Giorgio Baresi presented at the ILN conference in Seattle.

1. Creating emotional bonds and lasting meaning
ILN Summit
May, 4th 2011

2. Giorgio Baresi, 2011
“I’m a happy man!”
2

3. 3

4. 4

5. 5

6. 6

7. 7

8. Mihaly Csikszentmihalyi, Flow
Flow experience
1. A challenging activity that requires skills
2. Clear goals and feedback
3. Concentration on the task at hand
4. Loss of self-consciousness
5. Transformation of time
8

9. Mihaly Csikszentmihalyi, Flow
Objective
High
Frustrating experience.
anxiety
Challenge
Boring experience.
Ideal experience.
boredom
Low
Low
Skills High
ILN Summit Seattle © 2011 frog design. confidential & proprietary. 9

10. Cultivating purpose
By setting meaningful goals and the
appropriate rules to reach them.
+
Forging resolution
In the pursuit goals.
=
HARMONY
10

11. HopeLab, Re-Mission
11

12. HopeLab, Re-Mission
12

13. Chip & Dan Heath, 2010
In fighting for change we have to:
1. find the feeling
2.shrink the change
3.grow the people
13

14. Negative emotions
tend to have a
narrowing e ect
on our thoughts.
14

15. Anger
Urge to attack.
15

16. Fear
Urge to escape.
16

17. Disgust
Urge to expel.
17

18. Guilt
Urge to make amends.
18

19. Positive emotions
are designed to
broaden and build
our resources
and skills.
19

20. Duchenne smile
No particular action.
Eye wrinkles included
Positive emotions
Lorem ipsum
20

21. To solve big,
ambiguous problems,
we need to encourage
open minds and
creativity.
21

22. Chip & Dan Heath, 2010
In fighting for change we have to:
1. find the feeling
2.grow the people
3.shrink the change
22

23. Carol Dweck, 2006
1. You are a certain kind of person, and
FIXED there is not much that can be done to
really change that.
GROWTH
2. No matter what kind of person you are,
you can always change substantially.
3. You can do things di erently, but the
FIXED important parts of who you are can’t
really be changed.
4. You can always change basic things
GROWTH
about the kind of person you are.
ILN Summit Seattle © 2011 frog design. confidential & proprietary. 23

24. Carol Dweck, 2006
Fixed mindset Growth mindset
Qualities can be cultivated
Qualities are carved in stone
through e ort
Urgency to prove yourself Urgency to learn
Focus on what’s known and easy Focus on what is unknown and hard
Potential known upfront Unknown potential
Failure as a personal blame Failure as a way to learn
ILN Summit Seattle © 2011 frog design. confidential & proprietary. 24

25. Ray Immelman, 2009
“Hey, we are starting to
get pretty good at this.” 5
Enthusiasm
“It seems to be
working!” 3
“Ok, let’s give it
a whirl!” 1
“It’s harder than
it looks.” 2
“We are reaching the
point of no return. Do
Time 4 we really want to do this
forever?”
ILN Summit Seattle © 2011 frog design. confidential & proprietary. 25

26. Chip & Dan Heath, 2010
In fighting for change we have to:
1. find the feeling
2.grow the people
3.shrink the change
26

27. Nike+, Nike
27

28. Alcoholics Anonymous
28

29. Mihaly Csikszentmihalyi, Flow
“Purpose, resolution
and harmony unify life
and give it meaning by
transforming it into a
seamless flow
experience.”
29

30. Mihaly Csikszentmihalyi, Flow
“A person whose
consciousness is so
ordered need not fear
unexpected events, or
even death.”
30

31. WORKSHOP
31

32. Let’s form groups of
6-8 people each.
ILN Summit Seattle © 2011 frog design. confidential & proprietary. 32

33. In the next 45 minutes
1. setting the context 5m
2. getting in the flow 5m
3. sharing with the group 5m
4. brainstorming solutions 15m
5. getting ready to present back 5m
6. rapid-fire presentation 10m
ILN Summit Seattle © 2011 frog design. confidential & proprietary. 33

34. Setting the context:
Welcome to the future
34

35. it’s
2014
35

36. ...and the world is di erent
from the one you know today,
but maybe not that much...
We’ll ask you to come up to an idea
to make the life of a person living in that
near future much easier than it is today.
ILN Summit Seattle © 2011 frog design. confidential & proprietary. 36

37. Meet Michelle
Michelle is a 32 years old manager who works for an Airline.
Michelle is married to George and they have one son, James,
who’s 3 years old.
Michelle has been recently diagnosed with type 2 diabetes:
although this was initially a blast in her life, she is now really
determined to keep up with her new condition.
Michelle considers herself unafraid of technology, and George
has just gifted her with a new iPhone 7, which she likes to show
o every now and then.
She has a long-standing and very active Facebook account
which is her nighttime pastime... when James is asleep.
ILN Summit Seattle © 2011 frog design. confidential & proprietary. 37

38. iBGStar, Sanofi Aventis
ILN Summit Seattle © 2011 frog design. confidential & proprietary. 38

39. 39

40. How can we turn
such a tool into a
flow experience
enabler?
ILN Summit Seattle © 2011 frog design. confidential & proprietary. 40

41. 5 minutes
Getting in the flow
41

42. What to do
1. Think of a personal flow experience
2. Write it on paper
ILN Summit Seattle © 2011 frog design. confidential & proprietary. 42

43. Mihaly Csikszentmihalyi, Flow
Flow experience
1. A challenging activity that requires skills
2. Clear goals and feedback
3. Concentration on the task at hand
4. Loss of self-consciousness
5. Transformation of time
ILN Summit Seattle © 2011 frog design. confidential & proprietary. 43

44. 5 minutes
Sharing with
the group
44

45. What to do
1. Share your personal flow experience
with the other members of your group
ILN Summit Seattle © 2011 frog design. confidential & proprietary. 45

46. 15 minutes
Brainstorming
solutions
46

47. What to do
1. Look at the list of flow experiences
shared by each group member
2. Starting from the aforementioned flow
experiences, each group should come
up with 1 proposal for turning the
glucose meter into a flow experience
enabler.
ILN Summit Seattle © 2011 frog design. confidential & proprietary. 47

48. Cultivating purpose
By setting meaningful goals and the
appropriate rules to reach them.
+
Forging resolution
By finding the feeling, growing
=
the people and shrinking the change.
HARMONY
ILN Summit Seattle © 2011 frog design. confidential & proprietary. 48

49. 5 minutes
Getting ready to
present back
49

50. What to do
1. Each group must write the killer feature
on paper
2. Each group must nominate a
representative
ILN Summit Seattle © 2011 frog design. confidential & proprietary. 50

51. 10 minutes
Rapid-fire
presentation
51

52. What to do
1. Each group representative has a
maximum of 1 minute to share the
group idea with the rest of the audience
ILN Summit Seattle © 2011 frog design. confidential & proprietary. 52

54. @giorgiobaresi
giorgio.baresi@frogdesign.com