3. “The next step is to recognize that there is a paradigm shift.
We have lost a monopoly to tell stories to people. Now
everybody can do it and we have to make sure that all
these people who come up with videos, sound, blogs, will
be involved with our news factory in order to make that
content available to people.”
4. …, eh?
Entrevista a Ulrik Haagerup
http://www.youtube.com/watch?v=jNB09yDrGkc
5. UGC? WTF?
“In most online communities,
90% of users are lurkers
who never contribute,
9% of users contribute a
little, and
1% of users account for
almost all the action.”
Jakob Nielsen
7. f.f.f.
Dramatic Shift in Marketing Reality
http://www.youtube.com/watch?v=ciSrNc1v17M
Paso de los Toros - Mandale un mensaje a tu ex
http://www.vimeo.com/3253708
Lays – La alegría se comparte
http://www.vimeo.com/2119836
7up Free - Liberate de lo que no querés para vos
http://www.vimeo.com/3175874
7up Lima Free – Ponele noche a la web
http://www.vimeo.com/1855086