Here are our recommended best practices for Facebook fan pages.

1. Facebook Page Best Practices

2. Altimeter’s Eight by Jeremiah

3. Guidelines What will the organization do? What can fans do? What are the rules of engagement?

4. Make it a Cohesive Brand Extension

5. Up to Date: 80/20 Rule Frequent updates, users expect consistent interaction Eighty percent educational, informational, and entertaining Twenty percent about the organization

6. For Example…

7. Live Authenticity – Two Way Dialogue

8. Peer to Peer Interaction

9. Foster Advocacy Ask questions, solicit their input Encourage fans to speak on your behalf Ask them to like things If someone criticizes the organization, and fans defend you, let them

10. Use Calls to Action

11. Some Special Sauce Based on our experiences…

12. Don’t Split the Conversation Stream

13. Integrate Applications (the ones your community likes)

14. Pay Attention to the Stats

15. Make Your Fans Feel Special

16. Not the Same

17. Why Your Sauce Is Better!

18. Integrate! Image by Mykl Roventine

19. Questions? Geoff Livingston geoff@zoeticamedia.com @geoffliving