Workshop at EMMS/Museum Development East Midlands' Heritage Conference 5th and 6th June 2013.

1. Going Digital
Going Digital workshop
Fiona Marshall

2. Workshop content
• Example projects
• HLF and digital projects
• Digital Engagement Network
• Museum Development East Midlands
– Digital Strategies programme
• Ideas for projects?
• Support needs?
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3. Heritage Lottery Fund Digital projects
“HLF can fund projects where the creation
of, and public engagement with, digital
materials is the main focus as well as those in
which digital technology is used for one
specific element, for example, explaining a
heritage site to visitors.”
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4. HLF terms of grant
• Copyright
• Licensing
• Digital resource accessible for 5 years
• Digital files available on request c.10 years
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5. More information
‘Using digital technology in heritage projects: Good
practice guidance’
http://www.hlf.org.uk/HowToApply/goodpractice/Page
s/UsingDigitalTechnologyinHeritageProjects
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6. Digital Engagement Network
• ‘DEN’
• Newsletter, meetings, training, blog
• http://www.digitalengagementnetwork.org
• EMMS now runs DEN
• Ideas for support/training to
info@emms.org.uk
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8. Museums Computer Group
• Email discussion list
• Searchable email archive
• Events
• Website, Twitter etc
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9. Digital communications
• Email newsletters
• Blogs
• Twitter
• Facebook
• Flickr?
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11. Emails / e-newsletters
• Templates
• Convert Word/PDF files
• Maintain lists of recipients
• Tell you who opens your newsletter/email
• CharityeMail (http://www.charityemail.co.uk)
• Campaign Monitor
• Mailchimp
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13. Twitter
• Start by ‘lurking’
– Monitor mentions of your town & museum
– Follow tourism, other museums etc
• Build followers
– Re-tweet. Reply.
– Tweet interesting facts as well as events etc
– Monitor re-tweets & mentions.
• Get re-tweeted by the big players
– Re-tweet them, mention them, favourite them
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18. Wordpress
• Originally used for blogging, Wordpress is also a
Content Management / publishing system
• ‘Open Source’ (= free licence)
• Use ‘posts’ to promote events and news
• More static ‘pages’ for other information
• Links easily to Twitter, Facebook etc
• Dizzy array of plug-ins – eg
– e-newsletters
– Collections information (eg e-Hive)
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26. Mobile, mobile, mobile
• Mobile versions of websites / Apps
• Audio tours etc etc…
• Creswell Crags: cave tours/augmented reality
• Derby, Ashby: QR codes in gallery
• Ashbourne, Buxton Museum: outside gallery
• National Trust: Apps
• DH Lawrence: Videos/flashmobs
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27. Collections & digital
• Collections information & images
– Website / Mobile
– Social media: Flickr, Historypin, Pinterest?
– Wikipedia
• Documentation
• Digitisation
• Asset management, metadata
• Digital preservation
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31. Other commercial
• Ticket sales
• Venue hire
• Fundraising
• Contact Relationship Management
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32. Digital Strategies programme
could also help you plan …
• Virtual audience strategy
• User experience / testing
• Content audits
• User-generated content, Crowdsourcing
• Requirements analysis and procurement
• Digital project management
• Partnerships and syndication, eg Google Cultural
Institute, Europeana, universities, Wikipedia
• Internet / social media usage policies
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33. Thank you…
• … for your ideas for projects & support
• Also to Emma Buckler
• All the museums featured - and apologies to
them if I got anything wrong
• Apologies to the many museums who are
doing great digital work that I’ve missed out
• Don’t forget to complete the form!
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35. HLF terms of grant: Copyright
a. Give HLF an irrevocable, perpetual and royalty-free licence
to use, copy, keep and disseminate the Digital Outputs …
and to grant sub-licences of the same kind;
b. Obtain and maintain in force all authorisations of any kind
required for you to use, copy, keep and disseminate the
Digital Outputs and to grant such licence to us;
c. Contract to the effect that any creation by you or on your
behalf of material which forms Digital Outputs is
undertaken on terms that either the copyright in the digital
material is assigned to you or that the copyright owner may
not commercially exploit it;
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36. HLF terms of grant: Preservation
d. Ensure that the Digital Outputs are kept up-
to-date, function as intended and do not
become obsolescent before the fifth
anniversary of the Grant Expiry Date;
e. … ensure that the digital files are held
securely and are available on request …
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37. HLF terms of grant: Licences
f. Grant licences in respect of the Digital Outputs
under the Creative Commons model licence
Attribution Non-Commercial but not on other
terms without our prior written consent;
g.Not otherwise exploit the Digital Outputs
commercially without HLF’s consent.
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38. HLF other expectations
• Accessible to users with disabilities
• Open technologies where possible
• Contribute to appropriate digital collections
Heritage Grants >£200,000 of digital:
• 10-year Management/Maintenance plan
• increased costs management & maintenance
can be partnership funding
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