Gamifiying “karma” – just like using gamification for enterprise knowledge collaboration – can drive more adoption and result in more knowledge sharing. Use Karma points for sharing, recognition, pay it forward... here's how

1. Karma Points
Harnessing Karma for good deeds, knowledge sharing and gamification
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 1

2. © 2014 GamEffective. all rights reserved to BizEffective. Confidential 2

3. © 2014 GamEffective. all rights reserved to BizEffective. Confidential 3

4. © 2014 GamEffective. all rights reserved to BizEffective. Confidential 4

5. © 2014 GamEffective. all rights reserved to BizEffective. Confidential 5

6. Nirvana is NOT guaranteed
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 6

7. altruism
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 7

8. We all want to be part of a better society
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 8

9. We’d like people to do good deeds regardless
of whether they will be reciprocated
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 9

10. Pay it forward
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 10

11. Creating a pay it forward economy
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 11

12. The Karma App is a way of institutionalizing
advice, making it simpler to access and having
the results shared with everyone. The app’s
stated goal is to serve “Aleph’s
entrepreneurial community, focused on
helping the members of this community help
each other.”
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 12

13. “Pay-It-Forward Economy –We help each other out of
the goodness of our hearts, but sometimes incentives
can be useful to get the ball rolling. That’s why we’ve
added a pinch of gamification to Karma. Helping others
and referring them to others will award you with Karma
points. Karma has a leaderboard, where we celebrate
the most helpful members of the community…”
From the Aleph blog
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 13

14. Karma Gamification
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 14

15. Giving yourself karma points
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 15

16. Gamifiying “karma” – just like using
gamification for enterprise knowledge
collaboration – can drive more adoption and
result in more knowledge sharing.
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 16

17. Think about Karma when people don’t know
each other – drive behavior by providing
recognition and other forms of gamification
satisfaction
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 17

18. 7 Rules for gamifying karma
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 18

19. (1) explain karma – what it is and how to get it
- in the on boarding process.
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 19

20. (2) Encourage users to both give and receive
– not just ask questions but also answer, not
just help but also be helped
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 20

21. (3) Encourage referrals and introductions –
spread karma around
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 21

22. (4) Provide immediate karma rewards
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 22

23. (5) It’s ok to use a leaderboard with
karma points
leaderboards are counter productive sometimes, especially in competitive
environments, but not here….
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 23

24. (6) Make karma points redeembale
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 24

25. (7) But don’t necessarily say how they are
redeemable and for what
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 25

26. GamEffective: games affect behavior
• Gamification: achieve better performance through game mechanics
• Gamification 1.0: leaderboards, badges, points
• Modern gamification: narrative based & rich graphics, no-code
integration

27. Games are about engaging narratives
we’re the 1st to do this
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 27

28. Cloud Based Enterprise Gamification Platform
-
Improve business outcomes
Using game dynamics to drive mass engagement
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 28
Performance
improved
by 10-15%
Employee
engagement
improved
by x3

29. The evolution of Gamification
2012
Enterprise
Gamification
2006
Gamification
Apps
2014
Gamification
2.0
2008
Community
Gamification
2002
“Gamification”
coined
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 29

30. Working across apps | clear calls to action
No Code Integration
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 30

31. Subscribe to our blog
www.gameffective.com/blog
info@gameffective.com
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 31