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Nonprofit Data: What to Visualize
NONPROFITS AND DATA: WORTH 1,000 WORDS
               WHAT TO VISUALIZE
       Kurt	
  Voelker,	
  CTO,	
  Forum	
  One	
  Communica5ons
                             @kvoelker




2
HI! IT’S NICE TO MEET YOU.
TODAY’S TALK
•Why	
  Data?	
         	
       The	
  Data	
  Impera5ve

•What	
  Data?	
   	
            3	
  Data	
  Pillars	
  You	
  Should	
  Visualize

•How	
  Data?	
         	
       3	
  Ways	
  Put	
  That	
  Data	
  to	
  Work

•Get	
  Started!	
   	
          Steps	
  to	
  Get	
  You	
  on	
  Your	
  Way
WHY DATA?
THE DATA IMPERATIVE
YOU HAVE LOTS OF DATA
Nonprofit Data: What to Visualize
TODAY, DATA MATTERS

    Accountability
     Transparency
     Collabora5on
    Policy	
  Decisions
    Public	
  Opinion
   Media	
  AMen5on
None	
  of	
  us	
  will	
  solve	
  the	
  problems	
  
we	
  are	
  working	
  on	
  by	
  ourselves.

Increased	
  distribu5on	
  of	
  your	
  data	
  
accelerates	
  the	
  pace	
  of	
  change.
WHAT DATA?
3 DATA PILLARS TO VISUALIZE
FINANCIAL DATA
We	
  can	
  make	
  smarter	
  
business	
  decisions	
  with	
  our	
  
financial	
  data.
Nonprofit Data: What to Visualize
Nonprofit Data: What to Visualize
Nonprofit Data: What to Visualize
PROJECT & OUTCOME DATA
We	
  can	
  use	
  project	
  &	
  
outcome	
  data	
  to	
  
understand	
  our	
  own	
  work	
  
beMer.
Nonprofit Data: What to Visualize
We	
  can	
  use	
  project	
  &	
  
outcome	
  data	
  to	
  inform	
  
our	
  sector.
Nonprofit Data: What to Visualize
Nonprofit Data: What to Visualize
Nonprofit Data: What to Visualize
We	
  can	
  use	
  project	
  &	
  
outcome	
  data	
  inspire	
  
ac5on.
Nonprofit Data: What to Visualize
RESEARCH & ANALYSIS DATA
We	
  can	
  make	
  an	
  impact	
  with	
  
our	
  research	
  &	
  analysis	
  data.
Nonprofit Data: What to Visualize
Nonprofit Data: What to Visualize
So,	
  what’s	
  the	
  tweetable	
  version?
Despite	
  financial	
  and	
  demographic	
  
challenges,	
  some	
  school	
  districts	
  are	
  
                succeeding.
Nonprofit Data: What to Visualize
Nonprofit Data: What to Visualize
Nonprofit Data: What to Visualize
We	
  can	
  produce	
  smarter	
  
decisions	
  with	
  our	
  research	
  
data.
http://www.countyhealthrankings.org/
Nonprofit Data: What to Visualize
We	
  can	
  solve	
  problems	
  with	
  our	
  
research	
  data.
Nonprofit Data: What to Visualize
HOW DATA?
3 WAYS TO PUT THAT DATA TO WORK
1. TELL A STORY
Nonprofit Data: What to Visualize
2. ENRICH IT WITH INTERACTION
Nonprofit Data: What to Visualize
Nonprofit Data: What to Visualize
Nonprofit Data: What to Visualize
Nonprofit Data: What to Visualize
Nonprofit Data: What to Visualize
3. DISTRIBUTE IT, OPENLY
9 PRINCIPLES FOR OPEN DATA
1.Complete                 6.Non-­‐discriminatory
2.Primary                  7.Non-­‐proprietary
3.Timely                   8.License-­‐free
4.Accessible               9.Permanent
5.Machine	
  processable
GET STARTED!
STEPS TO GET YOU ON YOUR WAY
1. IDENTIFY YOUR AUDIENCES
2. IDENTIFY WHAT MOTIVATES THEM
3. INSPIRE YOUR TEAM
Inspiration Selector


              This week the web team
              will inspire which
              department?



              research
              communications
!Get!your!!   program
              development
                                   folks!inspired.!
              all
4. PUT THE RIGHT PLAYERS TOGETHER
story&teller
                              &
            + &visual&designer&
            +         engineer&

Compelling&Online&Data&Story&
A CHALLENGE TO YOU:
THE /DATA STARTER KIT
www.mywebsite.org/about
www.mywebsite.org/publications
www.mywebsite.org/programs
www.mywebsite.org/blog
www.mywebsite.org/about
www.mywebsite.org/publications
www.mywebsite.org/programs
www.mywebsite.org/blog
www.mywebsite.org/data
SO WHAT DOES MY /DATA HAVE IN IT?
SIMPLE USAGE INSTRUCTIONS
   Encouraging Words
   Restrictions & Terms
A CATALOGUE
Consolidated List of Available Data Sets
        Searchable & Filterable
          HINT: Start small
Nonprofit Data: What to Visualize
SELECT HIGH VALUE DATA
Featured data sets, viz, charts, or apps
Nonprofit Data: What to Visualize
DEVELOPER/RESEARCHER INSTRUCTIONS
                    How to access
              Words of Encouragement
                    Available tools
           Links to what others have done

HINT: Don’t worry if you don’t have a big rich API, get
          the enouraging words up there.
SUMMING UP
•Why	
  Data?	
         	
      The	
  Data	
  Impera5ve

•What	
  Data?	
   	
           3	
  Data	
  Pillars	
  You	
  Should	
  Visualize

•How	
  Data?	
         	
      3	
  Ways	
  Put	
  That	
  Data	
  to	
  Work

•Get	
  Started!	
   	
         Steps	
  to	
  Get	
  You	
  on	
  Your	
  Way
THANKS!
@KVOELKER
@FORUMONE

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