Geoff Fripp

Author and Adjunct Lecturer

Education

Geoff Fripp is an experienced marketing lecturer, practitioner, author and entrepreneur. He has been an adjunct lecturer at the University of Sydney since 2002, teaching in a variety of undergraduate and postgraduate subjects. Geoff has had a long career in various senior and specialist marketing positions. In recent years, he has been involved with textbooks in Australia, developing case studies and working as a co-author. His website, the Segmentation Study Guide is designed assist university-level marketing students better understand and work with the topics of market segmentation, targeting and positioning.