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Davide ‘Folletto’ Casali
MASTERING
FEEDBACK
YOU, THE TEAM,
THE PRODUCT
Manifesto Ibridi
F E L L O W
DESIGN DIRECTOR ADVISOR
NIGHT.EU
MENTOR
@Folletto
RE-LEARNING
FEEDBACK
PROLOGUE
“
”
Daniel Kahneman
We are statistically punished for rewarding
others and rewarded for punishing them.
REGRESSION TO THE MEAN
Positive reinforcement seems not working.
Negative reinforcement seems working.
POSITIVE & NEGATIVE FEEDBACK?
Positive
Negative
POSITIVE & NEGATIVE FEEDBACK?
Positive
Negative
“Feels good”
“Feels bad”
FEEDBACK COMPONENTS
Content Attitude + Form+
CONTENT
Confirmation
We want both
Adjustment
ATTITUDE
Undermining
We want genuine care
Supportive
Radical Candor
by Kim Scott
Ruinous
Empathy
Radical 

Candor
Manipulative

Insincerity
Obnoxious
Aggression
CAREPERSONALLY
CHALLENGE DIRECTLY
Rude is NOT synonymous of sincere.
Rude is NOT synonymous of sincere.
Rude is NOT synonymous of sincere.
Rude is NOT synonymous of sincere.
Rude is NOT synonymous of sincere.
Rude is NOT synonymous of sincere.
Rude is NOT synonymous of sincere.
FORM
We want clarity
Communication styles differ.
Language barriers.
Cultural differences impact reception.
Assume misunderstandings.
FORMCONTENT ATTITUDE
Confirmation
Adjustment
Supportive Clarity+ +
Give
Receive
Ask
Give
Receive
HOW TO ASK
FOR FEEDBACK
PART I
Be Explicit
Crystal clear requests.
Level of feedback
Specify what you are looking for,
and what you’re not looking for.
Ask specific questions
Be specific, but don’t prime.
Not* Anonymous
Be explicit… *if possible.
HOW TO GIVE
FEEDBACK
PART II
Did they ask
for feedback?
YES
NO
Give feedback
Ask if they want feedback
ThemselvesA thing ?
Be Timely
When things happen.
Be Timely
Nobody likes to rework.
Be Timely
Don’t kill a win moment.
Explicit Assumptions
Clarify where you are coming from.
Ask & Say the Obvious
“I think X is why, is that correct?”
Don’t make it personal
Review “you” for “this”.
If it IS personal…
Assume they know,
and they are having an hard time
dealing with it.
POINT & SHIFT
“This is the issue in my view,
here’s a suggestion to fix it”
What about the sh*t sandwich?
Let’s add another element: time.
All criticism, once in a while… rarely effective.
Both criticism and praise… makes praise fake.
Continuous feedback!
“
”
Christine Porath, HBR
High-performing teams
share nearly six times more positive
feedback than average teams.
Marcial Losada, Emily Heaphy (2004) The Role of Positivity and Connectivity in the Performance of Business Teams
CONTENT
Confirmation boosts skills
Adjustment removes downsides
CONTENT
Confirmation
Validates direction and decisions.
Gives boost to morale.
Reduces impostor syndrome.
Reinforces belonging.
Builds trust.
CONTENT
Removes downsides.
Allows person and project to grow.
Provides a way forward.
Makes confirmations stronger.
Builds trust.
Adjustment
“
”
Daniel Kahneman
True intuitive expertise is learned
from prolonged experience
with good feedback on mistakes.
SAFE ZONE
Do they feel safe?
SAFE ZONE
Admit errors.
Show vulnerability.
Accept errors. Say “Sorry”
Give agency.
GROW TRUST
HOW TO RECEIVE
FEEDBACK
PART III
In the team
Breathe
Split the personal
and the objective.
Split the problem
from the solution.
Assess their assumptions:
what do they know? what’s their history?
Pair up
Find someone to review your take.
In the open
Breathe
Approach it like research
Qualitative
Quantitative
&
Which group do they represent?
Where is the feedback given?
Are you the right person to answer?
You don’t have to answer everyone
Not all feedback is equal — but acknowledge all!
“
”
Bruce Lee
To me, the function and duty of a quality
human being is the sincere and honest
development of one’s potential.
Thanks.
@Folletto
INTENSEMINIMALISM.COM

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