Another essential knowledge needed for Personal Branding : The Business Card Principles part -1 Design DOs& DON'Ts, which summarize what you need to know to have an impressive Business Card. Business Cards, are not only for senior managers, it is also needed for you even while you are at the university. In Part 2 , The Evolver will cover the Professional Etiquette for Business Cards

1. Business Card
DO’s &
DON’Ts
Part 1:
DESIGN & PRINTING
Skills Series:

2. Business Card is your micro resume.
Your Business Card is the main way of reaching you,
after networking events.
It is one of your tools to start business.
Business Card is one of the main tools in your Personal
Branding.
Business Card implies professionalism , when used the
right way.

3. Since the moment you decided, to start your
career, start having your own Business Card-
even if not working ..yet.

4. A) Essentials : YOUR DATA
Your name
Your contacts information:
Direct Telephone / mobile (
add country code- your card
may travel abroad)
Email ( this is a double
security for being contacted )
What you DO: Job Title – Your mission
in life
Reference : Cards illustrated from the book : The Best of the Best Business Card design

5. A) YOUR DATA continued :
Optional:
Personal professional photo ( some
find this very important especially after
a big networking event, with many
faces and names )
QR for easy save to smart phones

6. •If you are working :
B) Entity you work for :
Name of the company/
organization
Logo – of the company
Address – of the company
(Website, mailing address)
Reference : Cards illustrated from the book : The Best of the Best Business Card design

7. Don’t add before your name :
(Mr. Mrs. Ms.)
Only Exception , when you have a
common name for males &
females
You can use educational
degrees like : PHD, CMA, MBA ..,
following your name.
Reference : Cards illustrated from the book : The Best of the Best Business Card design

8. - Design
*Reference : Cards illustrated from the book : The Best of the Best Business Card design

9. Standard size for the business cards
is : 85 × 55 mm
Normal rule : 2/3 for data (55x55mm)
& 1/3 for logo of company
Don’t make it too big or too small than
the normal size, to fit easily in pockets /
card folders
.
Reference : Cards illustrated from the book : The Best of the Best Business Card design

10. Brand yourself through your
business card make it
impressive &
easily recognized by: colors,
special designs / die-cut , type
of paper.
Let the design reflect your
brand
Reference : Cards illustrated from the book : The Best of the Best Business Card design

11. Make sure to have a clear
area in your business card
that is free for other’s to take
notes.
General rule : dark fonts
over light background is best
and readable for most
people.
Reference : Cards illustrated from the book : The Best of the Best Business Card design

12. Avoid funny , very decorative,
font.
Very thin fonts also, would be
unreadable
Reference : Cards illustrated from the book : The Best of the Best Business Card design

13. Make sure to have a clear area in your
business card that is free for other’s to
take notes.
General rule : dark fonts over light
background is best and readable for
most people.
Avoid funny , very decorative fonts
Very thin fonts would be unreadable
Reference : Cards illustrated from the book : The Best of the Best Business Card design

14. Standard size for the
business cards is : 85 × 55 mm
You can use a die-cut (
rounded edges is better than
pointed)– but consult the
printing house , as it would be
very difficult to handle and
affect negatively your image..
Reference : Cards illustrated from the book : The Best of the Best Business Card design

15. you can also have special material
(recycled paper, wood..metals..etc)
When choosing the printing paper ,
avoid cheap ones, it is your image.
When printing: don’t use UV or
Cellophane, this will make it hard for
pen writing.
Outlined font, would get hazy at
printing, avoid it.
* Reference : Cards illustrated from the book : The Best of the Best Business Card design

16. Now you are ready to have your Business Card, , with
your Career objective set in mind, you know your
Personal Branding attributes , and ready to
communicate and brief the designer & print house of
your main outline for your Business Card design &
Printing. Read The Evolver’s :The Principles of
Business Cards – Part 2 – Etiquette , to be able to use
professionally this important tool of Personal Branding
: Your Business Card.

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