6. Referral Incentives
Virality is huge.
Inherently viral ideas spread because the user
benefits from sharing them.
Make sharing easy.
Provide a clear reward for sharing.
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7. Troubleshooting
“I haven’t raised enough”
Insufficient uniques
They don’t watch the video.
People don’t pledge.
Low avg. funding amount.
Insufficient referrals.
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9. Conclusion
Don’t focus on your total raised.
Know your raw metrics, and watch them over
time.
Focus on the calculated metrics, which are
funnels.
Troubleshoot intelligently.
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