• Well-known and popular platforms
• Also international users find our material
• Flickr
• Over 200 copyright free photos, publishing started in 2014
• Freesound
• Over 1000 sound effects under Creative Commons Attribution Licence
• Vimeo
• Around 100 clips under Creative Commons Attribution Licence
• Content descriptions in Finnish and English

20. Hack4FI
• Hack4fi - Hack your heritage! an annual three-day hackathon (hack +
marathon) organized by Finnish OpenGLAM community.
• Last year’s Hack4FI was third of is kind and was hosted by Yle. This year
event was 5.-7.10. and was hosted by Helsinki City Museum.
• Hack4fi brings together peand multi-professional ople from different fields
interested in digital cultural heritage collaboration
• The idea is to encourage participants to use archive material that Yle and
other archives have published for free use.
• Participants can create different applications like games, maps and virtual or
augmented reality environments.

21. Hack4FI
• 8 tracks that participants could choose from were provided by cultural heritage
institutions:
• For example: Make “Time Machine 2.0” to Helsinki City Museum (Time
Machine 1.0 is VR application about old Helsinki)
• Over 50 cultural hackers made almost 20 projects. Some examples:
• AI program which colored black and white images and videos
• AR program which give you Wikipedia information about public statues

22. Conclusions
• Audience involvement can be a great resource for audio-visual archives.
• Audience research shows that the archive drama programes have gained
surprisingly high audience figures and praise from the critics.
• Archive material is also being used in new and innovative ways when the material is
available for free.
• Our experiences show that piloting is a good way to design new services in a cost
effective way.

23. Thank you!
Photo credits:
Historical background photos: Yle Archives on Flickr Commons CC0
Espoo Library: Katja Bargum
Mozilla London Headquartes: AvoinGLAM CC-BY SA 2.0
Hack4FI 2017 photos: Sini Peura CC-BY 4.0