A startup needs to look at any and all sources of capital that will allow them to create value inflection points, reduce risks and position themselves for additional investment. Here are various funding sources (angels, seed, VC etc.), the process of funding and some tips of entrepreneurs looking for funding for their startups.
3. Market Size &
Potential
Business Model
& Milestones
Problem &
Opportunity
Unique
Idea
Product &
Proposition
Funding?
Competitive
Landscape
4. Accelerator
Idea
Idea Validation
Approach Customer
sell to start-ups
IPO
Venture Capital Round
organisation building
Implement Process and
Procedure
Thestoryof Typical Start-Ups
Angel Round
Industry Grade Product
Product validation
sell to small and
medium Enterprise
Private Equity
Merger, Acquisition
Global Expansion
Concept Risk
Execution Risk
Scale-Up Risk
Execution Risk
Scale-Up Risk
Scale Up Risk
5. Investor Value Addition
• Long Term Capital, Solidly underpinning the Company Growth
• The Adoption of management practices, improved Process and increased Productivity
• Strategic and Operational Support System
• Assistance with subsequent round of Fundraising
• Alliances - Due to Investor network on contact and Portfolio Companies
• Sharing on Risk and Reward
• A partial or total Exit Strategy
7. NutsandBolts Angel Investment
• Often successful, exited entrepreneurs or retired business persons
• Invest both time and money in companies
• They invest their own money
Why they Invest:
• Helping Entrepreneurs
• Stay Engaged - Using experience and Skills
• Giving back to community
• An active form of investing
Return on Investment in the Metrics
8. NutsandBoltsVenture Capital
• A VC is accountable to their Investor
• VC have to raise money every or Four to
stay relevant
• VC have a mandate
VC Do Not Make Money When they Invest,
They Make Money When they
Raise
9. SomeTipon Fundraising
• Don't Raise Money unless it wants You
• Be in Fundraising Mode or Not
• Consider No, till they say YES
• Avoid Investor who don’t Lead
• Get the First Commitment
• Close Committed Money
10. Stagesof Fundraising
Stages Entrepreneur Private Equity Firm Reports
Approach the Private
Equity Firm along with
Elevator Pitch/Business
Plan
Prepare Elevator Pitch,
Establish Contact.
Receive Elevator Pitch,
May ask for detailed
Business Plan
Elevator Pitch
Business Plan
Reference Letter if any
Initial Enquiries and
negotiation
Provide additional
Information.
Reference to Customers
Conduct initial diligence
Value the business
consider financing
structure
offer Letter or Term sheet
Meet to discuss business plan
Build Relationship
Negotiate outline terms
11. Stagesof Fundraising
Stages Entrepreneur Private Equity Firm Reports
Due Diligence Submit previous account
statement
Contracts signed by the
company in the past
Introduction to Advisor,
Board Members, Key
Employee
Initiate external Due
Diligence
May ask for certain
representation and
warrantees
Accounting Reports
Other Reports
Final Negotiation and
Completion
Discuss all relevant
business Information
Draw up complete
documentation
Disclosure Letter
Warrantees and
Indemnities
Memorandum and Article
of Association
Shareholder Agreeement
Negotiate Final Terms
Document Constitution and Voting Rights
12. People youMeetduring Fundraising
Position Explanation
Analyst The lowest professional position in Venture firms.
crunch numbers or compile industry reports for the kind of deals early investor
make.
Associate The are the people who would have joined from the ranks of Entrepreneurs
and Engineers.
They are the people who help venture fund in the process of due diligence,
Vice President Provide substantial support to portfolio companies and sometimes sits on the
board. The position is a feeder for prospective Principal or Partners
Principal On track to becoming a partner who may or may not lead his or her own deals.
Principals almost always get carry and may sit on boards of portfolio
companies
Partner The bosses of venture fund.
Most firm have between three and seven partners who gets the majority of the
carried interest
Managing General Partners A title generally reserved for a firm founder or highest ranking investor
13. Things to Avoid
• Will You Sign an NDA?
• I will quit my Job Upon Funding?
• Seasoned Management will be hired upon Funding?
• These Projection are Conservative?
• We Have no competitors?
• All we need is to grab 1% of the Market?
15. Accelerator
Idea
Idea Validation
Approach Customer
sell to start-ups
IPO
Venture Capital Round
organisation building
Implement Process and
Procedure
Thestoryof Crowdfunding
Angel Round
Industry Grade Product
Product validation
sell to small and
medium Enterprise
Private Equity
Merger, Acquisition
Global Expansion
Concept Risk
Execution Risk
Scale-Up Risk
Execution Risk
Scale-Up Risk
Scale Up Risk