2005 feels like yesterday, but a lot has changed since then. More than you might think. And a lot faster too. That's why we've made this overview of how technology has shaped our lives and attitudes since '05. Take this trip down memory lane with us, bask in the nostalgia and make sure you're ready for whatever 2025 has to offer.

1. IN 10 YEARS
WHAT WAS LIFE LIKE BACK IN 2005?
A LOT CAN HAPPEN

2. 2025 may sound like a date used in a science-fiction movie,
but it’s only ten years away. Back to the Future’s future was
this year, HAL 9000 was supposed to be created in 1997, and
it doesn’t look like we’re anything near the neo-noir dystopian
Blade Runner-future set in 2019.

3. 2025 may sound like a date used in a science-fiction movie,
but it’s only ten years away. Back to the Future’s future was
this year, HAL 9000 was supposed to be created in 1997, and
it doesn’t look like we’re anything near the neo-noir dystopian
Blade Runner-future set in 2019.

4. 2025 may sound like a date used in a science-fiction movie,
but it’s only ten years away. Back to the Future’s future was
this year, HAL 9000 was supposed to be created in 1997, and
it doesn’t look like we’re anything near the neo-noir dystopian
Blade Runner-future set in 2019.

5. While hover boards do exist, they’re not really consumer
friendly. And luckily we still don’t need an elaborate test to
separate humans from replicants. OR DO WE?

6. While hover boards do exist, they’re not really consumer
friendly. And luckily we still don’t need an elaborate test to
separate humans from replicants. OR DO WE?

7. While hover boards do exist, they’re not really consumer
friendly. And luckily we still don’t need an elaborate test to
separate humans from replicants. OR DO WE?

8. At the same time, 2005 doesn’t sound that long ago.You know, that
time when Fiddy was popping bottles full of bub, MJ was alive (sort
of) and we were all wondering what the f*ck was up with that hatch
on Lost? Feels like yesterday.

9. At the same time, 2005 doesn’t sound that long ago.You know, that
time when Fiddy was popping bottles full of bub, MJ was alive (sort
of) and we were all wondering what the f*ck was up with that hatch
on Lost? Feels like yesterday.
But it wasn’t. A lot can change in ten
years time and with today’s technology,
those changes occur even faster.

10. At the same time, 2005 doesn’t sound that long ago.You know, that
time when Fiddy was popping bottles full of bub, MJ was alive (sort
of) and we were all wondering what the f*ck was up with that hatch
on Lost? Feels like yesterday.
Don’t believe
me? Just click.
But it wasn’t. A lot can change in ten
years time and with today’s technology,
those changes occur even faster.

11. SOCIAL MEDIA
2005 - 2015 - 2025

13. Nowadays, when you say that you
don’t have a Facebook account, you
have to explain yourself. ‘Is that
some kind of statement?’

14. Nowadays, when you say that you
don’t have a Facebook account, you
have to explain yourself. ‘Is that
some kind of statement?’

15. Nowadays, when you say that you
don’t have a Facebook account, you
have to explain yourself. ‘Is that
some kind of statement?’
Are you a hipster?

16. In 2005, life was much
easier. There was no
Facebook to begin with.
Well, actually there was,
but only for students. It
wasn’t until September
26th 2006 that it became
available for everyone.

17. And what to think about Twitter? Ten years ago no one was tweeting
or using hashtags. In fact, the famous blue bird didn’t enter our lives
until 2006.
In 2005, life was much
easier. There was no
Facebook to begin with.
Well, actually there was,
but only for students. It
wasn’t until September
26th 2006 that it became
available for everyone.

18. And what to think about Twitter? Ten years ago no one was tweeting
or using hashtags. In fact, the famous blue bird didn’t enter our lives
until 2006.
In 2005, life was much
easier. There was no
Facebook to begin with.
Well, actually there was,
but only for students. It
wasn’t until September
26th 2006 that it became
available for everyone.

19. And what to think about Twitter? Ten years ago no one was tweeting
or using hashtags. In fact, the famous blue bird didn’t enter our lives
until 2006.
In 2005, life was much
easier. There was no
Facebook to begin with.
Well, actually there was,
but only for students. It
wasn’t until September
26th 2006 that it became
available for everyone.

20. MOBILE PHONES
2005 - 2015 - 2025

22. Okay okay, I knew that. But we definitely
had iPhones back then. RIGHT?

23. Okay okay, I knew that. But we definitely
had iPhones back then. RIGHT?
THINK AGAIN!

24. Samsung, HTC, Nokia and Blackberry (remember Blackberries?!) were all the
rage halfway through the zero’s.Yes, you could take pictures, watch videos and
browse online, but they weren’t really smartphones.

25. Samsung, HTC, Nokia and Blackberry (remember Blackberries?!) were all the
rage halfway through the zero’s.Yes, you could take pictures, watch videos and
browse online, but they weren’t really smartphones.
We had to wait two more years before Apple introduced the first
iPhone and completely reinvented what a smartphone should be able to
do and what it should look like. That’s right, before ’07 we didn’t
even know what an app store was.

26. Samsung, HTC, Nokia and Blackberry (remember Blackberries?!) were all the
rage halfway through the zero’s.Yes, you could take pictures, watch videos and
browse online, but they weren’t really smartphones.
We had to wait two more years before Apple introduced the first
iPhone and completely reinvented what a smartphone should be able to
do and what it should look like. That’s right, before ’07 we didn’t
even know what an app store was.

27. Samsung, HTC, Nokia and Blackberry (remember Blackberries?!) were all the
rage halfway through the zero’s.Yes, you could take pictures, watch videos and
browse online, but they weren’t really smartphones.
We had to wait two more years before Apple introduced the first
iPhone and completely reinvented what a smartphone should be able to
do and what it should look like. That’s right, before ’07 we didn’t
even know what an app store was.

28. Now, you probably think that
you’re pretty cool with that shiny
iPhone 6S? Guess what, that’s
what people in 2005 thought about
their Blackberry 7750.

29. Now, you probably think that
you’re pretty cool with that shiny
iPhone 6S? Guess what, that’s
what people in 2005 thought about
their Blackberry 7750.

30. Now, you probably think that
you’re pretty cool with that shiny
iPhone 6S? Guess what, that’s
what people in 2005 thought about
their Blackberry 7750.
And that phone looked like this:

31. Now, you probably think that
you’re pretty cool with that shiny
iPhone 6S? Guess what, that’s
what people in 2005 thought about
their Blackberry 7750.
And that phone looked like this:

32. ONLINE VIDEO
2005 - 2015 - 2025

34. I get it, no smartphones and no social media a
decade ago. But at least we could enjoy
watching videos in our browser right?

35. I get it, no smartphones and no social media a
decade ago. But at least we could enjoy
watching videos in our browser right?
WRONG AGAIN!

36. On 23 april 2005, this was
the very first video ever
uploaded onYoutube by
co-founder Jawed Karim.

37. On 23 april 2005, this was
the very first video ever
uploaded onYoutube by
co-founder Jawed Karim.
He says something about elephants, seemingly ignorant of the fact that this
video and his platform completely changed the way we would consume
media.

38. On 23 april 2005, this was
the very first video ever
uploaded onYoutube by
co-founder Jawed Karim.
He says something about elephants, seemingly ignorant of the fact that this
video and his platform completely changed the way we would consume
media.

39. On 23 april 2005, this was
the very first video ever
uploaded onYoutube by
co-founder Jawed Karim.
He says something about elephants, seemingly ignorant of the fact that this
video and his platform completely changed the way we would consume
media.

40. Think about it.WithoutYouTube, we wouldn’t have Justin Bieber, Carly Rae
Jepsen, Soulja Boy or Kate Upton. People nowadays build careers around
YouTube. We share videos, that are funny, educational or inspiring. It’s this
generations MTV.

41. We take it for granted, but a world withoutYouTube wasn’t that long ago.
And we don’t know it yet, but somewhere someone is building a
platform that will completely change the way we live ten years from
now. Maybe a platform for the future of work?
Think about it.WithoutYouTube, we wouldn’t have Justin Bieber, Carly Rae
Jepsen, Soulja Boy or Kate Upton. People nowadays build careers around
YouTube. We share videos, that are funny, educational or inspiring. It’s this
generations MTV.

42. We take it for granted, but a world withoutYouTube wasn’t that long ago.
And we don’t know it yet, but somewhere someone is building a
platform that will completely change the way we live ten years from
now. Maybe a platform for the future of work?
Think about it.WithoutYouTube, we wouldn’t have Justin Bieber, Carly Rae
Jepsen, Soulja Boy or Kate Upton. People nowadays build careers around
YouTube. We share videos, that are funny, educational or inspiring. It’s this
generations MTV.

43. We take it for granted, but a world withoutYouTube wasn’t that long ago.
And we don’t know it yet, but somewhere someone is building a
platform that will completely change the way we live ten years from
now. Maybe a platform for the future of work?
Think about it.WithoutYouTube, we wouldn’t have Justin Bieber, Carly Rae
Jepsen, Soulja Boy or Kate Upton. People nowadays build careers around
YouTube. We share videos, that are funny, educational or inspiring. It’s this
generations MTV.

44. STREAMING
2005 - 2015 - 2025

46. Well, at least we now have a bunch of platforms
that make it completely unnecessary to dive into
the murky waters of torrents…or to bring your…

47. Well, at least we now have a bunch of platforms
that make it completely unnecessary to dive into
the murky waters of torrents…or to bring your…
PORTABLE DVD PLAYER

48. Watch dvd’s, everywhere you like!
All you have to do is carry this big,
clunky device around, rent a dvd at
your local store and you’re ready
to go. By the way, did you bring
enough batteries?

49. Watch dvd’s, everywhere you like!
All you have to do is carry this big,
clunky device around, rent a dvd at
your local store and you’re ready
to go. By the way, did you bring
enough batteries?
Okay we admit, it’s already a big step forward when you think aboutVHS
tapes, but it was a far cry from endless streaming of high quality movies
on your smartphone like we have now. Or streaming music as much
as you like. That was something people just couldn’t imagine in 2005.

50. Watch dvd’s, everywhere you like!
All you have to do is carry this big,
clunky device around, rent a dvd at
your local store and you’re ready
to go. By the way, did you bring
enough batteries?
Okay we admit, it’s already a big step forward when you think aboutVHS
tapes, but it was a far cry from endless streaming of high quality movies
on your smartphone like we have now. Or streaming music as much
as you like. That was something people just couldn’t imagine in 2005.

51. Watch dvd’s, everywhere you like!
All you have to do is carry this big,
clunky device around, rent a dvd at
your local store and you’re ready
to go. By the way, did you bring
enough batteries?
Okay we admit, it’s already a big step forward when you think aboutVHS
tapes, but it was a far cry from endless streaming of high quality movies
on your smartphone like we have now. Or streaming music as much
as you like. That was something people just couldn’t imagine in 2005.

52. ONLINE DATING
2005 - 2015 - 2025

54. Which brings us to an important point, because not only
technology has changed significantly. Our attitudes towards
tech have also changed. Just think about renting movies.

55. Which brings us to an important point, because not only
technology has changed significantly. Our attitudes towards
tech have also changed. Just think about renting movies.
OR, ONLINE DATING

56. Back in ’05, it was frowned upon.
It was something for losers who
couldn’t get a date in real life. It
was as shameful as breaking up
with your girlfriend by a text
message. You just didn’t do those
things.

57. Back in ’05, it was frowned upon.
It was something for losers who
couldn’t get a date in real life. It
was as shameful as breaking up
with your girlfriend by a text
message. You just didn’t do those
things.

58. Back in ’05, it was frowned upon.
It was something for losers who
couldn’t get a date in real life. It
was as shameful as breaking up
with your girlfriend by a text
message. You just didn’t do those
things.
And now,Tindering is a verb.Teens feel
more comfortable dating, chatting and
flirting online than they do in real life. It’s
become socially accepted and it’s perfectly
fine to say that you’ve met someone online
without anyone rolling their eyes thinking
you’re some anti-social freak..

59. Back in ’05, it was frowned upon.
It was something for losers who
couldn’t get a date in real life. It
was as shameful as breaking up
with your girlfriend by a text
message. You just didn’t do those
things.
And now,Tindering is a verb.Teens feel
more comfortable dating, chatting and
flirting online than they do in real life. It’s
become socially accepted and it’s perfectly
fine to say that you’ve met someone online
without anyone rolling their eyes thinking
you’re some anti-social freak..

61. And who knows, given the time (like, ten years maybe?), we’ll all have our
very own robot to love.

62. JOBS
2005 - 2015 - 2025

64. App developer, SEO specialist, UX designer, Digital Analytic
manager, Cloud Services manager, Social Media Editor, 3D
designer, Drone operator. All examples of jobs that didn’t
exist ten years ago.

65. App developer, SEO specialist, UX designer, Digital Analytic
manager, Cloud Services manager, Social Media Editor, 3D
designer, Drone operator. All examples of jobs that didn’t
exist ten years ago.
BUT THEY DO NOW!

66. In 2005 there were no kids dreaming about being a Social Media editor
when they grew up, simply because social media didn’t exist.

67. In 2005 there were no kids dreaming about being a Social Media editor
when they grew up, simply because social media didn’t exist.
The fact is that we just don’t know what kind of jobs will emerge in the
next decade.What we can do however, is make an educated guess about
what the ideal worker of 2025 will look like. And what kind of skills
you might need to thrive in such an environment.

68. In 2005 there were no kids dreaming about being a Social Media editor
when they grew up, simply because social media didn’t exist.
The fact is that we just don’t know what kind of jobs will emerge in the
next decade.What we can do however, is make an educated guess about
what the ideal worker of 2025 will look like. And what kind of skills
you might need to thrive in such an environment.

69. In 2005 there were no kids dreaming about being a Social Media editor
when they grew up, simply because social media didn’t exist.
The fact is that we just don’t know what kind of jobs will emerge in the
next decade.What we can do however, is make an educated guess about
what the ideal worker of 2025 will look like. And what kind of skills
you might need to thrive in such an environment.

70. SUMMING IT UP
2005 - 2015 - 2025

71. When you live with someone for a year, you don’t notice the subtle changes
that take place. But when you see someone after a year of absence, you
would say that they’ve changed a lot. In much the same way, tech is changing
the way we live and work.

72. When you live with someone for a year, you don’t notice the subtle changes
that take place. But when you see someone after a year of absence, you
would say that they’ve changed a lot. In much the same way, tech is changing
the way we live and work.
2005 may feel like yesterday, but a lot has changed since then and things will
only keep on changing, faster and faster.

73. When you live with someone for a year, you don’t notice the subtle changes
that take place. But when you see someone after a year of absence, you
would say that they’ve changed a lot. In much the same way, tech is changing
the way we live and work.
2005 may feel like yesterday, but a lot has changed since then and things will
only keep on changing, faster and faster.

74. When you live with someone for a year, you don’t notice the subtle changes
that take place. But when you see someone after a year of absence, you
would say that they’ve changed a lot. In much the same way, tech is changing
the way we live and work.
2005 may feel like yesterday, but a lot has changed since then and things will
only keep on changing, faster and faster.

75. Today, we fill our days with technology that wasn’t available to us ten years
ago.We take for granted all the ways that technological advancement
has made our lives easier. Luckily we’re here to help you point out these
changes and suggest what you can do about it.

76. Today, we fill our days with technology that wasn’t available to us ten years
ago.We take for granted all the ways that technological advancement
has made our lives easier. Luckily we’re here to help you point out these
changes and suggest what you can do about it.
EVERY WEEK.

77. Today, we fill our days with technology that wasn’t available to us ten years
ago.We take for granted all the ways that technological advancement
has made our lives easier. Luckily we’re here to help you point out these
changes and suggest what you can do about it.
IN YOUR MAILBOX
EVERY WEEK.

78. Today, we fill our days with technology that wasn’t available to us ten years
ago.We take for granted all the ways that technological advancement
has made our lives easier. Luckily we’re here to help you point out these
changes and suggest what you can do about it.
IN YOUR MAILBOX
JOIN AN ANTIFRAGILE BUNCH OF PEOPLE.
EVERY WEEK.
READY TO MAKE THE FUTURE HAPPEN!

79. And follow us on Twitter if you’re interested in the story of an ambitious
start up with a strong vision on what the future of work should look like.