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What I Know.... 
#AgileMarketing 
@gputman
The BIG question is: Does 
your backlog represent 
the values you say you 
have as a business? 
- @Kaykas 
@gputman
At the end of the day, 
being agile comes 
down to hard choices. 
- @RussLange 
@gputman
Deciding what not to 
do is as important as 
deciding what to do. 
- @SteveJobs 
@gputman
Be the nimble 
tortoise, not the 
breathless hare. 
- @Fullsteam 
@gputman
Action breeds confidence 
and courage. If you want 
to conquer fear, don't sit 
home and think about it. 
Go out and get busy. 
- @DaleCarnegie 
@gputman
Trust your experience to shorten 
the process. Have hunches. When 
you love something, love it hard. 
Tell everyone and bring them 
along with you. And keep a load of 
big data in your pocket at all 
times. 
- @JeffBadby 
@gputman
If you can't feed a 
team with two pizzas, 
it's too large. 
- @JeffBezos 
@gputman
What did you do yesterday to 
help the team? What will you do 
today to help the team? What 
obstacles are getting in the 
team’s way? That’s it. That’s the 
whole meeting. 
- @JeffSutherland 
@gputman
High performance isn’t, 
ultimately, about running faster, 
throwing harder, or leaping 
farther. It’s about something 
much simpler: getting better at 
getting better. 
- @JamesSurowiecki 
@gputman
If you cannot fail, 
you cannot learn. 
- @EricRies 
@gputman
The goal is not be 
perfect by the end. 
The goal is to be 
better today. 
- @SimonSinek 
@gputman
Stop starting. 
Start finishing. 
- @HenrikNeiberg 
@gputman
Starting means you 
are going to finish. If 
it doesn't ship, you've 
failed. 
- @SethGodin 
@gputman
Thank You. 
@gputman

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What I Know....#AgileMarketing

  • 1. What I Know.... #AgileMarketing @gputman
  • 2. The BIG question is: Does your backlog represent the values you say you have as a business? - @Kaykas @gputman
  • 3. At the end of the day, being agile comes down to hard choices. - @RussLange @gputman
  • 4. Deciding what not to do is as important as deciding what to do. - @SteveJobs @gputman
  • 5. Be the nimble tortoise, not the breathless hare. - @Fullsteam @gputman
  • 6. Action breeds confidence and courage. If you want to conquer fear, don't sit home and think about it. Go out and get busy. - @DaleCarnegie @gputman
  • 7. Trust your experience to shorten the process. Have hunches. When you love something, love it hard. Tell everyone and bring them along with you. And keep a load of big data in your pocket at all times. - @JeffBadby @gputman
  • 8. If you can't feed a team with two pizzas, it's too large. - @JeffBezos @gputman
  • 9. What did you do yesterday to help the team? What will you do today to help the team? What obstacles are getting in the team’s way? That’s it. That’s the whole meeting. - @JeffSutherland @gputman
  • 10. High performance isn’t, ultimately, about running faster, throwing harder, or leaping farther. It’s about something much simpler: getting better at getting better. - @JamesSurowiecki @gputman
  • 11. If you cannot fail, you cannot learn. - @EricRies @gputman
  • 12. The goal is not be perfect by the end. The goal is to be better today. - @SimonSinek @gputman
  • 13. Stop starting. Start finishing. - @HenrikNeiberg @gputman
  • 14. Starting means you are going to finish. If it doesn't ship, you've failed. - @SethGodin @gputman