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Leveraging Digital Marketing Tools & Analytics To Fuel Startup Growth

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What are the visitors doing on your website, where does your competitor gets customers from, how to increase your social media reach, do you want to know how to easily find answers to these questions. There are a number of tools available mostly free for to do that. Let's learn about them.

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Leveraging Digital Marketing Tools & Analytics To Fuel Startup Growth

  1. 1. Who Is Everyone Here Today? • Web Analytics Professionals • Newbies • Somewhere In Between About Myself • Digital Marketing Professional & Content Developer • SEO, PPC, Social Media, Conversion-Optimization, Analytics • 25+ Clients In 5+ Countries. Analytics/Adwords Certified
  2. 2. Essentials Before Analytics Set Goals & Key Metrics Have A Content Plan Use The Right Tools (e.g. KP) High Quality, Shareable Content (myths – freq, length)
  3. 3. How Do I Start?
  4. 4. How Will I Measure Success?
  5. 5. Goal Types • URL Destination • Event • Pages Per Visit • Duration Filters • Transform Data
  6. 6. How Audience & Traffic Data Drives Business? Are Visitors Finding My Site Useful? How Is My New Campaign Doing? What’s Working & What Needs Attention?
  7. 7. How Behavior & Conversion Data Drives Business? Where Are The Buyers Getting Hung Up? What Paths People Take To Conversion? What Elements Are Affecting Conversions? Where Are Visitors Clicking?
  8. 8. Differentiate + Connect • Keywords/Competitors • Open Site Explorer, SEMRush • Compete, Quantcast • Ahrefs, Buzzsumo, Topsy
  9. 9. 348% Traffic Increase – Backlinko Case Study
  10. 10. Boosting Facebook Performance • Have you filled profile? (milestones) • How’s engagement on your posts? • What you need to engage more? • How you’re dealing with fan responses? • When should you post content? • What type of content performs best? • What made people unlike? • What kind of updates you should post?
  11. 11. Boosting Twitter Performance With Analytics
  12. 12. EMAIL MARKETING ANALYTICS – 3 SIMPLE METRICS Open rate = # of emails opened / # of emails delivered CTR = # of clicks / # of emails delivered Subscriber retention rate =# subscribers – bounce backs – unsubscribes / # subscribers
  13. 13. How Social Media/Email Analytics Drives Business? • Type of Content • Time of Publishing • Keywords & Topics • Formatting
  14. 14. Thank You
  15. 15. Boost Your Business Online • www.smemark.com • hitesh@smemark.com • 9958633158
  • JustineHenderson5

    Sep. 14, 2018
  • PriyangBhatt

    Feb. 19, 2016
  • mailamitbhaskar

    Oct. 1, 2015

What are the visitors doing on your website, where does your competitor gets customers from, how to increase your social media reach, do you want to know how to easily find answers to these questions. There are a number of tools available mostly free for to do that. Let's learn about them.

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