Why the future of marketing depends on rebalancing our choice between creating demand, or exploting demand. Make People Want Things, or Make Things People Want?
16. easter island - 1722
• population of 2000
• 64 square miles
• 1,400 miles from the
nearest inhabitable place
• 2,000 miles from the
nearest continent
43. “when the founder is still
there, people respect the
brand in a way that
doesn’t happen when the
reins have been handed
down over and over”
Entrepreneur magazine Apr 12
44. “when the founder is still
there, people respect the
brand in a way that
doesn’t happen when the
reins have been handed
down over and over”
Entrepreneur magazine Apr 12
45. “when the founder is still
there, people respect the
brand in a way that
doesn’t happen when the
reins have been handed
down over and over”
Entrepreneur magazine Apr 12
96. we will need
automation &
Robots to
understand it all
this will scare
and confuse us
The NEw yorker, 1946
97. don’t lose sleep over it...
“We use the word
'machines' in place of
'software designed by
people predicated on a
set of cultural
assumptions'...”
kim plowright
99. “Nostalgia isn’t a
business Model”
john naughton
http://memex.naughtons.org/archives/2012/04/05/15944
100. “We are born of
complexity, shaped
by complexity, and
interact with a
world that is
inexorably
growing more
complex.”
Bud Caddell
graphic from http://whtebkgrnd.tumblr.com/
112. What if we stitched smaller ideas together to create
a longer idea? What if we stitched smaller ideas
together to create a longer idea? What if we stitched
smaller ideas together to create a longer idea? What
if we stitched smaller ideas together to create a
longer idea? What if we stitched smaller ideas
together to create a longer idea? Gareth Kay What if
we stitched smaller ideas together to create a
longer idea? What if we stitched smaller ideas
together to create a longer idea? What if we stitched
smaller ideas together to create a longer idea? What
114. “The internet is biased
towards fact. People
don’t care about your
brand mythology, they
care about where your
product is made and
what’s in it.” douglas rushkoff
115. Labour theory
of brand value:
show the constant
additions to the
essence and the
substance
116. 1 be a real marketer
2 let the deeds show
3
4
121. “We do what we do largely because
of our interaction with - and under
the influence of - others.
And mostly without realising it.”
Mark Earls, Herd
157. “like yacht racing,
modern markets are an
environment defined
solely by the position
of the competitors,
rather than by any
absolute geography”
John Cronk
195. but they always have
Jingle Bells, Batman smells,
Robin flew away.
Kojak lost his lollipop
And bought a Milky Way
trad. children’s song, 1960’s onwards