4. Technology - the old way
Experts only Tailor-made
Static and
inflexible Stateful
3 UNCLASSIFIED
5. Technology – the new way
Commoditised
Commoditised
Accessible to all
On-demand
Stateless
Stateless
4 UNCLASSIFIED
6. Bring your own device (BYOD)
Employees provide own computing device(s) to connect to
corporate systems
May, or may not, involve a financial stipend
Underpins consumerisation of enterprise IT
Allows CIO to focus resources on delivering IT as-a-service
Provides flexibility
Improves employee satisfaction
May have a green/sustainability angle
Presents issues around support, software licensing, data
protection, legal and HR policies, taxation, etc.
5 UNCLASSIFIED
7. Some BYOD myths
Only Generation Y want BYO
Consumerisation (and by extension, BYOD) is all about iPads
I’ll adopt a BYOD policy and apply it to everyone
BYOD will save me money
If I create a BYOD policy, then I no longer need an IT
department
BYOD is a technology issue
6 UNCLASSIFIED
8. So why is BYOD important?
IT is a business tool – not a business in itself
Consumerisation is high on the CIO’s agenda
BYOD is a key element in the transition to delivering IT as a service
Represents an opportunity to deliver business value
Redraw enterprise boundaries - contract around virtual services
Transition away from device and technology offerings
7 UNCLASSIFIED
9. More information
Technology Perspectives:
http://technology-perspectives.com
August 2011 white paper on BYO:
http://www.fujitsu.com/uk/whitepapers/byo.html
Why the consumerisation of IT is nothing to do with iPads:
http://www.markwilson.co.uk/blog/2011/03/why-the-consumerisation-of-it-is-nothing-to-do-with-
ipads.htm
The digital world and generational labels:
http://blogs.ts.fujitsu.com/uk-ie/cto/2011/03/the-digital-world-and-generational-labels
Contact me:
tel:+44-7867824753
mailto:mark.a.wilson@uk.fujitsu.com
http://www.markwilson.it/ *
@markwilsonit *
* Personal views, not endorsed by Fujitsu
8 UNCLASSIFIED
10.
11. About the author
Mark Wilson, Strategy Manager, Fujitsu
Mark is an analyst working within Fujitsu’s UK and
Ireland Office of the CTO, providing thought
leadership both internally and to
customers, shaping business and technology
strategy. He has 17 years' experience of working in
the IT industry, 12 of which have been with Fujitsu.
Mark has a background in leading large IT
infrastructure projects with customers in the
UK, mainland Europe and Australia. He has a
degree in Computer Studies from the University of
Glamorgan. Mark is also active in social media and
won the Individual IT Professional (Male) award in
the 2010 Computer Weekly IT Blog Awards. Mark
may be found on Twitter @markwilsonit.
If you would like to comment on the topics in this
presentation, Mark would welcome your
feedback, by email to
mark.a.wilson@uk.fujitsu.com.
Notes de l'éditeur
Good afternoon! Thank you for inviting me here to talk about why I think bring your own device, or BYO(D) is importantQuick introductions first…I’m Mark Wilson, and I work for the Chief Technology Officer at Fujitsu in the UK and Ireland
I’m officially known as a Strategy Manager but I prefer the term “technologist”, or “technology strategist”My job is to take Fujitsu’s vision, together with market analysis and a variety of other sources and highlight where technology is heading to support our reputation as innovative technology leaders.[Image source: http://www.flickr.com/photos/17237319@N00/2122844732/ licensed under Creative Commons Attribution-NoDerivs 2.0 Generic (CC BY-ND 2.0)]
But, I’m not here to sell to anyone today – I’m here because I heard that Malcolm wanted to involve subject matter experts from industry in this course module and because I’m seeing increased demand from CIOs for advice on implementing bring your own device schemes as part of a broader trend of consumerisation. It’s because of this that I think BYO is a major disruptive influence in our industry, and that means we need to understand more about what that means for us as suppliers, and where it could deliver value to our customers.[Image source: http://www.flickr.com/photos/10710442@N08/4034636727/ licensed under Creative Commons Attribution 2.0 Generic (CC BY 2.0)]
BYO is about employees providing their own computing device to connect to corporate data and systems and, whilst some organisations choose to pay an “IT allowance”, not all will. An analogy that we use quite a lot is one of a company car. When I was a boy, my Dad had one of these (indeed, I do today) but, unlike for my Father, where it was normal for certain roles, many people today choose to take an allowance and provide their own transport. BYOD is the computing equivalent of this.It’s a key facilitator for the consumerisation of enterprise IT and, it allows the CIO to focus IT resources on delivery of IT services to business units by stripping away some of the responsibilities associated with non-core assets, like PCs.Company cars are not the only comparison point - whereas once we have dedicated ISDN lines for home offices, these days the same broadband connection that we use for personal Internet activities doubles up for work use. In many organisations, we bring our own mobile phones and PCs are the next stage in this evolution.Some of the major advantages are around flexibility and improved employee satisfaction and there may even be a green angle – as many people have both home and work PCs. I’m not suggesting we’ll see a 50% drop in device numbers (indeed, some people have multiple devices) but there may be some reduction.But BYOD is no silver bullet – it presents a number of non-technical challenges that need to be overcome for successful implementation.
There are, however, some myths about BYO that I’d like to dispell…Firstly, it’s not generational – IT vendors will tell you that it’s the new entrants to the workplace that want to BYO. Well, I’m a 39-year old gen-Xer and I’d be quite happy if Fujitsu implemented a BYO policy for computing devices!Consumerisation is not about execs with iPads either – it’s a real move towards IT delivering business services, rather than business end users doing what they’re told and getting on with it.And, importantly, it’s not a one-size-fits-all solution. BYO may work for one group of users but not for another.BYO may save money, but it’s more likely to free up resources for more effective use elsewhere – and it certainly won’t allow huge chunks of the IT department to be laid off.Finally, I as mentioned earlier, very few of the issues relating to BYO are about technology.
The consumerisation of enterprise IT is a serious issue for CIOs that cannot be ignored. If the CIO can’t respond to the demands of business end users (consumers) then shadow IT will become even more prevalent and the IT department will become an expensive irrelevance.BYO potentially offers part of the solution but it brings its own challenges too. Whilst technology may assist in the short to medium term, in general the move should be towards services that are virtualised rather than device or technology dependent offerings. The enterprise has to redraw its boundaries, contracting around these virtual services and, in achieving this transition, it can move to a higher trajectory in terms of delivering business value.
My time is up, and I said I wasn’t here to sell today, but I’d like to highlight some resources that may be useful.Technology Perspectives is our global view on the trends that are affecting IT decision makers right now – and it’s worth a read. I also wrote a white paper last year that gives an overview of the BYO concept (I’m hoping we’ll produce something with some more detail later in 2012) and I’ve highlighted a couple of blog posts that might be interestingFinally, if you want to contact me then here are my details, including my Twitter alias, where I can be found at all sorts of strange times of day and night…Thank you for listening – and, Malcolm, thank you for inviting me to take part in this exercise.