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Differentiation & Engagement
Why the little things matter




Garr Reynolds
2 themes
Differentiation
Differentiation   Engagement
Garr Reynolds
Presentationzen tests audio on Slideshare.net
Presentationzen tests audio on Slideshare.net
Presentationzen tests audio on Slideshare.net
Presentationzen tests audio on Slideshare.net
Presentationzen tests audio on Slideshare.net
Differentiation   Engagement
Differentiation
Why it matters
It all matters
The little things matter
Difference between winning losing...
...is in the small details
“ The little things matter.”

                 — Carlos Ghosn
The small things differentiate
Presentationzen tests audio on Slideshare.net
Presentationzen tests audio on Slideshare.net
‘‘
‘‘   Be interesting, or be invisible.
                            — Andy Sernovitz
What makes you different?
What makes you
 remarkable?
‘‘
‘‘   Be interesting, or be invisible.
                            — Andy Sernovitz
‘‘
‘‘   Be interesting, or be invisible.
                            — Andy Sernovitz
‘‘
‘‘   Be interesting, or be invisible.
                            — Andy Sernovitz
What’s your purple cow?
Good
Great
Great
 Insanely
Brand
You are a brand
You are a brand
1997
Presentationzen tests audio on Slideshare.net
“We are CEOs of our own companies:
 Me Inc.
“We are CEOs of our own companies:
 Me Inc. To be in business today, our
 most important job is to be head
 marketer for the brand called You.”
                            — Tom Peters
Branding yourself
Why your career may depend on it
“The art of marketing...
 ...is largely brand building. If not a brand,
 it will be viewed as a commodity.”
 Philip Kotler
 Kellogg Graduate School of Management
You are not a
 commodity
You are not a
 commodity
Presentationzen tests audio on Slideshare.net
This is you
Developing your brand
Developing your brand
     Who am I?
 
Developing your brand
     Who am I?
 

     What are my values?
 
Developing your brand
     Who am I?
 

     What are my values?
 

     What are my talents?
 
Developing your brand
     Who am I?
 

     What are my values?
 

     What are my talents?
 

     What’s my passion?
 
What do you want?
Differentiation
Take a chance
You are the brand
You are the brand
This is only a rest
This is only a test
presentationzen.com
Presentationzen tests audio on Slideshare.net

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