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The international CSR Twitter and blogosphere
- 1. The international CSR twitter- and blogosphere By Fabian Pattberg CSR 2.0 Innovations, trends and innovations 1 Warsaw, October 21st, 201.
- 2. International CSR • What you need to understand about the CSR sector as a business sector • CSR is a global industry that needs to communicate to function • Direct one-to-one CSR communication and online CSR communication are closely linked now in order to make sense of CSR across the globe
- 3. Twitter and CSR • How Twitter influenced and is influencing CSR best practice and communication • Twitter was the first real megaphone for CSR topics globally • Now Twitter is the standard for online communication in the CSR sector • New trends include online chats, polls and much more.
- 4. The CSR blogosphere • Blogging has a long tradition in CSR • When you blog about CSR you are looking for feedback • CSR blogging needs to be opinionated • The CSR blogosphere is increasing all the time. All you need is a website, academic or work experience and an opinion.
- 5. Key players and their approaches Organizations • 3blmedia and their engagement with CSR bloggers • The Guardian Sustainable Business and content Individuals Susan McPherson and how to bring people together Elaine Cohen and the CSR reporting blog David Connor and the power of retweeting
- 6. What I want you to take away • Twitter, CSR and the blogosphere are linked more then you can imagine • You have the choice to either participate with a focus on Twitter & and CSR, the blogosphere & CSR or all of them together • But there is no excuse to not link your CSR work with Twitter or the blogosphere at all.