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Reveal Yourself: A People-First Approach to Web Strategy - Chas Offutt, American Rivers / Forum One Web Executive Seminar

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Chas Offut, Director of Internet Strategy for American Rivers, tells the story of his strategy for their 2007 redesign. Offutt spoke at Forum One Communication's Web Executive Seminar on Sept. 26, 2007. Learn more at http://www.forumone.com/content/calendar/detail/2170 . Contact Tim Shaw / tshaw@ForumOne.com .

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Reveal Yourself A people first approach to web strategy Chas Offutt Director of Internet Strategy
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Reveal Yourself A people first approach to web strategy Chas Offutt Director of Internet Strategy
Redesigned Website ,[object Object],[object Object],[object Object],[object Object],[object Object]
Website redesign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Website Redesign: Looking Inward ,[object Object],[object Object],[object Object],[object Object]
Outcome: Dynamic Content
Outcome: Clear Navigation
Outcome: Audience Participation
Outcome: “Page Completions”
Tell Stories: “Story of Self”
Tell Stories: Brand Talk What if a non-profit had created Nike’s slogan?
Tell Stories: Overall Tone
Put People First: Not About You
Put People First: Two-Way Content
Put People First: Personalization
Put People First: Approachable Staff
Be Genuine: We’re human
Be Genuine: “Myth” of Expert
Be Genuine: Email Use Unsubscribe at any time Privacy policy Cookies explanation
Questions? Thank you for your time.

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