Seconda Conferenza dei Sindaci di Foursquare - Bologna, 16 luglio 2011. Ecco com'è andata la seconda edizione dell'evento più geolocalizzato d'Italia. Organizzatori: Roberto Cobianchi e Francesca Fabbri di Mimulus, Tommaso Sorchiotti, Lisa Marie Gelhaus

1. Seconda Conferenza dei
Sindaci di Foursquare
Bologna - July 2011, 16th

2. FrassinagoDiciotto
via Frassinago 18, Bologna
unconventional design showroom
air conditioning
free wi-fi connection
Venue

3. Venue

4. Mayor
Kit
Each attendee received:
Italian flag Mayor band, Personal Bagde, Custom Pins
Pringles Snack
A Hoepli’s book of the series “Web & Marketing”
The Mayor’s Notebook by Vittorio Martini
“Allungamatite” Mimulus pencil
Ferrovie dello Stato Hat

5. Mayor
Kit

6. Mayor
Kit
on Instagram

7. Catering
BK1 Concept Factory (Montecatini)
Welcome
Coffee Break
Appetizer / Buffet Dinner
(and a Birthday Cake)

8. Catering I’m the
boss ;)

9. Managing board is composed by:
Roberto Cobianchi, Francesca Fabbri
Lisa Marie Gelhaus,Tommaso Sorchiotti
Staff is
Board composed by:
& Luca Della Dora
Piero Ingrosso
Staff Antonio Severino
Lorenzo Sfienti
Tania Trisolini

10. Board
&
Staff

11. MultiMedia
video preview of “12 mesi di Foursquare / Twelve months of Foursquare”
live streaming
live twitting & Twitter back channel
photos and videos
check-in counter

12. MultiMedia

13. Online Buzz
and a bit offline
Before the event:
7 reports and 2 articles in national & local newspapers
After the event:
17 reports, 1 article in the local newspaper
About 3,500 tweets with #4sqconf

14. Online Buzz
and a bit offline

15. Attendee profiling:
blogger, web marketer, SEO expert, journalist,
consultant, social media expert, Foursquare lover
6 speakers + 3 sponsor speeches
6 sponsors + 3 media partners
People
60 booking in Eventbrite
many people in waiting list
80 attendees from all around Italy
11 people in staff

16. People

17. Sponsor

18. Organized by
Media Partners

19. Additional
Resources

20. website
http://www.4sqconf.org/
video “12 months of Foursquare”
EN: http://www.youtube.com/watch?
v=XpMaEBcQ9Dk&feature=channel_video_titl
Additional e
IT: http://www.youtube.com/watch?
Resources v=oxfJY9O-TJw&feature=channel_video_title
photos
http://www.flickr.com/groups/4sqconf2011
twitter conversations
#4sqconf

21. Francesca Fabbri
Cristina Forlani
Marco Gialdi
Stefano Giraldi
Stefano Marchetti
Photos by Federica Piersimoni
Nadia Plasti
Gianpiero Riva
Italia Sergiacomi
Tommaso Sorchiotti
Carlo Zoppelli