Discussion document on formalizing a Kiva + Etsy partnership. This document centers on building a joint-partnership identity - that's designed to be adopted and promoted organically by both Kiva's and Etsy's organic community teams in different cities.

1. The Kiva-Etsy “Hub” - let’s get cracking
1. Quick decision on Visual / Verbal identity
2. The hub’s temp “web home” (key constraint: up by 16 April 2013)
3. Quick wins: button on Kiva,
4. Eventual goal: bank of bob style page on Kiva.org, promoted lightly via on
etsy community
1Tuesday, April 9, 2013

2. ETSY COMMUNITY TEAMS:
consider those that exist today
etsians who seek to
support small business
people around the world
Etsians who support fellow
artists, artisans and
entrepreneurs around the
world via Kiva.org
microlending
Etsians who organize around cities an/or local meetups -
ideal for Kiva Zip endorsements because of offline bonds
Kiva teams on etsy city teams on etsy
2Tuesday, April 9, 2013

3. KIVA COMMUNITY TEAMS/TRUSTEES:
consider those that exist today
etsian (lenders) who seek
to support small business
people around the world
Etsian (lenders) from
Pittsburgh who support fellow
entrepreneurs around the
world via Kiva.org
microlending
Etsians who organize around cities an/or local meetups -
ideal for Kiva Zip endorsements because of offline bonds
Little Rock etsians (trustees) who
vouch for other etsians on Kiva Zip
Etsy teams on Kiva city teams on Kiva
3Tuesday, April 9, 2013

4. Visual verbal equities to build off / incorporate
4Tuesday, April 9, 2013

5. Visual ID: a simple mash-up?
option 1: “E + K”
+
supporting small business together
+
supporting small
business together
+
supporting small
business together
(key advantage: simplicity - easy for
teams to adapt their own versions)
5Tuesday, April 9, 2013

6. Visual ID: a simple mash-up?
option 2: “mashup”
(key advantage:
both names are
fully spelled out)
6Tuesday, April 9, 2013

7. Verbal ID:
again, mashing the common language we share
• we are.... etsians & kivans who want to
grow the marketplace for all things
handmade by supporting crowd-lending
on both Kiva.org and Kiva Zip.
• we lend ...to small/beginning craft
businesses, support their growth, and
bring them closer to the etsy community
• we endorse ...etsy sellers for 0% interest
Kiva Zip USA microloans that help them
make their already great etsy shops even
better
+
supporting small
business together
7Tuesday, April 9, 2013

8. The E+K HUB
• I’ve got no resources but let’s just do it via strikingly - Quick and sufficiently
pretty
• suggested URL to book: either KivaplusEtsy.com or etsypluskiva.com (not
fussed either way)... can you do this since I will be leaving the US in May? :(
• Up by 16 April 2013
• 3 buttons/links as we discussed +1 more : Get a Loan // Give a Loan //
Recommend Someone for a Loan // Start your Etsy shop - each leading to
external links
• Other: About, learn more, contact
8Tuesday, April 9, 2013

9. Button on etsy sellers’ loan profiles
9Tuesday, April 9, 2013

10. Kiva+Etsy page, much like Bank of Bob’s
Follow basic elements & site
map:
•“Change a life with a Loan” Join Etsy
+Kiva Team to support beginning/small
biz
• Include free trial functionality (if there’s
an ongoing sponsor)
•Get a Loan
•Give a Loan
•Recommend Someone Who Needs a
Loan
•Featured loan sidebar (preferably feat
borrowers listed in ‘arts, craft’ and/or
those who have an Etsy shop in their
profile)
•External links to Etsy, Kiva.org and their
respective community/lending team
homepages
10Tuesday, April 9, 2013

11. The Kiva-Etsy “Hub” - aligned? Now, dates!
1.Quick decision on Visual / Verbal identity 4/10
2.Etsy designers to finetune agreed Visual ID, if necessary
3.Class Invites/social media/email blast to etsy, kiva NY + NJ 4/15
4.The hub’s temp “web home” on strikingly 4/16
5.Class: Kiva Zip content grafted onto current Etsy Content 4/16
6.Pilot Class 4/27 (etsy confirm location and meetup page)
7.Post-mortem + next steps 5/2
8.Quick wins: button on Kiva (TBC)
9.Eventual goal: bank of bob style page on Kiva.org, promoted via etsy digital community assets (TBC- May)
etsy to-do kiva to-do both
11Tuesday, April 9, 2013