SlideShare une entreprise Scribd logo
1  sur  49
Télécharger pour lire hors ligne
Shanzhai Innovation
by Rainer Wessler, Executive Creative Director
frog drives innovation for the connected world
frog drives innovation for the connected world
frog drives innovation for the connected world
Innovation
Innovation
Intent           Rendition

Ideation         Execution

Creativity   Craftsmanship
The Shanzhai phenomenon.
Shanzhai marks a temporary,
not the ultimate state of an
organization’s evolution.
Hiroshige     van Gogh
 (original)     (copy)
Traditionally, copy and repetition are key ingredients to Chinese
education and training programs and do not demonstrate a lack of ideas
or originality, but a statement of respect. Frequent iteration and
incremental improvement are seen as a necessity to achieve perfection.
Only after acquiring the basic skills of a trade, creativity is encouraged as a
direction for further growth. In a country that values respect and continuity
between generations as much as China does, can we look at Shanzai as a
step, but not the end state in an organization’s evolution?
Shanzhai Innovation
An ecosystem that not only delivers truthful copies of products
but also creates novel feature and brand permutations.
Shanzhai products help to
project status and upward
social mobility.
Miàn   Zi




面子
In a country socio-economically as divers as China, putting your best face
forward drives many behaviors and aspirations. Shanzhai products can play
an important role by providing the insignia to project achievement or upward
social mobility.
In a country socio-economically as divers as China, putting your best face
forward drives many behaviors and aspirations. Shanzhai products can play
an important role by providing the insignia to project achievement or upward
social mobility.
Shanzhai products can actually play in favor of the established brands. I
learned that sometimes customers might only become aware of ‘the real
thing’ through the purchase of an equivalent Shanzhai product - especially in
low tier cities where western brands often lack branch presence.
Shanzhai are among the truly
customer centric businesses
in China.
This is not a basket of eggs.
It’s the tip of an iceberg.
For most people shanzhai - or imitation goods, have a derogative association.
However, one of the motivations for going 'Shanzhai' is to avoid the difficult
regulations the Chinese government has established to become an official
manufacturer.
The Shanzhai ecosystem that can crank out products in one-tenth
of the time, unencumbered by moral, legal or institutional barriers,
can be seen as more customer-centered and responsive than their legally
established competitors in China - an opportunity, rather than a threat?
Given their fast product-to-market cycles and their non-commitment to
regulations and business alliances Shanzai manufacturers can be seen
as more customer-centered and responsive than their legally established
competitors in China.
Shanzhai redefines the
relationship between the
inventor and the maker.
... an ancient form of Google Wave, where ideas invite conversations - and
sometimes imitation ...
In post-renaissance western cultures the inventor often enjoys higher
appreciation than the craftspeople who make it happen.
Can a copy be more truthful to the actual idea than it’s initial rendition?
Yes it can :-)
Only in arts and pop culture we see symbiotic relationships between the
initiator of an idea and the ones who are the excelling in bringing it to life.
(think Beethoven & Glenn Gould)
Only in arts and pop culture we see symbiotic relationships between the
initiator of an idea and the ones who are the excelling in bringing it to life.
(think electronic music / sample and remix culture)
Shanzhai innovation in the
‘connected world’ ...
One open briefing, three independent teams = one idea?
Do ideas converge in the connected world?
Has innovation turned into a community effort, a public sport?
A community of designers volunteering their ideas to brands they admire.
What can we learn from
Shanzhai companies?
Have the head
and the hand
work together.
Accept what you
don’t know. Jump
in, get dirty.
Know what you are
selling. Love your
product!
Increase TTM
through incremental
innovation?
Understand your
customers and
their needs.
Co-create
with your
customers.
Be easy to deal
with. Be a good
partner.
Stop obsessing
with protecting
your ideas?
Hire good people.
People who
network.
Hire good people.
People who
network.

People who love
what they make.
Shanzhai Innovation
Shanzhai Innovation
Shanzhai Innovation

Contenu connexe

En vedette

Framing, Constraints And Play: The Role of Personality in Creativity
Framing, Constraints And Play: The Role of Personality in CreativityFraming, Constraints And Play: The Role of Personality in Creativity
Framing, Constraints And Play: The Role of Personality in Creativityfrog
 
Haas Innovation Challenges Presentation
Haas Innovation Challenges PresentationHaas Innovation Challenges Presentation
Haas Innovation Challenges Presentationfrog
 
Creating Emotional Bonds and Lasting Meaning
Creating Emotional Bonds and Lasting MeaningCreating Emotional Bonds and Lasting Meaning
Creating Emotional Bonds and Lasting Meaningfrog
 
The Future of Social Media: 12 Provocations
The Future of Social Media: 12 ProvocationsThe Future of Social Media: 12 Provocations
The Future of Social Media: 12 ProvocationsWe Are Social Singapore
 
Is This Progress? More Meaning in Our Digital Life
Is This Progress? More Meaning in Our Digital LifeIs This Progress? More Meaning in Our Digital Life
Is This Progress? More Meaning in Our Digital Lifefrog
 
Data in the city
Data in the cityData in the city
Data in the cityfrog
 
Wearable Technology and the Connected City
Wearable Technology and the Connected City Wearable Technology and the Connected City
Wearable Technology and the Connected City frog
 
Value Proposition Canvas (explained)
Value Proposition Canvas (explained)Value Proposition Canvas (explained)
Value Proposition Canvas (explained)Julius Parrisius
 
Value Proposition Design
Value Proposition DesignValue Proposition Design
Value Proposition DesignYves Pigneur
 
Tailored workshops - getting real results through design @ NUXCamp 2016
Tailored workshops - getting real results through design @ NUXCamp 2016Tailored workshops - getting real results through design @ NUXCamp 2016
Tailored workshops - getting real results through design @ NUXCamp 2016Boon Yew Chew
 
Business/IT alignment engineering
Business/IT alignment engineeringBusiness/IT alignment engineering
Business/IT alignment engineeringYves Pigneur
 
Designing Business Models
Designing Business ModelsDesigning Business Models
Designing Business ModelsYves Pigneur
 
BMGEN talk in Korea
BMGEN talk in KoreaBMGEN talk in Korea
BMGEN talk in KoreaYves Pigneur
 
Molbio_carrer_30Nov2016
Molbio_carrer_30Nov2016Molbio_carrer_30Nov2016
Molbio_carrer_30Nov2016Shin Yamamoto
 
Innovation Warehouse Brand Photography Guidelines
Innovation Warehouse Brand Photography GuidelinesInnovation Warehouse Brand Photography Guidelines
Innovation Warehouse Brand Photography GuidelinesPeter Thomson
 
Use of neo technologies for new enterprises - II
Use of neo technologies for new enterprises  - IIUse of neo technologies for new enterprises  - II
Use of neo technologies for new enterprises - IIAdela Marcov
 

En vedette (20)

Framing, Constraints And Play: The Role of Personality in Creativity
Framing, Constraints And Play: The Role of Personality in CreativityFraming, Constraints And Play: The Role of Personality in Creativity
Framing, Constraints And Play: The Role of Personality in Creativity
 
Haas Innovation Challenges Presentation
Haas Innovation Challenges PresentationHaas Innovation Challenges Presentation
Haas Innovation Challenges Presentation
 
Creating Emotional Bonds and Lasting Meaning
Creating Emotional Bonds and Lasting MeaningCreating Emotional Bonds and Lasting Meaning
Creating Emotional Bonds and Lasting Meaning
 
The Future of Social Media: 12 Provocations
The Future of Social Media: 12 ProvocationsThe Future of Social Media: 12 Provocations
The Future of Social Media: 12 Provocations
 
Is This Progress? More Meaning in Our Digital Life
Is This Progress? More Meaning in Our Digital LifeIs This Progress? More Meaning in Our Digital Life
Is This Progress? More Meaning in Our Digital Life
 
Data in the city
Data in the cityData in the city
Data in the city
 
Wearable Technology and the Connected City
Wearable Technology and the Connected City Wearable Technology and the Connected City
Wearable Technology and the Connected City
 
Value Proposition Canvas (explained)
Value Proposition Canvas (explained)Value Proposition Canvas (explained)
Value Proposition Canvas (explained)
 
Value Proposition Design
Value Proposition DesignValue Proposition Design
Value Proposition Design
 
Tailored workshops - getting real results through design @ NUXCamp 2016
Tailored workshops - getting real results through design @ NUXCamp 2016Tailored workshops - getting real results through design @ NUXCamp 2016
Tailored workshops - getting real results through design @ NUXCamp 2016
 
BMGEN in Japan
BMGEN in JapanBMGEN in Japan
BMGEN in Japan
 
BMGEN in China
BMGEN in ChinaBMGEN in China
BMGEN in China
 
Business/IT alignment engineering
Business/IT alignment engineeringBusiness/IT alignment engineering
Business/IT alignment engineering
 
Designing Business Models
Designing Business ModelsDesigning Business Models
Designing Business Models
 
BMGEN talk in Korea
BMGEN talk in KoreaBMGEN talk in Korea
BMGEN talk in Korea
 
Portfolio
PortfolioPortfolio
Portfolio
 
Molbio_carrer_30Nov2016
Molbio_carrer_30Nov2016Molbio_carrer_30Nov2016
Molbio_carrer_30Nov2016
 
Innovation Warehouse Brand Photography Guidelines
Innovation Warehouse Brand Photography GuidelinesInnovation Warehouse Brand Photography Guidelines
Innovation Warehouse Brand Photography Guidelines
 
What is Design?
What is Design?What is Design?
What is Design?
 
Use of neo technologies for new enterprises - II
Use of neo technologies for new enterprises  - IIUse of neo technologies for new enterprises  - II
Use of neo technologies for new enterprises - II
 

Similaire à Shanzhai Innovation

Mass Assembly Live Audit
Mass Assembly Live AuditMass Assembly Live Audit
Mass Assembly Live AuditGillian Easson
 
How Teams Can Help Leaders Increase Levels Of Innovation
How Teams Can Help Leaders Increase Levels Of InnovationHow Teams Can Help Leaders Increase Levels Of Innovation
How Teams Can Help Leaders Increase Levels Of InnovationTracy Williams
 
Culture: You're Soaking In It
Culture: You're Soaking In ItCulture: You're Soaking In It
Culture: You're Soaking In ItSteve Portigal
 
Louis Richardson - Getting Smarter
Louis Richardson - Getting SmarterLouis Richardson - Getting Smarter
Louis Richardson - Getting SmarterIBM Danmark
 
Human to Human: The New Imperative for Creative Sustainability
Human to Human: The New Imperative for Creative SustainabilityHuman to Human: The New Imperative for Creative Sustainability
Human to Human: The New Imperative for Creative SustainabilityArya Davachi
 
Culture Hacking
Culture HackingCulture Hacking
Culture Hackingmarc_it
 
Final submission
Final submissionFinal submission
Final submissionAthiq Nasri
 
Culture of Innovation - a presentation developed by ICAD
Culture of Innovation - a presentation developed by ICADCulture of Innovation - a presentation developed by ICAD
Culture of Innovation - a presentation developed by ICADKari Stillman
 
How to Deliver Breakthrough, Disruptive Social Innovations
How to Deliver Breakthrough, Disruptive Social  InnovationsHow to Deliver Breakthrough, Disruptive Social  Innovations
How to Deliver Breakthrough, Disruptive Social InnovationsSwitch On | Thrive Your Future
 
11 Rules for the Social Era - book by Nilofer Merchant
11 Rules for the Social Era - book by Nilofer Merchant11 Rules for the Social Era - book by Nilofer Merchant
11 Rules for the Social Era - book by Nilofer MerchantTara Hunt
 
Cannes 2018: Six Takeaways from the Festival of Creativity
Cannes 2018: Six Takeaways from the Festival of CreativityCannes 2018: Six Takeaways from the Festival of Creativity
Cannes 2018: Six Takeaways from the Festival of CreativityHavas Media
 
Cannes 2018: Six Takeaways from the Festival of Creativity
Cannes 2018: Six Takeaways from the Festival of CreativityCannes 2018: Six Takeaways from the Festival of Creativity
Cannes 2018: Six Takeaways from the Festival of CreativityHavas
 

Similaire à Shanzhai Innovation (20)

Creativity And Creativity
Creativity And CreativityCreativity And Creativity
Creativity And Creativity
 
Assignment 2
Assignment 2Assignment 2
Assignment 2
 
Mass Assembly Live Audit
Mass Assembly Live AuditMass Assembly Live Audit
Mass Assembly Live Audit
 
How Teams Can Help Leaders Increase Levels Of Innovation
How Teams Can Help Leaders Increase Levels Of InnovationHow Teams Can Help Leaders Increase Levels Of Innovation
How Teams Can Help Leaders Increase Levels Of Innovation
 
Reflection Essay On Creativity
Reflection Essay On CreativityReflection Essay On Creativity
Reflection Essay On Creativity
 
Culture: You're Soaking In It
Culture: You're Soaking In ItCulture: You're Soaking In It
Culture: You're Soaking In It
 
Louis Richardson - Getting Smarter
Louis Richardson - Getting SmarterLouis Richardson - Getting Smarter
Louis Richardson - Getting Smarter
 
You need NOT be Creative to Ideate
You need NOT be Creative to IdeateYou need NOT be Creative to Ideate
You need NOT be Creative to Ideate
 
Human to Human: The New Imperative for Creative Sustainability
Human to Human: The New Imperative for Creative SustainabilityHuman to Human: The New Imperative for Creative Sustainability
Human to Human: The New Imperative for Creative Sustainability
 
Culture Hacking
Culture HackingCulture Hacking
Culture Hacking
 
IQ: Culture of Innovation
IQ: Culture of InnovationIQ: Culture of Innovation
IQ: Culture of Innovation
 
Final submission
Final submissionFinal submission
Final submission
 
Getting it Right
Getting it RightGetting it Right
Getting it Right
 
Culture of Innovation - a presentation developed by ICAD
Culture of Innovation - a presentation developed by ICADCulture of Innovation - a presentation developed by ICAD
Culture of Innovation - a presentation developed by ICAD
 
How to Deliver Breakthrough, Disruptive Social Innovations
How to Deliver Breakthrough, Disruptive Social  InnovationsHow to Deliver Breakthrough, Disruptive Social  Innovations
How to Deliver Breakthrough, Disruptive Social Innovations
 
11 Rules for the Social Era - book by Nilofer Merchant
11 Rules for the Social Era - book by Nilofer Merchant11 Rules for the Social Era - book by Nilofer Merchant
11 Rules for the Social Era - book by Nilofer Merchant
 
Socialerarules
SocialerarulesSocialerarules
Socialerarules
 
Creativity Essay Examples
Creativity Essay ExamplesCreativity Essay Examples
Creativity Essay Examples
 
Cannes 2018: Six Takeaways from the Festival of Creativity
Cannes 2018: Six Takeaways from the Festival of CreativityCannes 2018: Six Takeaways from the Festival of Creativity
Cannes 2018: Six Takeaways from the Festival of Creativity
 
Cannes 2018: Six Takeaways from the Festival of Creativity
Cannes 2018: Six Takeaways from the Festival of CreativityCannes 2018: Six Takeaways from the Festival of Creativity
Cannes 2018: Six Takeaways from the Festival of Creativity
 

Plus de frog

Re-Designing Citizenship
Re-Designing CitizenshipRe-Designing Citizenship
Re-Designing Citizenshipfrog
 
The rise of digital humanitarianism
The rise of digital humanitarianismThe rise of digital humanitarianism
The rise of digital humanitarianismfrog
 
Aging By Design: An Overview
Aging By Design: An OverviewAging By Design: An Overview
Aging By Design: An Overviewfrog
 
Understanding human motivation_in_the_age_of_connected_machines
Understanding human motivation_in_the_age_of_connected_machinesUnderstanding human motivation_in_the_age_of_connected_machines
Understanding human motivation_in_the_age_of_connected_machinesfrog
 
Off the Page Into the Wild: Designing For the Internet of Things
Off the Page Into the Wild: Designing For the Internet of ThingsOff the Page Into the Wild: Designing For the Internet of Things
Off the Page Into the Wild: Designing For the Internet of Thingsfrog
 
Envisioning the Balance: The Dyanmic Role of Design in Entrepreneurship
Envisioning the Balance: The Dyanmic Role of Design in EntrepreneurshipEnvisioning the Balance: The Dyanmic Role of Design in Entrepreneurship
Envisioning the Balance: The Dyanmic Role of Design in Entrepreneurshipfrog
 
WIAD: Design For Everyday Life
WIAD: Design For Everyday LifeWIAD: Design For Everyday Life
WIAD: Design For Everyday Lifefrog
 
SXSW: Designing Smart Objects for Emotional People
SXSW: Designing Smart Objects for Emotional PeopleSXSW: Designing Smart Objects for Emotional People
SXSW: Designing Smart Objects for Emotional Peoplefrog
 
frog POV: Now That Data is Everything
frog POV: Now That Data is Everythingfrog POV: Now That Data is Everything
frog POV: Now That Data is Everythingfrog
 
Tech Trends 2014
Tech Trends 2014 Tech Trends 2014
Tech Trends 2014 frog
 
frog Wearables
frog Wearablesfrog Wearables
frog Wearablesfrog
 
Investing in local communities by sharing the power of design
Investing in local communities by sharing the power of design Investing in local communities by sharing the power of design
Investing in local communities by sharing the power of design frog
 
Shaping a Technology Strategy for Mobile Development
Shaping a Technology Strategy for Mobile DevelopmentShaping a Technology Strategy for Mobile Development
Shaping a Technology Strategy for Mobile Developmentfrog
 
Teaching Old Markets New Tricks
Teaching Old Markets New Tricks Teaching Old Markets New Tricks
Teaching Old Markets New Tricks frog
 
Design Is Hacking How We Learn
Design Is Hacking How We LearnDesign Is Hacking How We Learn
Design Is Hacking How We Learnfrog
 
2013 Tech Trends
2013 Tech Trends2013 Tech Trends
2013 Tech Trendsfrog
 
Design Research Super Teams
Design Research Super TeamsDesign Research Super Teams
Design Research Super Teamsfrog
 
Know Thy User: The Role of Research in Great Interactive Design
Know Thy User: The Role of Research in Great Interactive DesignKnow Thy User: The Role of Research in Great Interactive Design
Know Thy User: The Role of Research in Great Interactive Designfrog
 
Work States
Work StatesWork States
Work Statesfrog
 
Sinnfabriken – Marken als Produzenten von Moral und Bedeutung
Sinnfabriken – Marken als Produzenten von Moral und BedeutungSinnfabriken – Marken als Produzenten von Moral und Bedeutung
Sinnfabriken – Marken als Produzenten von Moral und Bedeutungfrog
 

Plus de frog (20)

Re-Designing Citizenship
Re-Designing CitizenshipRe-Designing Citizenship
Re-Designing Citizenship
 
The rise of digital humanitarianism
The rise of digital humanitarianismThe rise of digital humanitarianism
The rise of digital humanitarianism
 
Aging By Design: An Overview
Aging By Design: An OverviewAging By Design: An Overview
Aging By Design: An Overview
 
Understanding human motivation_in_the_age_of_connected_machines
Understanding human motivation_in_the_age_of_connected_machinesUnderstanding human motivation_in_the_age_of_connected_machines
Understanding human motivation_in_the_age_of_connected_machines
 
Off the Page Into the Wild: Designing For the Internet of Things
Off the Page Into the Wild: Designing For the Internet of ThingsOff the Page Into the Wild: Designing For the Internet of Things
Off the Page Into the Wild: Designing For the Internet of Things
 
Envisioning the Balance: The Dyanmic Role of Design in Entrepreneurship
Envisioning the Balance: The Dyanmic Role of Design in EntrepreneurshipEnvisioning the Balance: The Dyanmic Role of Design in Entrepreneurship
Envisioning the Balance: The Dyanmic Role of Design in Entrepreneurship
 
WIAD: Design For Everyday Life
WIAD: Design For Everyday LifeWIAD: Design For Everyday Life
WIAD: Design For Everyday Life
 
SXSW: Designing Smart Objects for Emotional People
SXSW: Designing Smart Objects for Emotional PeopleSXSW: Designing Smart Objects for Emotional People
SXSW: Designing Smart Objects for Emotional People
 
frog POV: Now That Data is Everything
frog POV: Now That Data is Everythingfrog POV: Now That Data is Everything
frog POV: Now That Data is Everything
 
Tech Trends 2014
Tech Trends 2014 Tech Trends 2014
Tech Trends 2014
 
frog Wearables
frog Wearablesfrog Wearables
frog Wearables
 
Investing in local communities by sharing the power of design
Investing in local communities by sharing the power of design Investing in local communities by sharing the power of design
Investing in local communities by sharing the power of design
 
Shaping a Technology Strategy for Mobile Development
Shaping a Technology Strategy for Mobile DevelopmentShaping a Technology Strategy for Mobile Development
Shaping a Technology Strategy for Mobile Development
 
Teaching Old Markets New Tricks
Teaching Old Markets New Tricks Teaching Old Markets New Tricks
Teaching Old Markets New Tricks
 
Design Is Hacking How We Learn
Design Is Hacking How We LearnDesign Is Hacking How We Learn
Design Is Hacking How We Learn
 
2013 Tech Trends
2013 Tech Trends2013 Tech Trends
2013 Tech Trends
 
Design Research Super Teams
Design Research Super TeamsDesign Research Super Teams
Design Research Super Teams
 
Know Thy User: The Role of Research in Great Interactive Design
Know Thy User: The Role of Research in Great Interactive DesignKnow Thy User: The Role of Research in Great Interactive Design
Know Thy User: The Role of Research in Great Interactive Design
 
Work States
Work StatesWork States
Work States
 
Sinnfabriken – Marken als Produzenten von Moral und Bedeutung
Sinnfabriken – Marken als Produzenten von Moral und BedeutungSinnfabriken – Marken als Produzenten von Moral und Bedeutung
Sinnfabriken – Marken als Produzenten von Moral und Bedeutung
 

Dernier

Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazineRivanEleraki
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillCre8iveskill
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024Alan Dix
 
Central-Visayas-1.pdf reporting purposes
Central-Visayas-1.pdf reporting purposesCentral-Visayas-1.pdf reporting purposes
Central-Visayas-1.pdf reporting purposesmilalabial
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfHctorFranciscoSnchez1
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsBlock Party
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxHasan S
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Ted Drake
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLkenzukiri
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Amil baba
 
INTRODUCTION TO UI/UX DESIGN BEGINNERS.pdf
INTRODUCTION TO UI/UX DESIGN BEGINNERS.pdfINTRODUCTION TO UI/UX DESIGN BEGINNERS.pdf
INTRODUCTION TO UI/UX DESIGN BEGINNERS.pdfphriedaoyigada
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Ed Orozco
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxSamKuruvilla5
 
TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...
TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...
TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...Pranav Subramanian
 
Exploring Futuristic Factory Designs: A 3D Interior Rendering Studio's Perspe...
Exploring Futuristic Factory Designs: A 3D Interior Rendering Studio's Perspe...Exploring Futuristic Factory Designs: A 3D Interior Rendering Studio's Perspe...
Exploring Futuristic Factory Designs: A 3D Interior Rendering Studio's Perspe...Yantram Animation Studio Corporation
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtTeeFusion
 
Materi dasar prototype dan figma .pdf
Materi dasar prototype dan figma    .pdfMateri dasar prototype dan figma    .pdf
Materi dasar prototype dan figma .pdfardanaadam1
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfsaidbilgen
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxb2kshani34
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024mikailaoh
 

Dernier (20)

Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazine
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkill
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024
 
Central-Visayas-1.pdf reporting purposes
Central-Visayas-1.pdf reporting purposesCentral-Visayas-1.pdf reporting purposes
Central-Visayas-1.pdf reporting purposes
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdf
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teams
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
 
INTRODUCTION TO UI/UX DESIGN BEGINNERS.pdf
INTRODUCTION TO UI/UX DESIGN BEGINNERS.pdfINTRODUCTION TO UI/UX DESIGN BEGINNERS.pdf
INTRODUCTION TO UI/UX DESIGN BEGINNERS.pdf
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptx
 
TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...
TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...
TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...
 
Exploring Futuristic Factory Designs: A 3D Interior Rendering Studio's Perspe...
Exploring Futuristic Factory Designs: A 3D Interior Rendering Studio's Perspe...Exploring Futuristic Factory Designs: A 3D Interior Rendering Studio's Perspe...
Exploring Futuristic Factory Designs: A 3D Interior Rendering Studio's Perspe...
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy Shirt
 
Materi dasar prototype dan figma .pdf
Materi dasar prototype dan figma    .pdfMateri dasar prototype dan figma    .pdf
Materi dasar prototype dan figma .pdf
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptx
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024
 

Shanzhai Innovation

  • 1. Shanzhai Innovation by Rainer Wessler, Executive Creative Director
  • 2. frog drives innovation for the connected world
  • 3. frog drives innovation for the connected world
  • 4. frog drives innovation for the connected world
  • 6. Innovation Intent Rendition Ideation Execution Creativity Craftsmanship
  • 8. Shanzhai marks a temporary, not the ultimate state of an organization’s evolution.
  • 9. Hiroshige van Gogh (original) (copy)
  • 10. Traditionally, copy and repetition are key ingredients to Chinese education and training programs and do not demonstrate a lack of ideas or originality, but a statement of respect. Frequent iteration and incremental improvement are seen as a necessity to achieve perfection.
  • 11. Only after acquiring the basic skills of a trade, creativity is encouraged as a direction for further growth. In a country that values respect and continuity between generations as much as China does, can we look at Shanzai as a step, but not the end state in an organization’s evolution?
  • 13. An ecosystem that not only delivers truthful copies of products but also creates novel feature and brand permutations.
  • 14. Shanzhai products help to project status and upward social mobility.
  • 15. Miàn Zi 面子
  • 16. In a country socio-economically as divers as China, putting your best face forward drives many behaviors and aspirations. Shanzhai products can play an important role by providing the insignia to project achievement or upward social mobility.
  • 17. In a country socio-economically as divers as China, putting your best face forward drives many behaviors and aspirations. Shanzhai products can play an important role by providing the insignia to project achievement or upward social mobility.
  • 18. Shanzhai products can actually play in favor of the established brands. I learned that sometimes customers might only become aware of ‘the real thing’ through the purchase of an equivalent Shanzhai product - especially in low tier cities where western brands often lack branch presence.
  • 19. Shanzhai are among the truly customer centric businesses in China.
  • 20. This is not a basket of eggs. It’s the tip of an iceberg.
  • 21. For most people shanzhai - or imitation goods, have a derogative association. However, one of the motivations for going 'Shanzhai' is to avoid the difficult regulations the Chinese government has established to become an official manufacturer.
  • 22. The Shanzhai ecosystem that can crank out products in one-tenth of the time, unencumbered by moral, legal or institutional barriers, can be seen as more customer-centered and responsive than their legally established competitors in China - an opportunity, rather than a threat?
  • 23. Given their fast product-to-market cycles and their non-commitment to regulations and business alliances Shanzai manufacturers can be seen as more customer-centered and responsive than their legally established competitors in China.
  • 24. Shanzhai redefines the relationship between the inventor and the maker.
  • 25. ... an ancient form of Google Wave, where ideas invite conversations - and sometimes imitation ...
  • 26. In post-renaissance western cultures the inventor often enjoys higher appreciation than the craftspeople who make it happen.
  • 27. Can a copy be more truthful to the actual idea than it’s initial rendition?
  • 28. Yes it can :-)
  • 29. Only in arts and pop culture we see symbiotic relationships between the initiator of an idea and the ones who are the excelling in bringing it to life. (think Beethoven & Glenn Gould)
  • 30. Only in arts and pop culture we see symbiotic relationships between the initiator of an idea and the ones who are the excelling in bringing it to life. (think electronic music / sample and remix culture)
  • 31. Shanzhai innovation in the ‘connected world’ ...
  • 32. One open briefing, three independent teams = one idea?
  • 33. Do ideas converge in the connected world?
  • 34. Has innovation turned into a community effort, a public sport?
  • 35. A community of designers volunteering their ideas to brands they admire.
  • 36. What can we learn from Shanzhai companies?
  • 37. Have the head and the hand work together.
  • 38. Accept what you don’t know. Jump in, get dirty.
  • 39. Know what you are selling. Love your product!
  • 43. Be easy to deal with. Be a good partner.
  • 45. Hire good people. People who network.
  • 46. Hire good people. People who network. People who love what they make.