Examples of the trend "you".

1. YOU
A strong trend

2. Get the information YOU want

3. Publish yourself

4. Be an innovator

5. Sell your things yourself

6. Be a banker yourself

7. Design your own shoes
Source: http://niketroupebattle.com/

8. Individualize your ketchup bottle
Source: http://www.heinzketchup.de/deine-eigene-flasche/

9. Design your own car
Source: www.bmw.com

10. Adapt your communication device to YOU
Phone Wrist watch
Music player
Source: The Nokia Morph Concept. http://www.nokia.com/A4852062