Prima Conferenza dei Sindaci di Foursquare - Bologna, 17 luglio 2010 Una sintesi di tutti i dettagli relativi all'organizzazione e ai partecipanti. Organizzatori: Roberto Cobianchi e Francesca Fabbri di Mimulus, Tommaso Sorchiotti, Lisa Marie Gelhaus

1. Prima Conferenza dei
Sindaci di Foursquare
Bologna – July 2010, 17th

2. V
e
n
u
e
FrassinagoDiciotto
via Frassinago 18, Bologna
unconventional design show room
air conditioning
free wi-fi connection

3. V
e
n
u
e

4. Mayor
Kit
Each attendee received:
Italian flag Mayor band & personal badge
Mayor pen by Vittorio Martini
Wired UK issue
“Matilunga” Mimulus pencil

5. Mayor
Kit

6. Catering
BK1 Concept Factory (Montecatini)
welcome
coffee break
appetizer / buffet dinner

7. Catering

8. Board
&
Staff
Managing board is composed by:
Roberto Cobianchi, Francesca Fabbri,
Tommaso Sorchiotti, Lisa Marie Gelhaus

9. Board
&
Staff

10. MultiMedia
live twitting
interviews
photos and videos
swarm badge check-in countdown
(first italian swarm badge: we’ve got it!)

11. MultiMedia

12. Online Buzz
Before the event:
+30 reports, 1 article on local newspaper
After the event:
+30 reports, 1 article on national newspaper (Il Sole 24 Ore)

13. Online Buzz

14. Special
Guests

15. Special
Guests

16. Location: A
Organization: A+
Catering: A
Contents: A
Networking: A
Sentiment

17. Let's say it once: 4sqconf was a great success! The reasons are
various. First, everything was organized in just over two months,
with excellent choices: informal location, limited number of
participants to maintain a personal relationship between them,
great mix of content and networking, as simple as brilliant
creative ideas (each participant had an Italian flag mayor
band), healthy air conditioning and a cherry on the cake.
Luca Conti
Excellent organization, excellent content, a great mix between
number of people and networking. An approval to the location,
the organizers Mimulus, Tommaso and others, and sponsors
(really brave, in such days). A small note: in the end we held a
Skype conference with Dennis Crowley, CEO of Foursquare. It
was great to see a CEO speaking quietly, dressing a T-shirt, sitting
in his garden, eating crisps and turning the webcam to his dog.
This is also social PR.
Standing ovation to Roberto Cobianchi, Francesca Fabbri, Tommaso Sorchiotti and Lisa Marie
Gelhaus! Good, good, very good!
But it is only the beginning. Yes, because the stage of the Conference is a real jewel; I like
exactly the kind of furniture that will blend Tech / minimal + green attracts me a lot, because
that is a beautiful an unusual place for a conference. Despite having seen the photos before
you leave, I was really impressed: great place, chairs and tables for everyone, catering super
efficient, guests smiling, wi-fi connection for everyone (a bit slow... but it is quite normal when you
have 70 geeks working together) and air conditioning to kick off the stifling heat of the hottest
weekend of the year. In short, everything is perfect.
Luca Della Dora
Sentiment
Gianluca Diegoli

18. People
attendee profiling:
blogger, web marketer, SEO expert,
journalist, social media expert
6 speakers + 1 sponsor speech
6 sponsors + 1 media partner
50 booking in Eventbrite
many people in waiting list
60 attendees from all around Italy
10 people in staff

19. People

20. Sponsors

21. Additional
Resources

22. website
http://www.4sqconf.org/
slide
http://www.slideshare.net/search/slideshow?
q=4sqconf
photos
http://www.flickr.com/groups/4sqconf/
videos
http://www.youtube.com/user/mimulustube
twitter conversations
#4sqconf
Additional
Resources

23. Photos by
Anna Monti
Barbara Lorenzini
Davide Patti
Elena Franco
Francesca Casadei
Francesca Fabbri
Laura Bolletta
Luca Della Dora
Stefano Giraldi