Why the future of marketing depends on rebalancing our choice between creating demand, or exploting demand. Make People Want Things, or Make Things People Want?
16. easter island - 1722
âą population of 2000
âą 64 square miles
âą 1,400 miles from the
nearest inhabitable place
âą 2,000 miles from the
nearest continent
43. âwhen the founder is still
there, people respect the
brand in a way that
doesnât happen when the
reins have been handed
down over and overâ
Entrepreneur magazine Apr 12
44. âwhen the founder is still
there, people respect the
brand in a way that
doesnât happen when the
reins have been handed
down over and overâ
Entrepreneur magazine Apr 12
45. âwhen the founder is still
there, people respect the
brand in a way that
doesnât happen when the
reins have been handed
down over and overâ
Entrepreneur magazine Apr 12
46. And the makers donât seem
too bothered about âbrandâ
47. âI don't believe in
brands. People
buy our product,
not our company.Â
You're only as
good as your last
product.â
James Dyson
96. we will need
automation &
Robots to
understand it all
this will scare
and confuse us
The NEw yorker, 1946
97. donât lose sleep over it...
âWe use the word
'machines' in place of
'software designed by
people predicated on a
set of cultural
assumptions'...â
kim plowright
99. âNostalgia isnât a
business Modelâ
john naughton
http://memex.naughtons.org/archives/2012/04/05/15944
100. âWe are born of
complexity, shaped
by complexity, and
interact with a
world that is
inexorably
growing more
complex.â
Bud Caddell
graphic from http://whtebkgrnd.tumblr.com/
112. What if we stitched smaller ideas together to create
a longer idea? What if we stitched smaller ideas
together to create a longer idea? What if we stitched
smaller ideas together to create a longer idea? What
if we stitched smaller ideas together to create a
longer idea? What if we stitched smaller ideas
together to create a longer idea? Gareth Kay What if
we stitched smaller ideas together to create a
longer idea? What if we stitched smaller ideas
together to create a longer idea? What if we stitched
smaller ideas together to create a longer idea? What
114. âThe internet is biased
towards fact. People
donât care about your
brand mythology, they
care about where your
product is made and
whatâs in it.â douglas rushkoff
115. Labour theory
of brand value:
show the constant
additions to the
essence and the
substance
116. 1 be a real marketer
2 let the deeds show
3
4
121. âWe do what we do largely because
of our interaction with - and under
the influence of - others.
And mostly without realising it.â
Mark Earls, Herd
157. âlike yacht racing,
modern markets are an
environment defined
solely by the position
of the competitors,
rather than by any
absolute geographyâ
John Cronk
195. but they always have
Jingle Bells, Batman smells,
Robin flew away.
Kojak lost his lollipop
And bought a Milky Way
trad. childrenâs song, 1960âs onwards