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www.bestppt.com
18 SOCIAL RECRUITING HACKS
(Powered by VueNation’s Company Culture)
VP OF PEOPLE AND CULTURE AT HIREVUE
BEN MARTINEZ
SOCIAL MARKETING DIRECTOR AT HIREVUE
GABE VILLAMIZAR
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
WHO WE ARE.
BEN MARTINEZ
• SOCIAL RECRUITING
• RECRUITING & CULTURE
• TALENT BRANDING
GABE VILLAMIZAR
• SOCIAL SELLING & RECRUITING
• DEMAND GENERATION
• MARKETING STRATEGY
Marketing Recruiting
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
HIREVUE.
TEAM ACCELERATION – BUILDING, COACHING AND TRAINING THE WORLD’S BEST TEAMS
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
PERSON ONE
Sugar plum gummi
bears candy canes
danish cake bear claw
cake.
ANOTHER ONE
Sugar plum gummi
bears candy canes
danish cake bear claw
cake.
MR. CEO
Sugar plum
gummi bears
candy canes
danish cake bear
claw cake.
FOURTH
Sugar plum gummi
bears candy canes
danish cake bear
claw cake.
HIREVUE
www.bestppt.com
THE BIRTH OF VUENATION AT HIREVUE.
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
VUENATION’S HISTORY.
OBSTACLES
What issues came up?
BEGINNING
How did it all begin?
SUCCESS
Light at the end of the tunnel
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
ALMOST 70% OF AMERICAN
EMPLOYEES ARE NOT ENGAGED WITH
THEIR JOBS.
- Gallup’s 2014 Employee Research Study
“
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
VUENATION – DESIGNFORCE APP.
iOS & ANDROID
VUENATION APP
POWERED BY
DESIGNFORCE
INTERNAL
SOCIAL
SHARING
APP
BUILDS
COMPANY
BRAND &
CULTURE
EVERY TEAM
MEMBER
HAS A VOICE
@GabeVillamizar & @BenMartinezJ #VueNatio
www.bestppt.com
SALES FUNNEL VS. TALENT FUNNEL
@GabeVillamizar & @BenMartinezJ #VueNatio
www.bestppt.com
SOCIAL HACK #1
SOURCING – KNOW MORE ABOUT A CANDIDATE
@GabeVillamizar & @BenMartinezJ #VueNatio
www.bestppt.com
360SOCIAL.ME | CONNECT6 | CONNECTIFIER
@GabeVillamizar & @BenMartinezJ #VueNatio
www.bestppt.com
360SOCIAL.ME | CONNECT6 | CONNECTIFIER
@GabeVillamizar & @BenMartinezJ #VueNatio
www.bestppt.com
360SOCIAL.ME | CONNECT6 | CONNECTIFIER
@GabeVillamizar & @BenMartinezJ #VueNatio
www.bestppt.com
SOCIAL HACK #2
SOURCING – VIEW LINKEDIN PROFILES AUTOMATICALLY
@GabeVillamizar & @BenMartinezJ #VueNatio
www.bestppt.com
SEARCHQUANT
#VueNation
www.bestppt.com
LINKEDIN AUTOPILOT
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
SOCIAL HACK #3
SOURCING – LINKEDIN MESSAGING
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
SEND A MESSAGE TO ANYBODY IN A LINKEDIN GROUP
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
SOCIAL HACK #4
SOURCING – LINKEDIN REMINDER FEATURE
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
LINKEDIN PROFILE NOTES FOR REMINDERS
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
SOCIAL HACK #5
SOURCING – TWITTER ADVANCED SEARCH
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
TWITTER ADVANCED SEARCH | SEARCH HASHTAGS
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
TWITTER ADVANCED SEARCH | SEARCH HASHTAGS
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
SOCIAL HACK #6
SOURCING – TWITTER DM ANYONE
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
SEND A TWITTER DM TO ANYBODY
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
SOCIAL HACK #7
SOURCING – TALKWALKER ALERTS
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
TALKWALKER ALERTS - BE IN THE KNOW
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
SOCIAL HACK #8
SOURCING – ENTELO: QUALIFY & ENGAGE WITH TALENT
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
ENTELO – HELPS YOU FIND EPIC TALENT
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
SOCIAL HACK #9
CONNECTING – CONNECT WITH ANYBODY ON LINKEDIN
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
CONNECT WITH ANYONE WITHOUT KNOWING THEIR EMAIL ADDRESS
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
CONNECT WITH ANYONE WITHOUT KNOWING THEIR EMAIL ADDRESS
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
SOCIAL HACK #10
CONNECTING – CRYSTAL KNOWS
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
CRYSTAL KNOWS – KNOW HOW AND WHY
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
CRYSTAL KNOWS – KNOW HOW AND WHY
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
SOCIAL HACK #11
CONNECTING – CHARLIE APP
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
CHARLIE APP – IMPRESS ANYONE YOU MEET
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
SOCIAL HACK #13
CONNECTING – RAPPORTIVE CHROME EXTENSION
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
RAPPORTIVE – GET SOCIAL PROFILES INSIDE GMAIL
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
SOCIAL HACK #14
CONNECTING – TEXTING CANDIDATES
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
TEXT YOUR CANDIDATES. THAT’S IT.
JUST DO IT
UNCOVER PERSONALITY
ACCELERATE RECRUITING PROCESS
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
SOCIAL HACK #15
RECRUITING – SOCIAL HUSTLER EQUATION
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
SOCIALHUSTLER EQUATION
Find 2-3 hardcore
employees/team members who
already post about your company
brand.
1. FIND INTERNAL CHAMPIONS
Schedule an hour training session
and show the champions a few
examples of how to engage on
social with candidates.
2. TEACH THEM HOW TO ENGAGE
Two LinkedIn endorsements, two
Twitter favorites and one re-tweet
every other day.
3. TWITTER & LINKEDIN
HAVE YOUR TEAM ENGAGE WITH POTENTIAL CANDIDATES
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
HAVE YOUR TEAM ENGAGE WITH POTENTIAL CANDIDATES
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
HAVE YOUR TEAM ENGAGE WITH POTENTIAL CANDIDATES
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
SOCIAL HACK #16
RECRUITING – TRACK EMAIL SENDS, OPEN & CLICKS
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
YESWARE | TOUTAPP | SIDEKICK BY HUBSPOT
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
YESWARE | TOUTAPP | SIDEKICK BY HUBSPOT
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
YESWARE | TOUTAPP | SIDEKICK BY HUBSPOT
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
SOCIAL HACK #17
RECRUITING – RIFFLE BY CROWDRIFF: TWITTER INSIGHTS
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
RIFFLE BY CROWDRIFF CHROME EXTENSION FOR TWITTER
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
RIFFLE BY CROWDRIFF CHROME EXTENSION FOR TWITTER
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
SOCIAL HACK #18
RECRUITING – TWITONOMY: TWITTER INSIGHTS
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
TWITONOMY – TWITTER INSIGHTS & ANALYTICS
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
TWITONOMY – TWITTER INSIGHTS & ANALYTICS
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
THANK YOU
GET IN TOUCH WITH US!
gabevillamizar@hirevue.com or bmartinez@hirevue.com
@GabeVillamizar @BenMartinezJ
@GabeVillamizar & @BenMartinezJ #VueNation

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