What will happen if you are sick in 2028? Futurist Faith Popcorn paints a vision of what the future of healthcare may look like. As presented at The Wall Street Journal's Future of Everything Festival

1. MEDICINE MORPHING
FUTUREVISION 2028
FA I T H P O P C O R N ’ S B R A I N R E S E RV E
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2. IF YOU KNEW EVERYTHING ABOUT TOMORROW,
WHAT WOULD YOU DO DIFFERENTLY TODAY?
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3. APPLIED FUTURISM
Accurately painting the varied and paradoxical
landscapes of tomorrow to Futurize your business
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OUR FUTURIST IP
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6. FUTUREVISION: 2028
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7. We are entering a time of head-spinning, mind-bending upheaval.
The way we seek and receive medical care is morphing.
Doctors and their offices are over. Technology marches in to
monitor, advise, and optimize us.
“Seamless” is the new black, as healthcare comes right to us,
via apps, autonomous vehicles and robots.
DNA-specific care is the new normal. Traditional providers struggle
to keep pace; disruptors reign.
As tech rises, consumers crave the human touch, empathy,
and community. How to deliver it at scale is the new holy grail.
Here’s how healthcare is changing for a typical consumer and
her family:
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8. She’s 37 and runs a thriving
VR travel agency. She and her
partners David and Ashley co-parent
Noa, age 10. Her grandmother Kate,
82, is in a nearby co-living home.
Jessica is currently in Shanghai,
updating her virtual locations.
Meet Jessica
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9. Jessica | 6:15AM
Jessica’s concierge medical service
WELL starts her day.
• Implanted chip scans bio-data
• Merges with her DNA profile
• Sends AM smoothie + meds recipe
to kitchen’s blender station
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10. What We’re Seeing
SIGNALS
Concierge Care
SF’s Forward, founded by
Google and Uber alumni,
reinvents medical care
EPFL’s Biosensor
Monitors blood pH, glucose,
cholesterol, medications
and more
Hyper-personalized
Nutrition
Habit plans your meals;
Campbell’s is investor
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11. Data-Driven 25/8
OPPORTUNITIES
DNA-specific doctoring
is a given.
• Integration with Google and
Amazon will weave daily
behavior into diagnosis
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12. Jessica | 9:15AM
WELL sends reminder that Egg
Retrieval Day is tomorrow.
Autonomous medical clinic will
arrive at her location in one hour
with hormone inhalation.
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13. What We’re Seeing
Mobile Med
Artefact’s AIM prototype brings
a clinic to your doorstep.
SIGNALS
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14. Care Comes to the Consumer
OPPORTUNITIES
Medicine merges with
Transportation in driverless
Medi-pods.
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15. Jessica gets two urgent med-texts.
Her child Noa’s arm is injured; Grandma
Kate’s condition is worsening. WELL sees
a stress-hormone surge and:
• Connects Jessica for a tele-chat with doctors
• Books an appointment with her therapy bot
• Connects her with a support community of
other stressed moms
Jessica | 3:45PM
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16. What We’re Seeing
SIGNALS
Capsule
NYC pharmacy delivers
meds where you are; has
human reps to chat with
HealthUnlocked
Creates supportive local
micro-clans around
wellness issues
Spire
Tracker monitors heart rate
and breathing; sends
meditations to phone
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17. AI Surpasses Humans
SIGNALS
Ellie Therapy bot
outperforms humans
with PTSD patients.
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18. Whole-Person Wellness
OPPORTUNITIES
Medical Care must deliver
Emotional Care:
• Anxiety epidemic: 62% of
college students “overwhelmingly
anxious” vs. 51% five years ago
• Meditation, mindfulness,
and marijuana boom
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19. Noa, Jessica’s child
Noa, 10, is a gender-fluid child whose
pronouns are they/them/theirs. They love
makeup, basketball and their robotic
Labradoodle.
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20. At basketball practice, Noa injures arm.
• The coach accesses Noa’s WELL app;
tele-consults with nurse and mom Jessica
• Medi-pod x-rays the injury and tele-chats
with WELL M.D. Noa's arm is set as a bot
comforts Noa
Noa | 3:35PM
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21. Distance & Droid Doctoring
SIGNALS
Tele-health
Global market = $113B
by 2025; ↑ 18% a year
MEDi
Robot more reassuring to
kids in Canadian hospital
than humans
Tug
In SF, a robot assists nurses
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23. The Hardware + AI Equation
OPPORTUNITIES
Healthcare providers must
integrate bots, machine
learning, and distance
doctoring.
• Connect services to
schools, Starbucks,
WeWorks, Airbnbs,
driverless cars
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24. Kate, Jessica’s grandmother
Kate, 82, resides in a co-living space
near Jessica. Though physically in top
health, Kate has Alzheimer’s and her
cognition is declining swiftly.
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25. AI determines Kate’s cognition has hit
a new low and she's a candidate for an
experimental memory implant.
• Kate's meds and VR programming are
tweaked prior to procedure
• Jessica is booked for a tele-consult
with med team about risks
Kate | 3:40PM
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26. Silver Tsunami
SIGNALS
Alzheimer’s Epidemic
28M will be diagnosed by
2050, costing $20T
Aoi Care
Japanese housing prototype
has dementia patients and
elderly next door to family
members
Ever-older Elders
65+ population ↑ 10x over
last 100 years
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27. White-Haired = White Space
OPPORTUNITIES
Healthcare providers must
address our aging population.
• $400B US industry of senior
facilities, care and pharma will
skyrocket
• Medicine moves into real estate,
creating Regenerative Cocoons
Japan’s RoBear for eldercare;
shortage of human workers.
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28. Medicine Is Fast-Forwarding
into the Future. Are you?
Innovate and anticipate your consumer’s next needs!
• Hyper-personalization
• Accessibility Wherever, Whenever
• AI Genius + Human TLC
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29. If you have a question, tweet @faithpopcorn
and I’ll answer you today.
BrainReserve
PopcornBrains
Faith Popcorn’s BrainReserve
WWW.FAITHPOPCORN.COM
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