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Heart of Dunedin - Value in CBD Guardianship
Heart of Dunedin - Value in CBD Guardianship
Dunedin’s Time Has Come
A city that’s able to punch well above its weight
 Capacity to make things happen
 Commercial willingness
 Political awareness & support
 Economic opportunities to leverage
 Consumer appetite
City Centre Guardianship
Why should this be top of the agenda?
 Cities need champions
 Big picture thinking vital
 Giving pace to opportunity
 Engagement & participation
 Encourages collaboration
City Centre Guardianship
Why the priority to make things happen?
 Retail dynamics changing fast
 CBD curation drives success
 Maintaining destination value
 Stakeholders need support
 Ensuring infrastructure resilience
Dunedin’s Key Challenges
A need to navigate risk strategically
 Spending attrition continues
 Some sectors under pressure
 Building resilience
 Consumer perspectives
 Commercial perspectives
Best Practice
Other towns & cities are already underway
 Big city success – Wellingtons OurCBD
 Resort town wrangler - DowntownQT
 Provincial resilience - GoRetail
 Recovery agent – Hamilton CCTP
OurCBD – Wellington’s Guardianship, Resilience & Growth Programme
Vision for Dunedin
What can success look like for the CBD?
 An aspirational destination
 Optimal mix & offer
 CBD & businesses digitally robust
 Commercial confidence
 Building resilience
Opportunities
Where can the best wins happen?
 A city of style & taste
 New & exciting retail entrants
 F&B sector anchors
 Leveraging character
 Strong artisan sectors
Opportunities
Where can the best wins happen?
 Leverage tourism
 Potential to lead in omnichannel
 Clustering strategies
 Leveraging character
What’s required from Council
Commitment to collaboration
 Recognition of the CBD’s value
 Embrace commercial partnerships
 Active participation at all levels
 Be agile & responsive
 Focus on the greater good
Expectations of stakeholders
Support & participation is vital
 Engagement across all sectors
 A future - not legacy, focus
 Courage to do things differently
 Focus on the greater good
Timetable to success
Successful
Guardianship
Programs
Defined
Retail
Strategy
Supportive
Media
Partners
Consistent
Stakeholder
Engagement
Market &
Stakeholder
Awareness
Retailer
Support
Resources
External
Advocacy &
Support
Summary
 Dunedin has unrealised potential
 Commercial community is vital
 Confidence comes through
collaboration
 Be part of the programme
Heart of Dunedin - Value in CBD Guardianship

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Heart of Dunedin - Value in CBD Guardianship

  • 3. Dunedin’s Time Has Come A city that’s able to punch well above its weight  Capacity to make things happen  Commercial willingness  Political awareness & support  Economic opportunities to leverage  Consumer appetite
  • 4. City Centre Guardianship Why should this be top of the agenda?  Cities need champions  Big picture thinking vital  Giving pace to opportunity  Engagement & participation  Encourages collaboration
  • 5. City Centre Guardianship Why the priority to make things happen?  Retail dynamics changing fast  CBD curation drives success  Maintaining destination value  Stakeholders need support  Ensuring infrastructure resilience
  • 6. Dunedin’s Key Challenges A need to navigate risk strategically  Spending attrition continues  Some sectors under pressure  Building resilience  Consumer perspectives  Commercial perspectives
  • 7. Best Practice Other towns & cities are already underway  Big city success – Wellingtons OurCBD  Resort town wrangler - DowntownQT  Provincial resilience - GoRetail  Recovery agent – Hamilton CCTP
  • 8. OurCBD – Wellington’s Guardianship, Resilience & Growth Programme
  • 9. Vision for Dunedin What can success look like for the CBD?  An aspirational destination  Optimal mix & offer  CBD & businesses digitally robust  Commercial confidence  Building resilience
  • 10. Opportunities Where can the best wins happen?  A city of style & taste  New & exciting retail entrants  F&B sector anchors  Leveraging character  Strong artisan sectors
  • 11. Opportunities Where can the best wins happen?  Leverage tourism  Potential to lead in omnichannel  Clustering strategies  Leveraging character
  • 12. What’s required from Council Commitment to collaboration  Recognition of the CBD’s value  Embrace commercial partnerships  Active participation at all levels  Be agile & responsive  Focus on the greater good
  • 13. Expectations of stakeholders Support & participation is vital  Engagement across all sectors  A future - not legacy, focus  Courage to do things differently  Focus on the greater good
  • 15. Summary  Dunedin has unrealised potential  Commercial community is vital  Confidence comes through collaboration  Be part of the programme