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About the BBTN

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The BBTN was founded in early 2008, order to take the
Program 1:
Beyond Budgeting movement to a new level.
Principles
The reason: As understanding of the emerging new
model has become more wide-spread, we believe now is Master Course
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the time for gathering organizations around the world,
independent of their size, industry or location, to
make it real. The commitment of the BBTN thus is to
• Zweite Ebene
continue the Beyond Budgeting movement in a way that
is consistent with the need for practical transformation.

• Dritte Ebene
The BBTN´s vision is: “The Beyond Budgeting model is
Program 2:
the standard management model.” Transformation, in
Transformation
consequence, is for everyone. Period.

• Vierte Ebene Master Course
Our mission is to help organizations to transform their
management models from command & control to beyond
budgeting, in order for them to sustain superior

• Fünfte Ebene
competitive success. The BBTN is the most important
platform for achieving transformation and improving the
model.
This brochure outlines the BBTN´s proprietary worldwide
“master course” offerings, which are a stepping stone to
achieving transformation, in practice. An overview over
Program 3:
the three courses currently offered by the BBTN is shown Cell Structure
on the right. All courses are designed to provide specific Design Course
support for people who want to learn more about how to
make it real. You can access full information about all
course programs on www.bbtn.org.
2

course concept
This awaits you:

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• 3 days of serious fun. You can expect a smart,
profound, emotional and mind-boggling quest,
set over a period of 3 to 5 months

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The group bearbeiten
• Let’s get intimate. Max. group size is 6 participants.
• Meetings are hosted by participants
Achieve mastery in the Beyond Budgeting model
• Zweite Ebene
• Look forward to: Fresh ideas and upsetting visions
for your organization. as a participant in highly interactive group meetings,
If you are not willing to develop a fresh idea or during three full days, with up to 5 other top managers,
vision for your organization: Don’t come. presidents or business owners.
• Dritte Ebene In a high-trust setting, participants grapple with the 12
principles of the Beyond Budgeting model and with how
they can use the principles to improve their businesses.
• Vierte stewards:
Your course Ebene They share hard-earned expertise and newly minted
ideas, in order to reach better solutions for their
• Niels Pflaeging is a BBTN Director, and president of organizations.
• Fünfte Ebene
MetaManagement Group, a consulting firm based in
Sao Paulo, Brazil. Niels´ second book “Leading with
flexible Targets. Beyond Budgeting in Practice” was
Each meeting is professionally facilitated by an expert
in Beyond Budgeting, who guides both the content and
flow to ensure that every member receives the maximum
awarded with the 2006 Financial Times Germany Best
return on the time they invest.
Business book award. Prior to co-founding the BBTN,
he was a director with the prestigious BBRT. The group meetings entail candid give-and-take, where
trusted peers ask each other tough, in-depth questions
• Gebhard Borck is a BBTN director, and president of
that get to the heart of any business problem. As part of
gberatung, a consulting firm based in Pforzheim,
these meetings, members receive direct and honest
Germany. Gebhard develops and applies change
feedback, and derive actionable ideas that they want to
management and group communication methods
and are expected to implement. From the experts,
based on his experiences on how change really
members also learn strategies and fresh perspectives
works. He is widely regarded as a frank and practical
that they can immediately apply to their businesses.
consultant. One who calls a spade a spade. 24

Make it real!
beyond
budgeting

>
transformation
network.

Principles
Master Course
Learn how to apply the 12 principles
of the model, in any given organization


Make it real!
beyond
budgeting

>
transformation
network.

“Do you really need management?
I mean: really?”
You may think: ‘WHAT? These guys want to sell us company owners,
CEOs and top managers a course – and the way they do it is to
outright question management? They can’t be serious!’
But YES, that's exactly what we want to do. And we mean it!
Decades of little or no meaningful improvement in the way organizations
around the world are managed should make us wonder. The question
“Do we need management at all?” is not just a fair one. It is the question.
We have dedicated more than 10 years of research to the problem. We have
come up with thrilling, attractive and tantalizingly answers. An appetizer?
Take this: ‘Management has been outsourced a long time ago! Yours, too.’
Welcome to the Principles Master Course.

course idea
The Principles Master Course:
The key to creating high-performance

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organizations lies in 12 principles…
It is crucial to Beyond Budgeting that it is not based on
rules, but on principles. Unlike other management
concepts, Beyond Budgeting is neither a tool, nor is it a
one-size-fits-all solution. It is a model, and a mindset.
The difference between rules and principles is that for
setting up rules, you need to analyze every possible

• Zweite Ebene
situation before facing it. Rules are based on a “If-this-
happens-do-that” logic. Whenever an unknown situation

• A model based
occurs, rules fail. They just don't support you in finding

Dritte Ebene
good solutions to never-before-thought-of problems, as

rules
they occur regularly in your everyday work life.

not on ,
Principles, by contrast, don't just apply to known

• Vierte Ebene
problems. You don't need to be aware of all possible

principles.
situations. You adopt them to whatever situation while
they are happening. Principles are like guidelines that

• but on
help you testing whether your actions are aligned with
Fünfte Ebene
your principles, or not. If not, you have to search another
way to solve the problem. Understanding this difference,
you are able to adopt Beyond Budgeting principles to
your firm or to situations you encounter at your work –
anywhere, at all times.
Still, we have learned that it needs some practice to
understand the combination of the principles of the
Beyond Budgeting model. This is because the model is
based on a set of 12 coherent principles, and only
applying the full set of principles will reward your
organizations the superior results the model offers.
To get you practicing the model, in the context of your
work, we designed the Principles Master Course. 6

program
The 12 principles of the model.

1.

2.
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Customers - Focus everyone on their
customers, not on hierarchical relationships
Organization – Organize as a lean network of

accountable teams, not as centralized functions.
3. Autonomy - Give teams the freedom and
capability to act; don’t micro-manage them.

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4. Responsibility – Enable everyone to think and
act like a leader, not merely follow ‘the plan’.
5. Values – Govern through a few clear values,
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6.
goals and boundaries, not detailed regulations.
Transparency - Promote open information for
1. Choose the principle you
• Vierte Ebene
self management; don’t restrict it hierarchically.
are most interested in.
7. Goals - Set relative goals for continuous 2. Think it through for your
improvement; don’t negotiate contracts. existing organization. Evalu-

• Fünfte Ebene
8. Rewards - Reward shared success based on
relative performance, not fixed targets.
ate upsides & downsides,
together with the group.
3. Interconnect it with
9. Planning - Make planning a continuous and the other principles.
inclusive process, not a top-down annual event. 4. Exercise to design
solutions that provide
10. Controls - Base controls on relative indicators coherence of the model.
and trends, not variances against plan. 5. Support another
11. Resources - Make resources available as participant to do the same.
needed, not through annual allocations.
12. Coordination - Coordinate interactions
dynamically, not through annual planning cycles.
7

Make it real!
beyond
budgeting

>
transformation
network.

Transformation
Master Course
Learn to lead your organization in transformation,
applying the Double Helix Framework


Make it real!
beyond
budgeting

>
transformation
network.

“Leadership model transformation
is like making wine.
Managers who operate by metrics, paperwork, and numbers might
say: ‘OK, we’ve analyzed wine. It has sugar in it. It has pulp. It has
yeast. It has grapes.’ So, they'd dump those ingredients in a pot, stir it,
drink it, and say, “but this doesn’t taste like wine!” and wonder why.
It’s because the wine had to go through a process.
They may have had the components right, but they overlooked
the principles for transforming grapes and water into wine.
Want to know how to make superb organizational wine?”
Welcome to the Transformation Master Course.

course idea
The Transformation Master Course:
Understand how “Change” and

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“Double Helix Transformation” differ.
Double Helix Transformation is the answer to the
question: “How can we maturate to become a Beyond
Budgeting organization – just like grapes mature into
wine?” The course was developed to help you change

stop
from hierarchical command and control to Beyond
Budgeting. Based on the assumption that the world has
• Zweite Ebene
already changed, the challenge is to “get even” with
reality for good, instead of repeatedly designing
painting over what's
fantasies about how to make the old model work again.

• Dritte Ebene long broken…
The Double Helix Transformation Framework (DHTF)
is a new approach that allows firms to change their
management model in an coherent way, to align with

• Vierte Ebene
Beyond Budgeting principles. Transformation is not just

•
…start
another change initiative – it is the ultimate challenge to
become fit for the knowledge economy.

Fünfte Ebene
Check out how and why to do DHTF, for it is not just a
looking at new
method or a set of workshops. It means adopting a new
mindset. To make it work, you need to under-stand the
differences between DHTF and other change
approaches. Find out why change should be situational,
possibilities!
why it needs a “zone setting” and no milestones to get it
done, and how change becomes true for all people
involved – without planning by a small group of powerful
players and subsequent rollout. Experience a thrilling
and outstanding quest into understanding the obsta-
cles you face in a Double Helix Transformation. Find out
how this is about “change forever” and different from
“make some corrections here, refit something there!” 14

program
Differences between traditional
change and the Double Helix approach.

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Traditional change focuses on:
• managing a structured, linear process,
• thinking through all steps & solutions in a small group,

before confronting all others with the actual problems,
• avoiding conflict & confrontation, by negotiating
compromises up-front, before really facing the conflict,

• Zweite Ebene
• “convincing” employees,
• having only a small group that is aware of the project's
big picture,

• Dritte Ebene
• making big changes (e.g. software investments) right
at the beginning of the initiative, in order to build up
pressure during the process.

• Vierte Ebene
Double Helix Transformation focuses on:
• awakening and communicating purpose, to make the
1. DHTF - what it is and why it
is the correct approach to
organization as a whole responsible for its reality, become a Beyond

• Fünfte Ebene
• making everyone the offer to join in, by making a
strong case for change,
• letting people decide individually (over and over again)
Budgeting organization.
2. Tools and methods - which
strongly differ from
about them taking part in the changes, and facing the traditional approaches.
consequences out of their decisions, 3. Your reality - adapt the
DHTF to your organization.
• giving emotions room, so that fear, euphoria, anger,
4. Support another
skepticism and fun can be expressed and not being participant to do the same.
prevented,
• making everybody understanding the big picture,
before asking to take action, or to make fundamental
changes,
• letting people change their own organizational structure
and processes. 15

Make it real!
beyond
budgeting

>
transformation
network.

Cell Structure
Design Course
Learn to develop a devolved cell structure
for your organization


Make it real!
beyond
budgeting

>
transformation
network.

“The notion of
dividing an organization…
…into functions, and then departments,
is fundamentally flawed. Dividing a firm like that,
you actually impede work flow, build organizational territories,
and drive out initiative and entrepreneurial thinking.
You knew all that already? Good!
Now, the real news is: There is an alternative.
One that is tried and tested. One that really works.”
Welcome to the Cell Structure Design Course.

course idea
The Cell Structure Design Course:

stop
Imagine your firm as a network of
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cells, instead of relying on hierarchy…
thinking like this…
Highly devolved organizations are not structured
hierarchically. In fact, since hierarchies don’t accept any
other rulers but the management, or “bosses”, radical
decentralization is not possible within structures based
on power relationships and hierarchy. Although it is well
• Zweite Ebene
known that many organizations are ruled by informal
networks the common way to make people responsible
is by giving them a leading position.
• Dritte Ebene
However, Beyond Budgeting organizations want to
achieve something entirely different: They want

…start
everybody in a company to be and act responsible, in
• Vierte Ebene
order to increase the value and wealth. Therefore, a
Beyond Budgeting organization never believes in
hierarchy, but in empowerment. The best known and
• Fünfte Ebene thinking like that!
successfully practiced way to organize empowerment in
an organization is by turning it into a network of cells.
Learn how to create cells (instead of departments)
which are capable to interact situational and don’t need
orders to be controlled - just market pull. Create a
network of these cells that makes business simple and
straight as you ever wanted it to be.
Find sexy solutions for never-before-solved
problems in your organization, together with your
peers, and within a small group setting. For this, we
have designed the Cell Structure Design Course!
22

program
Some guidelines to creating a
working cell structure

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What characterizes a “cell”, within the new model?
• It contains several functions, roles and duties, which
would traditionally separated into different

departments, divisions and areas. A cell integrates
functions and roles!
• It offers and sells products and/or services on its

• Zweite Ebene
own, and is completely independent in its decisions
about them.
• It is customer focused, as it responds only to

• Dritte Ebene
internal or external clients, not to hierarchy.
• It is held accountable by the group leadership and is
responsible for it’s own value-creation.

• Vierte Ebene
• It applies the 12 Beyond Budgeting principles. 1. Think about a problem
within your organization for
What characterizes a truly networked structure? which you lack a solution.

• Fünfte Ebene
• It gains stability not through power relationships,
but by the “pull” from the “market”, and it is not
2. Imagine possible solution
scenarios with the other
participants.
resistant to pressure.
3. Exercise to design a
• It is transparent, through open information systems. working cell structure for
• It shows its internal interactions in a simple manner, your problem.
based on “market” and “pull” relationships. 4. Support another
participant to do the same.
• It creates a shared understanding of the “inside”
“outside” relationships of the organization.
• It doesn’t bother with hierarchy, but with value
creation streams, based on networking patterns.
• It applies the 12 Beyond Budgeting principles.
23

participation
Who should participate:

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• You are a top manager, president,
company owner or leader from any kind of industry
or organization.
• You have a serious interest in understanding “how
deep the rabbit hole goes“. In other words: to learn
the nuts and bolts of what the Beyond Budgeting
model has to offer to you and your organization.
• Zweite Ebene
• You have a basic knowledge of the model, and it
means more to you than just being a topic for coffee-

• Dritte Ebene
break small talk.

Sign up now!
• Vierte You can participate …
Signing up: Ebene Or get in touch with the BBTN for
further information on this course
…as a manager/owner: offering.

• Fünfte Ebene
– Pay a fixed price of EUR 1.800,00 (plus VAT where
indicated) - just EUR 600,00 per program day!
– Be available to host one course day
…as a privateer:
– Pay as you see fit! (you determine the value)
– Submit us a good reason why you should partici-
pate in the program. We reserve the right to accept
or deny your participation, without justification.
– Be available to host one course day
…as a client:
– If you are a transforming client or Beyond Budgeting
consulting client, participation is free.
– Be available to host one course day. 25

sign up now!
beyond
budgeting

>
transformation
Sign up for the course, by mailing us this subscription form!
network. • By email to niels@bbtn.org or gebhard@bbtn.org
• Through the BBTN website registration

I confirm my participation in the following course. Please get in touch with me about dates and locations!
! Principles Master Course ! Transformation Master Course ! Cell Structure Design Course

Name, First Name:

Firm:

Street, Nr.:

ZIP, City:

Country:

I will participate as a: ! manager/owner ! privateer ! client (If “privateer”, please indicate above your reason to participate)

Date, signature:

Niels Pflaeging Gebhard Borck
BBTN & MetaManagement Group BBTN & gberatung
Al. Santos 1.991, 01419-002 São Paulo – SP, Brazil Fritz-Neuert-Str. 13a, 75181 Pforzheim - Germany
niels@bbtn.org Skype: npflaeging www.metamanagementgroup.com gebhard@bbtn.org Skype: gborck www.gberatung.de

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