Decibel Advertising

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• Founder and media director of The Collective Factory. A digital focused media planning and buying agency with a strong background in mobile and new media buying tactics • Former lead Mobile Expert in the US for Isobar, and chief influencer to the Aegis Media Group globally on all things mobile • 15 years experience working in the advertising industry with 10+ years focused on the mobile space • Powerful understanding of the intersection of media, technology, and creative • Launched more than 300 mobile/digital initiatives and won numerous awards while at Aegis Media • Peers have recognized my strategic thinking as well; Named one of the top 10 thinkers in mobile globally by Mobi ...

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Mobile Channel Versus Mobile Platform (Chart)

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